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Articles by Mary Ann
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The Enduring Power of Broadcast TV, Radio, and Direct Mail
The Enduring Power of Broadcast TV, Radio, and Direct Mail
By Mary Ann Pruitt
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New Ad Opportunities on Prime Video and Beyond
New Ad Opportunities on Prime Video and Beyond
By Mary Ann Pruitt
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The Newest AI Innovations in Media Marketing
The Newest AI Innovations in Media Marketing
By Mary Ann Pruitt
Activity
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We've been expecting the death of third-party cookies for several years now, and while marketers now say they’re less concerned about the cookie…
We've been expecting the death of third-party cookies for several years now, and while marketers now say they’re less concerned about the cookie…
Shared by Mary Ann Pruitt
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Along with the organizing committee itself, advertisers looking to target audiences interested in this year's games are preparing for an…
Along with the organizing committee itself, advertisers looking to target audiences interested in this year's games are preparing for an…
Liked by Mary Ann Pruitt
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Two concepts that often cause confusion for both agencies and brands are markup and margin. Understanding and correctly applying markup and margin is…
Two concepts that often cause confusion for both agencies and brands are markup and margin. Understanding and correctly applying markup and margin is…
Shared by Mary Ann Pruitt
Experience & Education
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Mosaic Media Agency
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Forward to your favorite influencer... in these clips, high profile Instagram creators share their tips on how they make best use of the app to build…
Forward to your favorite influencer... in these clips, high profile Instagram creators share their tips on how they make best use of the app to build…
Liked by Mary Ann Pruitt
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Boys Won! ⚾️❤️ We’re off to Arizona for Regionals. Thank you to all our sponsors, in the last 5 days we were able to raise over $15K! Thank you…
Boys Won! ⚾️❤️ We’re off to Arizona for Regionals. Thank you to all our sponsors, in the last 5 days we were able to raise over $15K! Thank you…
Liked by Mary Ann Pruitt
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Don't waste precious media $ with boring creative! - lean into emotion - be distinctive - track! - test! - READ THE REPORT - Thank you Jon Evans…
Don't waste precious media $ with boring creative! - lean into emotion - be distinctive - track! - test! - READ THE REPORT - Thank you Jon Evans…
Liked by Mary Ann Pruitt
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In one recent brand effort to use generative AI tools in ad creative, Motorola launched a campaign that uses AI to create outfits inspired by the…
In one recent brand effort to use generative AI tools in ad creative, Motorola launched a campaign that uses AI to create outfits inspired by the…
Shared by Mary Ann Pruitt
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New for Business Insider: Gen Z is becoming more financially savvy — and many are doing whatever they can to retire early. Four Gen Z Americans told…
New for Business Insider: Gen Z is becoming more financially savvy — and many are doing whatever they can to retire early. Four Gen Z Americans told…
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I always say that advertising campaigns should take the multi-pronged approach: various tactics to cover various needs. One size fits all isn't…
I always say that advertising campaigns should take the multi-pronged approach: various tactics to cover various needs. One size fits all isn't…
Liked by Mary Ann Pruitt
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As the 2024 election looms, brands must be extra mindful of all areas of their social media operations. An emphasis on strategy, technology…
As the 2024 election looms, brands must be extra mindful of all areas of their social media operations. An emphasis on strategy, technology…
Shared by Mary Ann Pruitt
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Before I was balancing the books, I was patrolling the streets of New York City. Yeah, I used to be a cop. I served with the NYPD for 17 years and…
Before I was balancing the books, I was patrolling the streets of New York City. Yeah, I used to be a cop. I served with the NYPD for 17 years and…
Liked by Mary Ann Pruitt
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Radio can be a full-funnel solution for brands. It provides an average 49% lift in awareness, an average of 40% lift in brand consideration, and…
Radio can be a full-funnel solution for brands. It provides an average 49% lift in awareness, an average of 40% lift in brand consideration, and…
Liked by Mary Ann Pruitt
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