Latarria Coy

Winning with Culture! Group Black is your key to unlocking measurable brand growth. Let’s discuss how we can do it for you.

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Netflix streaming was one of Amazon Web Services (AWS) early success stories and proofs of concept (I'll drop a link in the comments). "Amy Reinhard, the company’s president of advertising, was clear: Netflix will roll out a proprietary ad tech platform by next year." Could Netflix in-house #adtech be the next Netflix <> AWS collab? There's history there and this could be a major win for proving the value of AWS for Advertising out in the wild... #adtech + #cloud = 🔥

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In TVREV, Magnite's SVP of Platform Revenue, Mike Laband, discusses the importance of user experience in TV advertising and how new ad formats like tiles and pause ads complement the streaming interface.

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Marketing, tech, and finance need to be on the same team if you want sustainable and lasting success in your marketing department, and as a company. Communication is key. Everyone needs to be on the same page, not just departments communicating with themselves. Get together for strategy building, and you'll find yourself with a clearer picture. #Marketing #MarketingStrategy #BusinessGrowth

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In today's diverse marketplace, understanding and connecting with BIPOC (Black, Indigenous, and People of Color) communities is more crucial than ever. This insightful Forbes article highlights key strategies for brands aiming to foster genuine inclusivity and drive impactful marketing campaigns. 🔹 Deep Cultural Understanding: Brands must invest in understanding the unique cultural nuances and preferences of BIPOC communities. This goes beyond surface-level knowledge to truly resonate with these audiences. 🔹 Authentic Representation: Representation matters. Ensure your marketing efforts authentically reflect the diversity and experiences of BIPOC individuals. This includes both in front of and behind the camera. 🔹 Community Engagement: Build trust through meaningful engagement. Partner with community leaders, influencers, and organizations to create campaigns that are both impactful and respectful. 🔹 Inclusive Messaging: Craft messages that are inclusive and resonate with the values and experiences of BIPOC communities. Avoid stereotypes and clichés to create genuine connections. 🔹 Continuous Learning and Adaptation: The landscape is constantly evolving. Stay informed about the latest trends and insights within BIPOC communities to keep your strategies relevant and effective. By adopting these strategies, brands can not only strengthen their market presence but also foster deeper connections with BIPOC communities, ultimately contributing to a more inclusive and equitable society. #InclusiveMarketing #BIPOC #Diversity #BrandStrategy #CommunityEngagement #Authenticity #MarketingInsights

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Folks, we have an exciting webinar TODAY on the hottest topic in the media industry right now: Retail Media or Commerce Media. We have an outstanding panelist lined up, and you definitely don't want to miss it. If you're a CPG marketer, this topic is a must for you. I assure you that you'll walk away with actionable insights to bring back to your organization. Click the link below to register. Looking forward to seeing you there!

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The IAB Predicts Social Video Will Overtake CTV This Year. Social video “is taking more of a lead over CTV” because it provides better campaign reporting based on an advertiser’s preferred business outcomes, a capability that CTV lacks in comparison. Marketers are under pressure to justify their investments by connecting their ads to results, which is why they’re raising investments in social video more than CTV this year. But in my experience while attribution remains the king, we need to think about incrementality. https://lnkd.in/dYze9K-3

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S/O to Whitney Alexander's Substack for this fantastic ADWEEK spotlight. As a 40+ woman, I am definitely feeling the lack of focus by most consumer brands, ironically, when I'm the most willing (and able) to spend more for quality. Only 5-10% of marketing budgets are earmarked for an over-50 audience, BUT: 💰 Women drive 70-80% of all consumer purchasing, either through buying power or influence  💸 And women older than 50 drive $15 trillion in spending power—which is 27% of all consumer spending in the U.S. 🤑 By 2030, women are expected to control much of the $30 trillion in wealth that is soon to transfer from baby boomers to younger generations—namely millennials, who will all be in their mid-30s to late-40s by then [GASP]. The article lists General Motors, Buick and L'Oréal as exceptions, who else do you think is doing a good job at this? https://lnkd.in/ee_ssgGD

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Good article by my colleague Michael Roca for ADWEEK. Unfortunately, most advertisers can't distinguish between reaching the Hispanic consumer and connecting with the Hispanic consumer. That's why they seem satisfied when most of their media efforts reach Hispanics via spillover media buys targeted non-Hispanics, the famous (and failed) "total market" approach. Reorienting its media KPIs around Hispanic media plans is a great starting point for each client. This involves dissecting the GRPs, Reach, and Frequency to Hispanics, distinguishing between spillover from general market media efforts that come with a generic message and intentional targeting with culturally relevant messages. By doing so, agencies can tap into the immense potential of the Hispanic market.

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How often do you leverage old-school approaches like direct buying, contextual advertising, and brand lift studies? See why legacy strategies like these are making a comeback as advertisers adapt to signal loss 👇 #DigitalAdvertising #Adtech

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A new Nielsen report sheds light on the fastest-growing consumer demographic in the U.S. According to Jackie Liu of The Pollack Group, Asian American and Native Hawaiian/Pacific Islander audiences are a diverse powerhouse influencing culture and commerce. The report reinforces that understanding AANHPI communities requires nuanced insights beyond surface-level generalizations through data-backed trends and unique media habits. Jackie shares top takeaways on communicating authentically to diverse Asian audiences. Discover proven strategies for success by exploring the full report at the link below. 👇

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When was the last time you woke up and said 'I think I'll be a B2B consumer today?' I'm guessing, never. Love this piece by Agnostic's own Lena Knight talking about how we believe in a 'Business 2 Person' approach. Spoiler: it works! Agnostic #B2BMarketing #Communications #InternalCommunications

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One of the most important consumer trends for advertisers to know about is loss of trust. This article on the OUTFRONT blog breaks down four other trends from our new report.

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In an interview with Beet.TV at Cannes Lions 2024, TransUnion EVP of TruAudience® Growth Strategy Matt Spiegel explored how identity resolution plays a crucial role in enabling marketers to reach their target audiences across a heavily fragmented media landscape. “Identity resolution is a fundamental part of being a bold, big marketer,” Spiegel said. To learn more about how identity resolution underpins today’s successful marketing strategies — from planning through measurement — check out the full interview: https://gag.gl/wTQAEk #CannesLion2024 #Marketing #Advertising #Identity

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A familiar name in The Philadelphia Inquirer piece on the recent TikTok ban debate 👀 I'm honored to be included alongside Amy Jennette with GoDaddy. My advice: - Plan Ahead: Begin testing new strategies to fully launch in 2025. - Consider Alternative Platforms: Curate content for Reels or Youtube Shorts. - Explore Collaborations: As an influencer, diversify your portfolio. Consider adding multiple channels to your contracts and explore other partnerships. I'd like to hear from you! Do you think a TikTok ban is likely? What advice would you give to small businesses? Comment below.

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🚫 We can’t let the great rollback win! 🚫 In the face of evolving challenges, it’s crucial to stay committed to progress and equity. The recent article from PRWeek highlights the importance of resisting the rollback of DEI initiatives and maintaining our focus on creating inclusive environments. Let’s continue to push forward, ensuring that diversity and inclusion remain at the forefront of our strategies. Together, we can build a more equitable future for everyone 💪. #DEI #InclusiveWorkplace #Equity #Diversity #Progress #Leadership

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Feeling the election anxiety? You're not alone. The upcoming presidential election, coupled with economic uncertainty, has consumers on edge, impacting their buying behaviors. 🚨 Prediction alert: This fall, expect a rise in "little luxuries" while big purchases will take a back seat until after the election. Marketers take note: Beyond offering fun, ease, and lower prices, highlight products in your catalog that allow for self-gifting and provide little escapes. These small indulgences will resonate deeply with consumers while anxiety is at a high. Thanks to Libby Rodney for this fun conversation on how to prepare for the upcoming Q4, and thanks to Direct Agents for making it happen. #electionanxiety #holidayshopping #ecommerce

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