Marlys Arnold

Virtual events are here to stay. So let's craft your event to be a great experience for your exhibitors, sponsors, speakers and attendees.

Virtual events can provide quality content and connections – without the restrictions of space and time! By designing your event to include elements of engagement, you help jump-start that conversation.

The Virtual Event Success Kit provides you with tools to create a blueprint for your event. You’ll discover how to:
• Design an event with… Show more

Virtual events are here to stay. So let's craft your event to be a great experience for your exhibitors, sponsors, speakers and attendees.

Virtual events can provide quality content and connections – without the restrictions of space and time! By designing your event to include elements of engagement, you help jump-start that conversation.

The Virtual Event Success Kit provides you with tools to create a blueprint for your event. You’ll discover how to:
• Design an event with robust conversations and memorable experiences
• Provide essential behind-the-scenes support to guide participants through the experience
• Educate speakers, exhibitors & sponsors on how to engage and interact with a virtual audience
• Implement creative ideas to get attendees excited and involved Show less

If you’ve ever been in charge of a booth staff team, you may have discovered that not everyone is cut out for booth duty.

Granted, there may be times when you’re told who will be working the booth and you don’t have any say in the decision. But whenever you do have the opportunity to influence or select who’s going to represent your company on the show floor, here are some guidelines for you.

(Originally published on the Trade Show Insights blog in January 2019)

This practical guide shares how to integrate effective engagement tactics in exhibit booth design, and offers examples of what engagement should be in an exhibit booth: “Information is everywhere. People crave experiences instead, especially in a face-to-face environment.”

Stop wasting money on displays that aren’t effective, or worse yet, could damage your company brand. Inside this guide, you’ll discover how you can:

- Avoid the most common – and not always obvious – mistakes in exhibit design
- Craft a memorable and effective theme
- Speak your audience’s language and give them what they want
- Create a multisensory experience that exceeds expectations and connects with attendees on an emotional level
- Get all design elements… Show more

Stop wasting money on displays that aren’t effective, or worse yet, could damage your company brand. Inside this guide, you’ll discover how you can:

- Avoid the most common – and not always obvious – mistakes in exhibit design
- Craft a memorable and effective theme
- Speak your audience’s language and give them what they want
- Create a multisensory experience that exceeds expectations and connects with attendees on an emotional level
- Get all design elements in place to make your booth a success

Exhibit Design That Works is for any exhibitor seeking better results from their trade show investment – whether you’re a rookie starting from the beginning or a long-time veteran wanting to up your game.

This is the first book in the YES: Your Exhibit Success series, which provides exhibitors with tools to create a client-attracting, buzzworthy booth without breaking the bank. Show less

In 2012, the Center for Exhibition Industry Research (CEIR) issued a report on “How the Exhibit Dollar is Spent,” which stated that of the $24 billion used for U.S. trade show marketing, staff training comes in dead last at a measly 1%! (Another study reports that 31% of exhibitors provide no type of pre-show training at all!)

This free 14-page manifesto explains what exhibitor education is (and isn’t) and why it matters.

From the back cover:

Looking for more results with your exhibits?

These days, everyone's looking to do more with less, and your exhibit program is no exception. Good news! Trade show marketing expert and author, Marlys Arnold, created a series of teleclasses designed for exhibitors of all types and sizes, which is now available in a training kit!

Learn what smart exhibitors know!

Inside the ExhibitorEd Training Kit, you'll learn practical step-by-step tips, expert… Show more

From the back cover:

Looking for more results with your exhibits?

These days, everyone's looking to do more with less, and your exhibit program is no exception. Good news! Trade show marketing expert and author, Marlys Arnold, created a series of teleclasses designed for exhibitors of all types and sizes, which is now available in a training kit!

Learn what smart exhibitors know!

Inside the ExhibitorEd Training Kit, you'll learn practical step-by-step tips, expert insights, and real-world examples -- including ways to get more bang for your exhibiting buck -- to make your next trade show experience your best one yet! This six-CD series and workbook covers an entire exhibit strategy from setting goals to managing leads, and everything in between. At the end of each section, there's an Action Plan to put strategies in motion. There are numerous other checklists and resources, including a copy of the book, Build a Better Trade Show Image, plus a certificate for a consultation with the author. And you won't have any travel expense or time away to take this class!

It doesn't matter if you're headed to your first trade show or your 51st -- there are steps you might be missing that can make you more successful. Don't spend time trying to figure it out by yourself!

Series topics:
- Setting Goals/Researching Shows
- Exhibit Theme & Design
- 'People Power!'
- Creative Promotions
- Lead Management & Follow-Up
- 'Podcasts, Wikis & Blogs ... Oh, My!' Show less

This start-to-finish manual for exhibitors covers how to:
- Research shows and set realistic goals for exhibiting
- Make exhibits stand out with a unique theme or design
- Train staffers so they are able to gather the most qualified leads
- Create a buzz about the company before the show starts
- Unlock potential in the leads gathered
- Expand possibilities by implementing non-traditional techniques
- Use resources listed to help in all stages of the… Show more

This start-to-finish manual for exhibitors covers how to:
- Research shows and set realistic goals for exhibiting
- Make exhibits stand out with a unique theme or design
- Train staffers so they are able to gather the most qualified leads
- Create a buzz about the company before the show starts
- Unlock potential in the leads gathered
- Expand possibilities by implementing non-traditional techniques
- Use resources listed to help in all stages of the exhibiting plan Show less