Lavall Chichester

People think they will beat the system using AI. That it's easier, saves time. I'm curious, does your #SEO use AI to write your website content? Do you think #Google doesn't know the difference between AI generated content and the real thing? It does. And in my opinion, Google prefers content written by a human. A person who is familiar with the topic they are writing about, preferably an expert. How did I come up with this theory? Because I wrote this page, by hand, and it went to number 1 on Google as soon as it indexed- 2 days. https://lnkd.in/eAkiDCpV #drugrehab #healthcaremarketing

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I constantly get asked about the recent changes to Google’s core algorithm and if this is killing SEO. Most people whom I talk to are software makers and their concerns are centered around one key question: “Should I continue to pour my limited resources into this or should I look for other channels now that zero-click search are clearly on the rise?” For people that are selling software solutions, SEO still makes sense for one simple reason: Purchasing software often requires deep online research, cost-benefit analysis, etc. This makes SEO crucial for organic discovery as the buying decision isn’t impulsive like with some traditional industries like retail where you would buy shoes just because they look cool and match your style. For SaaS businesses in particular — where the purchase is often a long-term commitment — SEO is an excellent channel to deliver useful content to your audience. It also helps to build trust from problem recognition to post-purchase customer retention and relationship building. Zac Harris and I went deep into this topic on the Freemius blog, so, if you’re interested, click on the link in the comments section. #seo #seotips #futureofseo #seo2024

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Struggling with local SEO for your NH real estate business? Here’s how to do local SEO to get noticed by potential buyers and sellers in New Hampshire. 1. Claim your Google My Business listing. 2. Use local keywords. 3. Create local content. 4. Get backlinks from local sites. 5. Encourage reviews. 6. Engage on social media. Further, read in the document. Need help? I'm here to assist. Reach out to discuss further. #RealEstate #LocalSEO #Realtors #NHRealtors #SEOtips #GoogleMyBusiness #LocalMarketing #RealEstateMarketing #NHRealEstate #RealtorSEO #KeywordResearch #RealEstateBusiness #SEOforRealtors #NHRealtors #ehtishamsaeed #colorinsound #SEO

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In this episode last month they talked about pricing strategies, project proposals. publishing prices, value-based pricing, scope creep and lot more for WordPress freelancers and small agencies.

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Here's how content agencies like The Blogsmith ensure we provide the best and most high-quality content: Read more 👉 https://lttr.ai/ASqgu #ContentAgency #ContentMarketing

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In this episode of All Things WordPress and WooCommerce, The Next Generation, hosts Sophia DeRosia and Allison Dye sit down with Bud Kraus from Joy of WP and the podcast, Seriously Bud.

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This 👇. If you aren’t pre-testing you are burning media dollars. And cost or qualitative insights is no longer a barrier. DM if you are in #influencer or #creatoreconomy, hit us up on how to Create, Measure, and Learn so your pre-tests leverage your own knowledge base against realtime benchmarks at scale.

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📣 Hey eComm/DTC businesses 📣 The best performance agencies are KILLING with Pmax If your agency is pointing you in another direction, telling you Pmax doesn't work... 🏃‍♂️ R U N 🏃‍♂️ A quick Google will amplify the loudest voices (which are often the most ignorant) Ask around for businesses, marketers, consultants who ARE drawing great results They are out there, I promise (we're one of them) #ecommerce #dtc #performancemax #pmax

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Comparison of GoHighLevel Conversation AI and AGENT Ai Chat Bot GoHighLevel Conversation AI Overview GoHighLevel is an amazing platform that allows you to have a high level of control over your contact automations. They even have their own built-in GoHighLevel Conversation AI. This AI is reasonably priced, coming included with their $497 and $297 plans. They charge you $0.02/message for GPT-3.5 Turbo usage, and you can re-bill this to your customer with markup included. You can train this AI on your website, FAQs, and have it operate in Q&A mode alone or have it set up to book appointments for you… this is all great stuff.... Read more. https://lnkd.in/dvZBRvPh #gohighlevel #aichatbot

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What are the best blog topics you can use to drive traffic to your website? 📲 By writing hundreds of blogs and analyzing millions of searches, we've found there are 3 primary topic types that create the most traffic. Check them out below! https://lnkd.in/eWNN4fQ

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For those watching how AI in search results will impact SEO... thanks for keeping us informed Mike Kaput at Marketing AI Institute. "AI in search means that optimizing for one keyword no longer works. AI now provides multiple, predictive answers as it thinks about what else the consumer would want to know without having to do four or five additional searches. Understanding topical, conversational, and multiple types of intent-based queries is what matters going forward." #SEO #b2bcopywriting #marketingAI

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Thanks to David Donnan for this share earlier today. What are your numbers? 👉🏻 Prospects needed 👉🏻 Clients needed Client growth rates 👉🏻 mql / sql 👉🏻 Number of different types of marketing activities. 👉🏻 Activity Rates 👉🏻 Qualification Scores 👉🏻 Pitch Win Ratio 👉🏻 Time to Win -- The best agencies I know, know their numbers. So it makes perfect sense that professional athletes know theirs too. Be more like a professional athlete, play the odds game and look for marginal gain. It doesn't matter if your number is: 1 percent or 99% you just need to know it. Be patient, persistent and consistent. Play the long game. Tomorrow is the start of H2 the road to recovery for all agencies struck hard over the past few months. It's a game of two half's..... You got this! A new set of numbers for a new bounce back! I gotcha....

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How long does It take to make money through Klaviyo? (…most ecomm brands get this VERY wrong) Most new ecommerce brands think email marketing is an overnight success channel They invest in building a huge list, write a few emails, hit send...and expect money to start pouring in immediately. But the truth is — making real money through email marketing takes patience and strategy. There are several key factors that determine your timeline: 🔻 How established is your business? - If you're just starting out with no customer data, it will take longer to get traction. - Established brands with rich customer insights can monetize email faster. 🔻 How strong is your acquisition? - If you have zero traffic or no new people coming to your store, it will be hard to do much with email marketing 🔻 What's your product lifecycle? - If you sell trendy seasonal products, your email money-making window may be shorter. - Evergreen products allow you to continuously nurture and monetize your list year-round. 🔻 How optimized are your campaigns? - Poorly constructed emails and sloppy segmentation will kill your open rates and sales. - Top-performing brands continually test and refine their email strategy. For most newer ecomm brands selling their own products; It realistically takes 6-12 months of consistent emailing to build momentum and start earning serious revenue. The first few months are all about: - securing opens/clicks - gathering data on what resonates, - segmenting your list appropriately. Once you've optimized your campaigns based on real data insights from your audience, email can become a huge revenue driver! But trying to force a 6-figure email income your first few months will result in disappointment.  Take the time to build a solid email foundation first. Nurture your customers, optimize for the long run.  Then the cash register really starts ringing! So stay patient, keep emailing prolifically! Let the winning results of strategic email marketing work their magic over time! ---- P.S — Want to grow your ecommerce business with email marketing? DM me “Klaviyo” to learn more about how I can help you to organically scale your ecommerce business! #emailmarketing #ecommerce #dtc #fashion #wellness #retail

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Hacky stuff still works in media buying. Duplicate the campaign. Create a new ad account. (not enough people try this…) Can’t scale vertically??…scale horizontally. Don’t ask me why the meta and google gods choose to do this But sometimes when you add budget linearly performance tanks. But simply hitting copy and paste will work. Plenty of times I’ve doubled output on an account doing this when adding budget simply wouldn't work. It’s not “best practice” it’s hacky But it works more than you'd think. If you give it a shot lemme know how it goes. #digitalmarketing #marketing #performancemarketing

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THIS is why negative keywords matter in Google Ads, folks. So icky - and preventable: https://lnkd.in/g7_qHuwV #digitalmarketing #GoogleAds #keywords

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