Matt Eckman

Jordan, Minnesota, United States Contact Info
2K followers 500+ connections

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About

Seasoned eCommerce and digital marketing executive with a distinguished record showcasing…

Activity

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Experience & Education

  • Great Northern Equipment Distributing, Inc.

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Volunteer Experience

  • Big Brothers Big Sisters Twin Cities Graphic

    Big

    Big Brothers Big Sisters Twin Cities

    - Present 5 months

    Children

    Youth mentorship for greater Twin Cities community (Scott County).

  • Americana Artisan

    Americana Artisan donating time and talent for local charity events and causes.

    - 5 years 1 month

    Arts and Culture

  • St. John's School, Jordan MN Graphic

    Co-chair Annual Golf Fundraiser

    St. John's School, Jordan MN

    - 2 years 4 months

    Education

Courses

  • Leadership Bootcamp – Northern Tool + Equipment Learning and Development

    -

Projects

  • A/B Test and Target Integrations (Adobe, Optimizely)

    -

  • Accessibility Audit and Remediation (Accessible360)

    -

  • Address Verification Service Integration (Experian)

    -

  • Affiliate Marketing Tag Integration (Conversant)

    -

  • Agile Product Management Model Development (Scrum)

    -

  • Analytics Integration (Adobe)

    -

  • B2B Sales Quotes

    -

  • Branded Rewards Credit Card Launch and Promotion (MasterCard)

    -

  • Buy Online Pickup In Store (BOPIS)

    -

  • Category Taxonomy Refresh and Site Navigation Optimization

    -

  • Commerce Search Integration, Configuration, and Tuning (Endeca)

    -

  • Comparison Shopping Engine (CSE) Integration (Connexity)

    -

  • Compliance (GDPR, CCPA, Prop 65)

    -

  • Content Delivery Network (CDN) Replacement (Cloudflare)

    -

  • Conversion Funnel Optimization (Fulfillment, Payment/Billing, Order Summary, Order Confirmation)

    -

  • Creation of New Design System and UI Component Library (Material UI)

    -

  • Curbside (Contactless) Pickup Service

    -

  • Customer Profile Pricing Strategy

    -

  • Customer-generated Content Platform Upgrade (Bazaarvoice)

    -

  • Data-feed Integrations (Channel Intelligence)

    -

  • Digitized Print Ads (Dirxion)

    -

  • Distributed Order Management (DOM)

    -

  • Ecommerce Replatform/Digital Transformation (HCL Commerce)

    -

  • Email Marketing Testing Platform Integration (Litmus)

    -

  • Email Service Provider (ESP) Integrations (Cheetah Digital and Bluecore)

    -

  • ERP Integrations (Oracle JD Edwards, Microsoft Dynamics 365)

    -

  • Extended Service Protection Plan Upselling Strategy and Execution

    -

  • Front-end Optimization (FEO) Integration (Yottaa)

    -

  • GENESIS Product Marketing Launch

    -

  • Gift Card Payment Processing Integration (SVS)

    -

  • Marketplace Tag Integrations (ChannelAdvisor)

    -

  • Middleware Integration (Informatica)

    -

  • Mobile-web Digital Transformation (Branding Brand)

    -

  • Net 30 Payment Integration (Blue Tarp)

    -

  • NorthStar Proshot Pressure Washer Product Marketing Launch

    -

  • Omni-fulfillment UX/Messaging

    -

  • Order History UX Enhancements

    -

  • Order Tracking Portal (StrategIQ Commerce)

    -

  • Order Verification Service (OVS)

    -

  • Parts Lookup Service Integration (ARI)

    -

  • Parts, Service and Repair Promotion and Awareness

    -

  • Payment Gateway (Chase Paymentech, Adyen)

    -

  • PayPal Integration (Cardinal Commerce)

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  • PCI Compliance/Tokenization (TokenEX)

    -

  • Personalized Ad Network Integration (Criteo)

    -

  • Point of Sale Transformation

    -

  • Product Attribute Enrichment Strategy and Execution

    -

  • Product Content Enrichment Strategy and Execution

    -

  • Product Information Management (PIM) Implementation (Informatica)

    -

  • Search Engine Marketing (SEM) Tag/Pixel Integrations (Google, Bing, Kenshoo, SEMRush)

    -

  • SEO Audit and Tuning (Bruce Clay, Ovative)

    -

  • Session Length UX Enhancements

    -

  • Session Recording/Replay Integration (Lucky Orange)

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  • Social Content Syndication Integration (Pixlee)

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  • Social Marketing Tag Integration (Facebook, YouTube, Instagram, Pinterest, Twitter, Hootsuite)

    -

  • Store Location Experience Enhancements (Google Maps API)

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  • Storefront Template Redesigns (Home, Landing Pages, Category, Search, Product Detail, Cart)

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  • Subscription-based Loyalty Program Rebrand and Launch (Advantage)

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  • Tag Management System Integration (TMS) (Tealium)

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  • Tax Exemption Status UX Enhancements

    -

  • Tax Service Integration (Vertex)

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  • UX Research and Benchmarking (Baymard)

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  • Video Publishing/Hosting/Playback Integration (Brightcove)

    -

  • Voice of Customer (VoC) Framework and Experience Platform Integration (Verint)

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  • Web Chat (LivePerson, Needle, Moxie)

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  • Work Management Process Development (Jira and Confluence by Atlassian)

    -

Honors & Awards

  • Top 3 DIY, Tools, Supplies Online Shop (NorthernTool.com) – 2021 Survey

    Newsweek Magazine

  • 20 Years of Service Award

    Northern Tool + Equipment

  • Best B2C New Site Deployment (Kotulas.com) – 2012 BlueSky Technologies

    IBM

  • Milwaukee Tools Sales Milestone Award

    Milwaukee Tools

  • Multiple Core Value Recognitions by My Peers, Employees, Leadership

    Northern Tool + Equipment

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