Linda M.

This is why so many copywriters give up: Copywriting has a pretty high churn rate. It’s a profession that gobbles up and spits out with relentless gusto. Many can’t hack it. Many come to hate it. Many can’t afford to do it, as they can’t get enough work. But many that do succeed get stuck on a treadmill they don’t really want to be on. They look at people earning a lot of dosh through copy and decide that’s for them. And they start to smash the hours. Up at 5am, work all day and night, four hours sleep – then back at it. I used to be a bit like that, truth be told (apart from the 5am bit). I made a lot of money. But I also neglected my family and friends and made myself sad and lonely. I got to the point where I thought about giving up copywriting, as I was not in a good place. But I came to realise that I was the problem - not copywriting. I was putting way too much into it – just to make a few more quid. So, I stopped all the hustle bullshit and started to take life a bit easier. Income fell, sure, but I got my life back. Now I’ve got loads going on – most of it nothing to do with work. I could be working - and earning money. But I could always be doing that. This applies to you and any other copywriter. You could always be at your desk writing copy for clients. Or trying to get clients. And this is why people burn out – as they feel guilty when they’re not working. But you must have some perspective on this. You need to focus on what your business and life should look like. Thing is, you have an opportunity so many lack. You’re a self-employed creative. So you can work with who you want and make as much money as you want. It may take a tonne of work to hit the heights, but you can do it. You can be a massive success. And earn a proper mint. But be careful, as it's easy to fall into the trap of chasing things you don't even want. And working all hours of the day. That can be dangerous, believe me. So, do me a favour and have a think about this question: How do you want your life to look? Give that some thought - and act on it - and it could dramatically improve your health and happiness.

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Another way to manage writer's block is to pick up something in your environment and write about it. Check out this short to learn more. https://lnkd.in/eEahDPNE #writingmemoir #memoirist #youtubevideoshort #writingcoach #writingtips #authortips

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I see that pile of unfinished content on your desk over there. Blog topic ideas, potential social media posts, and changes for your website copy that you’ve been meaning to write. But every time something pressing comes up, your content drops to the bottom of that priority pile.   How many times have you:   → Wished you had a writer on call because you’d rather be tortured than write another line of copy? → Just wanted some reassurance and encouragement that only an experienced set of eyes can provide? → Needed an update on one of your website pages ASAP because you’re launching something new? → Hesitated to hit “send” on your content because the beasts of writing – misspellings, typos, run-on sentences, and incorrect verb tenses – are haunting your copy? The Writing Block retainer package just might be the answer you’re looking for. ✅ It puts you at the top of my list and provides flexibility in delegating your writing needs to me when you need help the most.   The Writing Block Three-Hour Retainer Includes: • Three hours of writing and editing work done by me • One 30-minute strategy call • Valid for 30 days after of purchase Think you need more time than that? We can develop a custom retainer package to fit your needs. Schedule a Call Today: https://lnkd.in/e277ynre

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This silly niche selection mistake prevents freelance writers from getting clients that pay higher rates... And in this video, I am going to show you what it is and how to fix it Do you have a writing niche, or are you a generalist? #freelancewriter #contentwriting #freelancewriting

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This is one of the biggest mistakes I've corrected in my copywriting: It's writing as if your talking to an audience. For example, I used to write stuff like this: "We all know that eating well isn't easy." Or... "Many people have a problem understanding money." That's writing to a group, rather than one person. And it's a big mistake, as the reader doesn't feel you're addressing their specific concerns and problems. Instead, copy should feel personal - as if you're talking to someone one on one. That's how you make a connection and keep them reading. *** Want to hear more from me? Stop in at one of my virtual pubs: Copywriters: Go to The Copy Arms, where I serve advice on writing copy and career building - bit.ly/thecopyarms   Small business owners and solopreneurs: Join me in The Solopreneurs Arms, where you discover how to market yourself better and sell more - bit.ly/thesoloarms

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When is the right time to hire a copywriter? This question has 2 different meanings so for today I will look at what stage of your project cycle should involve your copywriter. A lot of people think that the content is almost a secondary thought when making their website. I have been asked to rewrite or update content long after a website is live. I'm not going to tell you that it's too late at this stage because that's absolutely not true. You can rewrite your copy and content whenever you like. It's your business and it is constantly evolving and growing! What I will say is this: Having all of your copy ready ahead of your website build makes life a whole lot easier for you, your designer and every single person involved in making your vision come to life! It gives a solid outline of which sections are needed for each page and any extra links or pages you may not have thought about before. And just because the copy has been written before you go to your designer, doesn't mean I've already forgotten you during the next stages of your project! I already have you in my diary, waiting in the wings to make any tweaks that will make sure the copy and design blend together as perfectly as macaroni and cheese. So is now the right time to start talking to a copywriter? Absolutely! DM me to start planning!

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Freelance friends! Add this book to your TBR list... 📚 If you're wrestling with how to effectively price your services, do yourself a favor and pick up Austin L. Church's new book, “Free Money”. It's so much more than just a pricing guide; it's a playbook that will transform how you approach pricing on a deeply personal level. Here's what I loved: 💥 Practical Framework: It offers a simple, step-by-step method to strategically price your services, aligning with the lifestyle you aspire to. 💥 Mastering the Sale: We know setting your prices is only the firsts step. Convincing clients to PAY those prices is the next challenge. “Free Money” addresses this head-on, including exploring the mindset shifts necessary to overcome barriers to earning the income you deserve. Highly, highly recommend it. Make sure you’ve got a fresh highlighter because you’ll be using that baby frequently. ✨ What book has been a game changer for your professional life? Share your recommendations below. I’m always on the lookout for transformative reads! #freelancewriters #freelancing

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Be PRO in the writing attention-grabbing headlines when you’re poor at writing headlines, in 1 minute. What are you looking down??? Something that could tell you to write an attention-grabbing headline??? Read the headline again. Let me break it for you. 1️⃣ Be pro at the writing attention-grabbing headline - It is the RESULT promising part. 2️⃣ When you are poor at writing headlines - It is the OBJECTION handling part. 3️⃣ In 1 minute -> It is TIME FRAME. So, what do you get to know now? A headline formula indicating “Result-Objection-Time”. YES…! It is ROT; an award winning headline formula in copywriting. But wait...! Let me tell you a fun part… It is also an Interchangeable formula. R-T-O -> Be pro at writing attention-grabbing headlines in 1 minute when you are poor in writing headlines. T-R -> In 1-minute, you can be a pro in writing attention-grabbing headlines. O-R-T -> Poor in writing headlines? Be pro at writing attention-grabbing headlines in 1 minute. T-R-O -> In 1 minute , you can be a pro in attention-grabbing headlines when you are poor in writing headlines. P.S. Reach out to me if you need to craft attention-grabbing headlines in your website copy?

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You're leaving money on the table and patients in need of your expertise in care if you aren't using #localseo best practices. Let's talk about what those are exactly and why they matter. #healthcaremarketing #communityneedsassessment #seo

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Did you know that the rumbling or gurgling sound you get in your stomach is called... 'Borborygmus'. Have fun slipping that one into the conversation when you get the chance! #DidYouKnow #HappyMonday #content #copywriters #copywriting #ContentWriters #BusinessContent #MarketingContent #ContentGold #CreativeWords

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The Maslow's Hierarchy of Needs is essential for copywriters because it helps them understand the psychological needs of their audience. By knowing that people have basic needs like safety, belongingness, and esteem, copywriters can tailor their messages to resonate with these needs. This understanding allows them to create more effective and impactful copy that connects with the audience on a deeper level, leading to better engagement and response to their content. . . #branding #socialmedia #contentmarketing #socialmediamarketing #contentwriting #business #seo #graphicdesign #contentcreator #writing #copywriters #design #emailmarketing #entrepreneur #creative #contentwriter #marketingstrategy #contentcreation #onlinemarketing #smallbusiness #copywritersofinstagram #website #marketingtips #ecommerce #storytelling #webdesign #businessman #writingtips #marketingonline #businessowner

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It’s a fine line between “tell” and “sell”. Writers often have to balance their copy on both sides, simultaneously, to please Google, a target audience, but most of all ... ...yep, that’s right, the client! Who mostly only cares about selling. And force-feeding the “transactional” into the “informational” as much as possible. Especially, during tough trading times. Even if the “search intent” of site page, blog or article is a ”How To” or “Best Guide To”. And there’s also lots of on-page links, CTAs, banners and ‘key benefits’ inbetween every paragraph. Clients just wanna see visitors nudged right along to checkout. No matter the type of product or service. For example ... I was once briefed by a marketing agency for an ovum-freezing service site. Straightaway, we agreed. The choice of words, sentences and TOV must reflect the extra sensitivity around the subject, and towards it’s primary, target audience. The final draft was signed-off by the agency, Saying we had perfectly tip-toed that fine line between “tell” and “sell”. With the required understanding conveyed in the TOV. Then I checked the copy, uploaded live on site. What the ...?? The client had gone in. Ripped it apart. Stripping in whole lines about a current, “discount offer”, and the “cost savings” ... in almost every paragraph. No heed was paid to paragraph construction, sentence flow, grammar or even reading sense. Some of the words butted directly up against each other. While some sentences stopped abruptly ... The client was clearly not that bothered. Just “sell” the, “how much” and the, “how wonderful”. If the client wanted changes, why didn’t they ask for us to make those changes? No. Of course not. Might be an extra cost attached. Even though the quotation clearly states the price includes all necessary changes. Or they couldn’t wait five minutes. Just get it up there. It’s a fine line between love and hate. You gotta hate how some people love to play copyeditor. They wouldn’t try to rewire their house just after the electrician has left. Just because they know how to fit a 3-pin plug. It’s a fine line between live and earth ... #conversioncopy #seocopywriting #contentwriting

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This is what EVERYONE gets wrong about book marketing. They focus all their effort on getting people to buy their book. Buyers are the outermost level of supporters of your book. There is a book that I literally cannot stop talking about. It's not a famous book, I think it's sold about 3 thousand copies. But the methodology that book teaches has made me over $300,000. Every business I've started has succeeded by me going back and reapplying this book's method. The reason I talk about that is because for that book I am the most valuable level of supporter, I'm an advocate. I CANNOT STOP talking about the book, its method, and what I learned from it. I have gone on stages and talked not about my stuff, but about that book. Those are what you are trying to create with your book marketing. Not book buyers. People who've read it, learned from it, and want to share it with others. Aim to create people who were so transformed by your book's messaging that they literally cannot stop talking about it. Don't aim for buyers. Go through your buyers to get advocates. And advocates will get you more buyers. It's kind of like a funnel (or actually I should have drawn a flywheel): Uppermost level: Buyers Upper middle: People who learned something Lower middle: People who use their network for your book/you Lowest level: People who talk about your message every chance they get. Your message has become part of their personal brand.

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Do you write on Medium? Wondering how to find success there? Read my latest blog post and find out how. #medium #freelancewriter #articlewriter #blogger #blogging https://lnkd.in/eZSy4xp3

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I will never pass this “PAS” Let’s continue our "About" section series. The PAS framework is easy and effective. PAS stands for Problem, Agitation, and Solution. Here’s how a ghostwriter and storyteller can do it: PROBLEM: People struggle to tell their stories in a way that stands out. They need help to share their unique voice and experiences. AGITATION: Without a captivating story, opportunities are missed. You might feel invisible in a crowded market. The right words can change everything but finding them can be a struggle. SOLUTION: This is where I come in. As a ghostwriter and storyteller, I help you find your unique voice. I craft engaging stories that highlight your strengths and make you shine. Example "About" Section: Are you struggling to tell your story? You have a unique voice, but finding the right words can be hard. Without an engaging story, it's easy to feel lost in the crowd. I understand the power of words. As a ghostwriter and storyteller, I help you find your voice. I create engaging stories that make you stand out. Your experiences, your journey, your story – told in a way that resonates and inspires. Let's turn your story into something extraordinary. Tips and Tricks: 💠 Know Your Audience: 💚 Think about who will read your "About" section. 💚 Write in a way that speaks to them. 💠 Be Authentic: 💚 Use your real experiences and emotions. 💚 Authenticity connects with people. 💠 Keep It Simple: 💚 Use easy words and short sentences. 💚 Make your message clear and engaging. With these tips, your "About" section will shine. Start writing and let your story be heard. P.S. What framework do you prefer for your "ABOUT" section? Follow Amrapali Singh for more such content. ------------------------ Are you a busy coach or founder struggling to share your thoughts on LinkedIn? DM "CONTENT" and I will become your voice.

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Any successful copywriter will tell you this: Knowing your worth is about more than just setting a rate. I see so many talented copywriters underselling themselves, taking on low-paying gigs because they're afraid to ask for more. That's not how you grow a successful freelance business. Remember, you have skills other don't. You have value others can't provide. The long term success of copywriting isn't about undercharging and overworking. It’s about knowing your worth and communicating that value to potential clients. Stop selling yourself short. Instead, show them you're worth every penny. #freelance #copywriting #marketing #value #copywriter Want to hear more from me? Stop in at one of my virtual pubs: Copywriters: Go to The Copy Arms, where I serve advice on writing copy and career building - bit.ly/thecopyarms   Small business owners and solopreneurs: Join me in The Solopreneurs Arms, where you’ll discover how to market yourself better and sell more - bit.ly/thesoloarms

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✒️Need some ideas for blog posts? Struggling with a blank page? Here are 50 prompts to get you started!✒️ https://lnkd.in/eMd5NqJ9 #blogging #blogwriting #blogwritingtips #blogprompt #blogprompts

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