Lindsey W.

Dan Callahan Sr Account Manager at CI Web Group Unlocking Advanced Reporting: Strategies to Maximize Revenue Potential Discover how advanced reporting can revolutionize your business. Learn how to leverage insights to optimize performance, enhance strategies, and improve revenue generation across departments. Join the conversation on maximizing growth and collaboration. #AdvancedReporting #MaximizeRevenue #OptimizePerformance #BusinessGrowth #Collaboration #SalesStrategy #PerformanceImprovement #DataInsights #RevenueGeneration #BusinessOptimization

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I think the #b2bmarketing world has confused #ABM with targeted greenfield. ABM should be laser focused on the very tip top of your ICP. personal and custom. You may have 3 accounts on your ABM attack plan at any given time. Targeted green field is a wider net, but still focused on making the haystack smaller. Custom and personal, but not at the level of true ABM. Right now the lines are blurred, too focused for greenfield, not focused enough for ABM.

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😨 45.4% of B2C marketers struggle with timely customer engagements. That’s why, we’ve partnered with Ted Sfikas, Field CTO at Amplitude, to bring you an insightful webinar to help you address and overcome these hurdles. Join our webinar on July 23, 10 AM PST/1 PM EST to learn how to execute highly tailored, relevant customer engagement strategies that keep pace with changing customer needs. Hurry! Spots are filling up fast! 🔗 Register Now: https://okt.to/jsbuO0 Hastu Kshitij Archana Leo Jason R. Aditya Vempaty Shana Haynie Sara Mohammed #partnerships #analytics #customerengagement

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Hearing of large price increases on Blackbaud Raiser’s Edge. 👎 If your #nonprofit is ready to explore a solution that’s not multi year contracts with a platform that’s a pain to use, now might be a good tome to give @HubSpot a look. Grab some time with me on my profile link to chat how the HubSpot platform and ecosystem can be tailored to make #donormanagement and #fundraising a breeze for your team. 💪

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TOMORROW: Everything you need to know about AI Overviews and other uses of AI in search by Google. Along with our intrepid seoClarity team I've been watching and testing these developments every day since SGE was announced a year ago. And now I'm ready to show what the likely impact of these AI summaries in search will be so you can form an intelligent strategy. All that and your live questions! Click below to register for free.

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For Marketo users, increasing form conversion rates may be as simple as integrating with another tool. Find out how one of our clients pulled this off here: https://bit.ly/3UbKS3x #Marketo #Drift #Marketing #MarketingAutomation

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🚨 TODAY‼️ Using Webhooks to Transfer Data: Increase Agility in Your Marketo Instance https://lnkd.in/d_wuG5wA Join Darshil Shah, John Grundy and me for the Marketo Deep Dive webinar TODAY and learn how to leverage webhooks to streamline data transfer within your Marketo instance. Don't miss this opportunity to: - Gain valuable insights on what webhooks are and how they work - Discover examples of how they can be powerful tools within your Marketo instance. - Ask your questions and get expert advice during the live Q&A. This session is perfect for you if: You're looking to optimize data flow within your marketing automation processes. You want to explore alternatives to traditional APIs for Marketo integrations.

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Did you know that 49% of CDP projects either "somewhat fail" or "completely fail"? Join Zion & Zion's SVP Client Strategy Morgan Gardea and Tealium's Director of Product Marketing & Strategy Sav Khetan for their joint webinar to understand exactly why and when CDP projects fail and when they succeed and what to do about it. #cdp #cdpfail #customerdataplatform #strategy https://lnkd.in/gxX_W7dp

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Great interview with the ever insightful duo of Jon Miller and my pal Stan Woods from #VelocityPartners. John was the founder and CEO of #Marketo and #Engagio and most recently CMO of #DemandBase. They discuss the pivotal shift in B2B marketing whereby John advocates investing 40% of budgets in #Branding to complement #DemandGen tactics. They discuss how this #BrandGen approach to broader market engagement over immediate sales conversions, boosts sustained, long-term #SalesPipeline health. As an engineer, I've always been fascinated about the cause and effect of #BrandMarketing on #DemandGeneration. #B2BMarketing #BrandBuilding #MarketingStrategy #LeadershipInsights

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For Marketo users, increasing form conversion rates may be as simple as integrating with another tool. Find out how one of our clients pulled this off here: https://bit.ly/4aELhlj #Marketo #Drift #Marketing #MarketingAutomation

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Ever wonder why some blogs are simply better at driving sales or leads? Here's how you can turn your blog from a mere information platform to a powerful lead-generation engine. Check out these unique strategies: Embed "Smart" CTAs 🎯 Use dynamic CTAs that change based on the visitor's past engagement with your site. First-time visitor? "Subscribe for More Insights" might be your CTA. Returning visitor? Try "Download Our Detailed Guide". You can also make it unique per the article's subject. Interactive Lead Magnets 🖥️ Why stick to PDFs? Use interactive tools like calculators, polls, quizzes, configurators, or design templates that provide personalized value in exchange for contact details. Micro-commitments 📈 Ask for small actions that don't intimidate—like answering a poll question—to warm up your audience for bigger asks like signing up or scheduling a demo. Content Personalization 🎭 Segment your audience and personalize blog content based on user behavior or demographic data. More relevance equals higher engagement and conversion. Narrative-Driven Sales Funnel 📚 Transform your blog structure into a narrative funnel that guides readers through a story, leading them to a natural and compelling sales outcome. Exit-Intent Offers 🚪 Capture potential leads just as they're about to leave your site with an irresistible offer tailored to the content they engaged with. Flash Consultations ⏰ Offer a 15-minute consultation for questions related to the blog post topic, booked directly via an integrated calendar. Gated Video Content 🎥 Instead of gating a whitepaper, try gating a high-quality video tutorial that goes deeper into the blog topic, accessible in exchange for an email. Leverage User-Generated Content ✍️ Encourage readers to share their own stories or tips related to your blog topic, which can be featured in future posts or newsletters. A/B Test Everything 🔍 Constantly test different headlines, CTAs, and formats to see what converts best and refine your strategy based on data. 👉 Let’s turn your blog into a conversion powerhouse! Who’s ready to experiment with these strategies? 🔗 Feel free to connect or drop a comment if you want to discuss more innovative conversion techniques! #MarketingInnovation #SEO #BlogToSales #ContentMarketing #LeadGenStrategy #GrowthHacking

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For Marketo users, increasing form conversion rates may be as simple as integrating with another tool. Find out how one of our clients pulled this off here: https://bit.ly/45EHBiS #Marketo #Drift #Marketing #MarketingAutomation

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😃 Wondering how to build an effective CRO strategy? ✳️ Planning is key, but stay flexible! Create a testing plan, but leave room for new ideas and insights. **Highlight your value proposition, making sure it's crystal clear on your product pages. **AI can be your CRO BFF. Use it to brainstorm hypotheses and accelerate testing. **Building on a solid foundation leads to lasting impact! Ready to take your conversion rate to the next level? Get started with these tips! 👉https://buff.ly/4cmPBrn #CRO #conversionrateoptimization #eCommerce #digitalmarketing #business #growth

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Unlocking Revenue Growth with Data-Driven Insights Discover how purchasing data can drive revenue growth. Learn how to refine your marketing campaigns based on customer preferences and optimize your message to resonate with potential buyers. Improve your results by leveraging data and delivering the right content at the right time. #DataDrivenInsights #RevenueGrowth #MarketingCampaigns #CustomerPreferences #ContentOptimization #DataRefinement #MarketingStrategy #BetterResults #TargetedMarketing #BusinessGrowth #DigitalMarketing #Sales #BusinessGrowth

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Unlocking Revenue Growth with Data-Driven Insights Discover how purchasing data can drive revenue growth. Learn how to refine your marketing campaigns based on customer preferences and optimize your message to resonate with potential buyers. Improve your results by leveraging data and delivering the right content at the right time. #DataDrivenInsights #RevenueGrowth #MarketingCampaigns #CustomerPreferences #ContentOptimization #DataRefinement #MarketingStrategy #BetterResults #TargetedMarketing #BusinessGrowth #DigitalMarketing #Sales #BusinessGrowth

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