Articles by Kristan
-
Nextracker Named PR News 2022 Digital and Social Media Award Winner for Storytelling
Nextracker Named PR News 2022 Digital and Social Media Award Winner for Storytelling
By Kristan Kirsh
-
Meet Tandalea Mercer, Nextracker’s New Director of Culture, Diversity, Equity, and Inclusion
Meet Tandalea Mercer, Nextracker’s New Director of Culture, Diversity, Equity, and Inclusion
By Kristan Kirsh
-
Shade Modeling for Utility-Scale PV Plants
Shade Modeling for Utility-Scale PV Plants
By Kristan Kirsh
Contributions
-
How can you manage branding across multiple locations?
For internal consistency, brand managers should take advantage of company forums such as intranets and all-hands meetings or town halls. The key to building internal brand engagement is repetition, repetition, repetition - and possibly gamifying the experience to make it less tedious for say, the engineering department. For external brand alignment, I agree with Jatin Khattar that a brand guideline or brand book is imperative- especially if your company works with multiple agencies across multiple languages, and cultures - all coming to your brand program with different styles and perspectives. Key is to continue to evolve that brand book and disseminate and speak to it frequently!
Activity
-
Sterling and Wilson Renewable Energy (SWREL) in its first quarterly results for financial year 2025 (FY25), reported profits with a continued revenue…
Sterling and Wilson Renewable Energy (SWREL) in its first quarterly results for financial year 2025 (FY25), reported profits with a continued revenue…
Liked by Kristan Kirsh
-
We had a great time yesterday at the ribbon-cutting ceremony for Scarlet I, a 1600-acre solar power plant just down the road in Fresno County. This…
We had a great time yesterday at the ribbon-cutting ceremony for Scarlet I, a 1600-acre solar power plant just down the road in Fresno County. This…
Liked by Kristan Kirsh
-
The Australian Clean Energy Summit 2024 has wrapped up, and what an event it was! With over 1600 delegates and 1500 attendees at the Gala Dinner, the…
The Australian Clean Energy Summit 2024 has wrapped up, and what an event it was! With over 1600 delegates and 1500 attendees at the Gala Dinner, the…
Liked by Kristan Kirsh
Licenses & Certifications
Volunteer Experience
-
STEM Program Creator & Lead
Castlemont High School, OUSD
- 8 months
Education
Over the last five years, the academic criteria in United States schools has shifted toward an emphasis on science, technology, engineering and mathematics (STEM). The Obama Administration’s Educate to Innovate campaign was the basis for this reinvigoration of STEM education, however, the initiative has yet to affect American students as was originally idealized.
More than half of current STEM students at the college level report that they chose their academic focus because a teacher or…Over the last five years, the academic criteria in United States schools has shifted toward an emphasis on science, technology, engineering and mathematics (STEM). The Obama Administration’s Educate to Innovate campaign was the basis for this reinvigoration of STEM education, however, the initiative has yet to affect American students as was originally idealized.
More than half of current STEM students at the college level report that they chose their academic focus because a teacher or class in middle or high school inspired their interest in a STEM field. For female students, who are historically less represented in STEM disciplines, this is especially true: 68 percent say that it was a particular teacher or class that got them interested in pursuing a STEM education.
Leading our 2nd year of STEM for Millennials program, I recruited engineers to volunteer with Castlemont High School, in partnership with the Sustainable Urban Design Academy, to inspire and mentor 9th graders through a specially tailored STEM curriculum that allowed the students to learn basic engineering concepts and process design.
Projects
-
Blogging on topics from water, energy, cleantech
-
I oversaw the editorial content for Energy Recovery's blog. Writing for the ERI blog allowed me to dive deeper into the complexities of our industries, trends, and policy - in addition to the envelope-pushing technologies being developed today for the energy and water sectors.
Other creatorsSee project -
The growth of desalination in China
-
This was a fascinating project to work on. I hired a local Beijing production house called the Bag Ladies (I highly recommend them if you need a Chinese film outfit) and we shot over a few days in Shanghai during a large water show called AquaTech China. Thanks to my very capable colleague, Ping Zuo, we secured four key interviews with desalination industry players - they shared their experiences in the growth of desalination and how Energy Recovery's PX technology contributed to the growth…
This was a fascinating project to work on. I hired a local Beijing production house called the Bag Ladies (I highly recommend them if you need a Chinese film outfit) and we shot over a few days in Shanghai during a large water show called AquaTech China. Thanks to my very capable colleague, Ping Zuo, we secured four key interviews with desalination industry players - they shared their experiences in the growth of desalination and how Energy Recovery's PX technology contributed to the growth of the industry because of its energy saving value.
Other creators -
-
World Water Day video
-
A tribute to UN-sponsored World Water Day 2014 underscoring the water-energy nexus.
Other creators -
Honors & Awards
-
Public Affairs Campaign of the Year, Gold Level
The Cleanie Awards
The Cleanie Awards is the leading awards program focused on celebrating people and brands delivering on the promise of a clean energy future. 2022 winners included organizations across the spectrum of the industry — from enterprise to small business to individuals clearing the path for the clean energy transition. Over the course of 2022, I had the privilege of crafting a 'rolling thunder' campaign across multiple states telling the story of Nextracker's leadership and experience in clean…
The Cleanie Awards is the leading awards program focused on celebrating people and brands delivering on the promise of a clean energy future. 2022 winners included organizations across the spectrum of the industry — from enterprise to small business to individuals clearing the path for the clean energy transition. Over the course of 2022, I had the privilege of crafting a 'rolling thunder' campaign across multiple states telling the story of Nextracker's leadership and experience in clean energy manufacturing. In collaboration with sales, supply chain, and government affairs, we created this campaign to celebrate the opening of three Nextracker-dedicated manufacturing facilities producing critical components for large scale solar. Winning this award is a celebration for our entire industry. It's the story of creating new jobs, de-risking the domestic supply chain, and investing in solar manufacturing to build 25 GW of annual domestic capacity. Read more here: https://nextracker.com/american-manufacturing/
The signing of the Inflation Reduction Act (IRA) last summer offered a historic and transformative investment of nearly $370 billion in climate, energy, and environmental justice. This funding is expected to generate more than nine million jobs over the next decade – and as the clean energy industry continues to grow, so too does The Cleanie Awards. -
Cleanie Award for Best Integrated Media Campaign
The Cleanie Awards: The Cleanie Awards program is the first comprehensive awards program exclusive to the cleantech industry. The program sets out to recognize innovation excellence, business leadership and superior outreach campaigns.
NEXTracker, a solar tracking company, has crafted a distinctive, powerful brand voice to build relationships, and ultimately trust, with its audience.
This was particularly true with its launch of TrueCapture product launch at Intersolar. The team implemented a multifaceted approach ranging from a traditional press release to video animation, blog posts and experiential advertising. Melded together, this multi-channel approach garnered millions of social media, website and trade…NEXTracker, a solar tracking company, has crafted a distinctive, powerful brand voice to build relationships, and ultimately trust, with its audience.
This was particularly true with its launch of TrueCapture product launch at Intersolar. The team implemented a multifaceted approach ranging from a traditional press release to video animation, blog posts and experiential advertising. Melded together, this multi-channel approach garnered millions of social media, website and trade publication impressions and views with customers all across the solar spectrum. -
Celebrating Excellence Award
CEO
Earned Celebrating Excellence Award for “extraordinary direction and execution” of three major branding and internal communications projects.
Languages
-
Spanish
-
-
Portuguese
Limited working proficiency
Recommendations received
-
LinkedIn User
14 people have recommended Kristan
Join now to viewMore activity by Kristan
-
So….what’s it like to attend the Republican National Convention? How are our industry and our message received? I have been asked that question so…
So….what’s it like to attend the Republican National Convention? How are our industry and our message received? I have been asked that question so…
Liked by Kristan Kirsh
-
Great chat with Tim Montague. Good to see the increasing media coverage of dual land solar. If you are in the solar industry you should be following…
Great chat with Tim Montague. Good to see the increasing media coverage of dual land solar. If you are in the solar industry you should be following…
Liked by Kristan Kirsh
-
Yesterday, we were proud to cut the ribbon on a significant milestone for renewable energy advancement in the state of #California. ☀⚡ Our EDPR NA…
Yesterday, we were proud to cut the ribbon on a significant milestone for renewable energy advancement in the state of #California. ☀⚡ Our EDPR NA…
Liked by Kristan Kirsh
-
"Public relations really looks at how companies relate to their audiences, to their stakeholders — not only their customers, but their employees…
"Public relations really looks at how companies relate to their audiences, to their stakeholders — not only their customers, but their employees…
Liked by Kristan Kirsh
-
¡En la 4ta edición de #FESColombia contaremos con la participación de Nextracker Inc. como #GoldPartner! ⚡🌎 🌐Los próximos 29 y 30 octubre volvemos…
¡En la 4ta edición de #FESColombia contaremos con la participación de Nextracker Inc. como #GoldPartner! ⚡🌎 🌐Los próximos 29 y 30 octubre volvemos…
Liked by Kristan Kirsh
Other similar profiles
-
Carina Barbosa
MBA Marketing & Branding Lover
Connect -
Beatriz Mateu
Field Marketing Manager EU at Nextracker
Connect -
Yves Figuerola
Connect -
Sowmya Sriram
Brand Communications specialist
Connect -
Yazan Ajlani
Connect -
Marco Miller
Connect -
Peter Wheale
Connect -
Hemanshu Sugandhi
Vice President - Sales & Business Development at NEXTracker (MEIAT region)
Connect -
Mayank Mishra
Connect -
Bill Elwell
Connect
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More