Loren Wilson

This lineup! 🤩 Just as excited to be in the audience as on stage for #MAICON24. Hope to see you there: http://www.maicon.ai/ Marketing AI Institute Creativity Squared #CreativitySquared #Helen2ODD #AI #digitaltwin #digitaltwins #responsibleai #ethicalai #genai #generativeai #virtualhumaneconomy #digitallikeness #customavatars #hyperrealisticavatars

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As fast and efficient as a Nascar race, a first glimpse live from NAB Show of the challenges of hot and cold content management at the leading motor racing company. It goes fast with Perfect Memory ;) #podcast #knowledgeoperatingsystem #contentmanagement #datamanagement #reasoningAI #data #content #sport

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Check out the latest DRM blog on #Google and #AI changes on the horizon!

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RISING FROM THE UNDEAD. If profit growth is your company's marketing objective, the sweet spot for TV budget allocation is at 50% of budget mark. We agree, it should be receiving more marketing investment than it currently gets. *Source IPA Databank and Peter Field's study, Why TV is still at the heart of effectiveness, 2024. #growyourbusiness, #growth, #investment, #BusinessGrowth, #EntrepreneurMindset, #Innovation, and #BusinessStrategy.

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B2B Budget Bliss: Resources Are Being Poured Into Acquisition https://lnkd.in/eFPWnTEY MediaPost with Stirista & Ascend2 research.

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🎥 Video is the hottest trend in casino marketing. Learn how to create engaging video content that attracts and converts players. #casinomarketing #casinoadvertising #videomarketing

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TODAY is the end of another pricing tier for MAICON 2024, the 5th annual Marketing AI Conference. Join us Sept. 10-12 in Cleveland, Ohio! Attendees will have the opportunity to hear from: ▶ Paul Roetzer, Mike Kaput, and Jim Sterne. Whether you are (or want to be) a strategic AI leader, you're looking for AI applications, or want help integrating AI into your organization, there's a workshop for you. ▶ Paul's opening keynote, "The (Incomplete) AI Timeline: What Happens Next, What It Means, and What We Can Do About It" ▶ Mike Walsh will share his thoughts on generative AI and the future of work. ▶ Andrew Davis: Andrew will talk about Digital Doppelgängers and explain how AI (and IA) can enhance your talents ▶ Rachel Dooley and Christa Laser will discuss the important topic of generative AI and copyright law. ▶ Business leaders like Sandy Carter (AI First, Human Always), Sharon Gai 🦾 (AI and Ecommerce), Greg Kihlstrom (AI Ops), Christopher Penn (Open Weight Models), Tim Hayden (AGI), Jessica Hreha (AI Adoption + Teams), Brett Harris (Corporate AI Strategy), Cal Al-Dhubaib (Responsible AI Design), Andrew Au (B2B Marketing + AI), Katie Robbert (AI + Change Management), Robert Rose (AI + Content Strategy). ▶ Incredible trailblazers with impressive and relatable stories and case studies to share, including Martin Broadhurst FRSA (AI Tools), Jeff Coyle (AI and Content at Scale), Yash Gad (Custom Language Models + Data Protection), Andy Crestodina (SEO + AI), Susan Westwater (AI + Branding), Mike Kaput (45 AI Tools), Liza Adams (AI + Insight-Driven Content), Ashley Gross (Gen AI Marketing Engine), Kirsty O'Sullivan (Conversational AI), Josh Payne (AI + Web and Marketing Optimization), Helen Todd (Human) (AI Avatars), Wil Reynolds (AI, SEO + Organic Search), Dustin Callif (AI + Brands and Campaigns) ▶ Lunch Labs with leading AI tech and agencies such as Jasper, Klue, Intercept, Optimizely, and FirstHive | Customer Data Platform ▶ An Expo Hall filled with AI-powered tools, technologies, and partners ready to help you: Jasper, BrandMuscle, Salesloft, Ceros, Fathom, Design Pickle, Writer, 6sense, Optimizely, FirstHive, MarketMuse, Goldcast, Akkio, Omneky, The Pedowitz Group, and more. ▶ Fellow attendees at the many networking opportunities. As Chris Penn wrote on LinkedIn yesterday, "Half of the value of MAICON are the conversations in the hallways." Between networking breaks, breakfasts, lunches, community meetups, and evening parties, we leave plenty of time for game-changing conversations and connections. If you're serious about the future of your business, you need to be here. I came to the first MAICON in 2019 as an attendee and left inspired. I left last year's MAICON (as a team member) with tools, strategies, and connections that paved the path for this year's successes. Join me! Questions? Need group rates? If I can help in any way, please comment here or send me a private message. Learn more and register: www.MAICON.ai

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Interesting new media concept here - will be interesting to see how this plays out.

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Connected TV is revolutionizing digital advertising, yet struggles for media dollars due to lack of click tracking. This is where AI-Driven Attribution comes in, unlocking CTV's true potential for effective marketing strategies. Join the future of ad tracking! #attribution #marketingandadvertising #advertising #marketinganalytics #strategy #provalytics #cookies

***WHO WANTS TO TRY THE LATEST BUSINESS AI TOOL, RIGHT NOW, FOR FREE?*** Tough Guy Sales and Marketing is now selling an AI solution for the CPG/cannabis/hemp space to take websites to another level. You know those ole "chat bots?" Well try the new AI version of the chat bot. Just drop your URL in demo field and press run. Let me know if you're interested in adding AI to your website. It's a great sales and marketing tool, captures data, and closes on customers like you've never seen! Even tells jokes! #cannabis #cannabisindustry #cannabiscommunity #marijuana #marijuanaindustry https://lnkd.in/e6dj7e-2

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Join us on the MCOE Best Practices Spotlight as we uncover the secrets to scaling your digital agency with Chris Martinez, Founder of Dude Agency. Discover the DUDE Way and learn how to overcome operational hurdles and achieve lasting success. Tune in for invaluable insights and actionable advice! Links and Resources for this episode and all of our MCOE content in the comments below! #DigitalMarketing #AgencyGrowth #ScalingSuccess #TheDUDEWay #OperationalExcellence #BusinessStrategy #MarketingInsights #AgencyTips #Entrepreneurship #ChrisMartinez

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There is a lot of buzz about “signal-based selling”, but most people are overlooking the strongest signal. That’s because identifying the RIGHT signals can be like searching for a needle in a haystack. For example, most tools promise insights into "in-market" behavior, but they're confined to named accounts (e.g. a database of accounts and information being tracked on them) and offer only a sparse selection of signals (e.g. “named account searched a topic or term similar to what you sell”). These “in-market” signals don’t live up to the hype because they only work with a portion of the market that can be identified as a named account, and buyers today like to remain anonymous in their discovery for longer, and are 60-70% of the way through their buying journey before they talk to a sales rep. The way to solve this? Have access to the strongest signal possible to make accurate predictions. Where do you find it? Your website. Your website is the ONLY place that you can access EVERY signal about the visitors on it and it is 1st party data, you own it. As soon as you look outside of your website, you’re dealing with 2nd and 3rd party data that your competitors also have access to. Unlike ID reveal tools that cover just a fraction of your traffic, Lift AI offers a complete view. Every visitor, every click, every interaction—it’s all there. It’s this foundational principle that led us to build Lift AI - a prediction machine that can find buyers on your website by looking at just ONE signal - website visitor behavior. Lift AI’s model analyzes and scores the hundreds of micro-behaviors trackable on your website, and processes them into a “buyer intent score” in real-time, with over 85% accuracy. With this signal in hand, you can more effectively and efficiently target, engage, and convert website visitors. The unique part is that Lift AI can turn completely anonymous visitors into revenue. And If it works so well with anonymous visitors, how well do you think it would work with known accounts? Lift AI scores can be ADDED to your ID reveal or ABM tool to increase its effectiveness. Here’s a few examples: 🔥 By integrating Lift AI scores with 6sense, Chronus was able to focus on the high intent sub-set of  known accounts, and saw a 11.6x increase in conversations to pipeline.  💡 More impressively, Lift AI alone generated 85% of total pipeline from completely anonymous visitors that ID reveal tools couldn’t match. In the noise of countless signals, Lift AI offers clarity and precision. On its own, it’s a game changer. Alongside other tools, it’s a force multiplier. 

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Tenz Media Groups Your Best Partners to High-Earning Campaigns. ACA Obamacare - Maximize your earnings with CPA: $70 & CPL: $23 ☀️ Solar Energy - Shine bright with CPA: $220 & CPL: $30 💳 Debt Settlement - Clear the way for high returns CPA: $220 & CPL: $30 🚗 MVA Leads - Drive your success with CPA: $700 & CPL: $70 💸 Swift Payouts: Enjoy a Net 7 payment cycle! 💰 Flexible Payment Methods: Choose from Bank Wire, Payoneer, & Wise For more details about our projects, drop your contact in the inbox. #LeadGeneration #AffiliateMarketing #HighPayouts #TenzMedia #MarketingCampaigns #DigitalAdvertising #paypercall #BusinessGrowth

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"Email open rates have climbed dramatically since 2020 (I'm guessing since fall 2021) and hovered around 40% for all tracked advertising sectors in Q4 2023." Y'all always ask for benchmarks -- I still say your OWN numbers are the best measuring stick, but YES, they've alllll gone up in the last 3 years (thanks iOS...). Open rates aren't a great tracking metric anymore, unfortunately, so keep your eyes on other ways to track interest/engagement (clicks, purchases, etc.). P.S. I wonder what % of most brands' lists have clicked on ANYthing in the last 6 months? We used to know that about 60% of our a brand's list had opened SOMEthing in the last 6 months... but I haven't yet started tracking total "clickers". Anyone have numbers you wanna share?

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Think the opportunity space is shrinking for local media to capture new digital revenue? I don't. Upside abounds if you can focus your efforts. Our virtual event series, presented by AdCellerant, will help you do just that!

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DFAR, DFRR, DPT, SEC, BNPR, FTA, FTE, FNMR, FRR.....endless acronyms. So many identity verification metrics - but what do they all mean? Here's a reminder for you - https://lnkd.in/dyv4KGM5 #Identityverification #IDV #acronyms

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