“The age-old friction point between Sales & Marketing is usually the "make-or-break" of most revenue teams and a strong converting lead funnel. Mason is hands-down one of the most brilliant and supportive marketing leaders I've had the opportunity to work with. His ability to strategically analyze conversion metrics, source data & performance, test new sources, run powerful and impactful ad campaigns and SEO strategies is truly remarkable. Our sales team was able to benefit from an abundance of inbound leads due to Mason's ability to plan, forecast, execute, and pivot when needed, while focusing his attention on *qualified* leads and revenue production over vanity metrics, which allowed us to meet and exceed revenue targets month over month. It was truly a joy to work with, and learn from, Mason during my time at Fattmerchant. I would be remiss if I didn't wish for our paths to cross again, and gain an opportunity to work with Mason down the road.”
About
Activity
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The best marketing and the best leads in the world will never be enough to compensate for a bad sales process and disorganized operations.
The best marketing and the best leads in the world will never be enough to compensate for a bad sales process and disorganized operations.
Shared by Mason Dorner
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The best marketing and the best leads in the world will never be enough to compensate for a bad sales process and disorganized operations.
The best marketing and the best leads in the world will never be enough to compensate for a bad sales process and disorganized operations.
Shared by Mason Dorner
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Had a great time chopping it up with Kevin OMalley, one of our favorite factional CMO partners, discussing why Meta is actually a great B2B ads…
Had a great time chopping it up with Kevin OMalley, one of our favorite factional CMO partners, discussing why Meta is actually a great B2B ads…
Shared by Mason Dorner
Experience & Education
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Ascenditt
View Mason’s full experience
See their title, tenure and more.
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Licenses & Certifications
Volunteer Experience
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Muma School of Business, Digital Marketing Advisory Board Member
University of South Florida
- 3 years 11 months
Myself and the other board members assist in the continuous development and updating of the digital marketing curriculum and course offerings, by interfacing with both faculty and students in order to provide the most valuable executive digital marketing certification program available from any major university. This involves sitting in on classes, periodically being a guest speaker, and meeting with teachers and faculty to provide feedback on the courses and material.
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Marketing Commitee Member
Orlando Tech Council
- 1 year 1 month
Economic Empowerment
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Paid Search Manager
REBUILD globally
- 1 year 1 month
Economic Empowerment
I manage paid online advertising campaigns for Rebuild Globally. These campaigns drive traffic to the deuxmains.com e-commerce store. The proceeds from this store fund the various charitable initiatives that the organization is a part of. Efforts are primarily focused on job creation and education in Haiti and victims of human trafficking within the U.S.
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Dog Washer
Canine Companions for Independence
- 2 years
Poverty Alleviation
Canine companions trains and provides guide dogs to disabled people who could not otherwise afford one. The organization relies largely on volunteers to carry out it's daily operations.
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Habitat Re-Store Volunteer
Habitat for Humanity of Northern Virginia
- 1 year
Poverty Alleviation
The Habitat for Humanity Re-Store collects and sells surplus inventory from local hardware and construction businesses in order to fund and supply local Habitat for Humanity construction projects, My volunteering included stocking merchandise, taking inventory, and assisting customers.
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Construction
Camp Bahamas
- 1 year
Children
Camp Bahamas is a charity based on the Island of Eleuthra which provides the ultimate summer camp experience to orphans from all around the Islands of the Bahamas. I assisted in clearing land for sports fields and building cabins over course of multiple years.
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Construction
Only a Servant Ministries
- 1 year
Poverty Alleviation
OSM is a charity that builds homes for poverty stricken families with children who do not have a home in various slums across Mexico. I assisted in the construction of 5 houses over the course of 2 years.
Honors & Awards
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Marketing MVP Award
Market Traders Institute
Recommendations received
1 person has recommended Mason
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