Meredith Heller

Fourthmeal... the meal between dinner and breakfast. It's been almost 20 years since we introduced this crazy idea that didn't just elevate the business, but truly became part of the cultural lexicon. The team at FCB Irvine and Taco Bell realized that 'spice up the night' had done great things for the business, but wanted to provoke the fast food industry as only TB could. Strategically, we leaned into the fact that the food did more than just fill you up, but late at night it was more about 'feeding your carnivorous side' (aka the main idea from the brief). Since then, seeing how the business has continued to evolve, creative that pushed deeper into the role Fourthmeal can play in people's nights, and as the CBO said at the time... "TB is really just late night food we eat during the day". Remembering our crew that created this iconic idea... Chris D'Amico, Michelle Purcell, Teddy Brown, Sean Hardwick, Richard Pinnella, Cooper Olson... they've all gone onto great things, but this is one that I always go back to. #Fourthmeal #iconic #brands #creativeideas #business #latenight #FCB #advertising #campaigns #makingithappen #TBT #throwbackthursday #socal #creative #marketing #provoke #strategy #brandstrategy #creativestrategy #fastfood #qsrmarketing #qsr https://lnkd.in/e2xZZf3t

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In the vibrant hub of Los Angeles, Erewhon Market stands as a testament to innovative branding in the modern age. Beyond its shelves of health-conscious products, Erewhon has carved out a niche by seamlessly integrating social media engagement into its brand identity. Erewhon’s approach goes beyond the conventional boundaries of marketing. Rather than relying solely on physical storefronts, Erewhon has embraced digital platforms as an extension of its brand experience. Through captivating visuals and strategic storytelling, Erewhon has cultivated a loyal following online, translating virtual engagement into real-world action. At the heart of Erewhon’s success lies its ability to create immersive experiences that resonate with its audience. From Instagram-worthy photo opportunities to interactive campaigns, Erewhon has mastered the art of turning engagement into customer loyalty. By fostering a sense of community both online and offline, Erewhon has created a brand that transcends traditional marketing norms. For entrepreneurs and marketers, Erewhon serves as a compelling case study in modern branding. It underscores the importance of embracing digital platforms and creating experiences that resonate with today’s consumer. In an era where the line between online and offline is increasingly blurred, Erewhon’s approach offers valuable insights for navigating the ever-evolving landscape of branding and marketing. In conclusion, Erewhon Market LA exemplifies the power of innovative branding in the digital age. By leveraging social media engagement and creating immersive experiences, Erewhon has set a new standard for brand-building in a crowded marketplace. As entrepreneurs and marketers, there’s much we can learn from Erewhon’s approach as we strive to connect with our audience in meaningful ways.

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New Podcast Episode 🎙️🚀 How can you build a successful international brand quickly and on purpose? It's not an art and not a science, but both 💫 International brand development is no easy feat. Few people know that better than Martin Huegli, Chief Commercial Officer at Back Market. I was thrilled to discuss it with him in our Go-to-Germany Podcast! You might know them already - Back Market is one of the first European online marketplaces for thousands of refurbished electronic devices, founded in France in 2014 by Thibaud Hug de Larauze, Vianney Vaute and Quentin Le Brouster. 🇫🇷 🇪🇺 Part of the leadership team since 2020, first as GM Germany, then GM Europe and as CCO today, Martin shares his perspective on the company’s successful market expansion as a guest on “Go-to-Germany Stories”. In addition to outlining the Do’s and Don’ts of international brand development, Martin and I speak about Back Market’s expansion journey so far, as well as their plans for the future. 🚀 For a look behind the scenes of Back Market, find “Go-to-Germany Stories”, the podcast hosted by Wyngs.co - 🇫🇷 + 🇩🇪 🇦🇹🇨🇭 on the streaming platform of your choice. Links in the first comment below. ⤵️ #gotogermany #marketexpansion #internationalexpansion #gotomarket #branddevelopment #internationalmarketing #growth #backmarket

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Complex issue yet should we ask: are we creating (and protecting) the 21st Century Robber Barons (of Technology). Strategically, should we shut down opportunity for smaller scale endeavors? Surely we have enough intelligence to fashion regulations that includes the growth of small business--our building block for growth?

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"As wealthy consumers use their private, personal AI agents to shop, many brands that discount often will become commodified." Insightful take by Milton Pedraza. If luxury marketing is your wheelhouse, Milton's worth a follow. Good article here. #luxury #ai #branding #marketingstrategy #hnw #uhnw

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If you're not continuously shaping your brand's message, you're handing over control to competitors and critics. Your voice must dominate the conversation, ensuring your brand remains authentic and resonates with your audience. Stop being passive and allowing others to hijack your narrative.

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Doom-scrolling LinkedIn? Want to geek out with me about a design tactic? I have something out of the norm for you! Here is an informal behind-the-scenes look at a handy logo grid I recently discovered. Logo grids, themselves, are not new. This one, however, is new to me. It solves the challenge of scaling the wordmark and icon for brand identities that need impact in an omnichannel marketplace without 300 responsive logo variations. https://lnkd.in/g-YeYTBt

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🎨 Color the World with Inclusive Marketing! 🎨 At SOL Social Media, we believe in celebrating all voices. Learn how to create campaigns that reach and resonate with diverse audiences. 💬 Key Strategies for Inclusive Marketing: 🌍 77% of Gen Z consumers say diversity impacts their purchasing decisions, making it crucial to reflect diverse values in marketing strategies. 💡 Using inclusive language can broaden your reach and make all users feel welcome, fostering a sense of inclusiveness and belonging. 📊 Brands that prioritize diversity see a 19% higher innovation revenue, leveraging diverse perspectives for creative and strategic advantage. 🌐 Incorporating diverse representation in visuals and content increases relatability and resonance with diverse audience segments. ❤️ Cultivating an inclusive brand image builds trust and loyalty among diverse consumer groups, enhancing brand reputation and customer retention. Unlock the power of inclusivity with SOL Social Media! 🌟 #DiverseVoices #InclusiveSocialMedia #SOLSocialMedia

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At assetsviluals, we specialize in helping entrepreneurs build and grow their personal brands through expertly crafted high-retention video editing and attention-grabbing thumbnail design. Our mission is to elevate your social media presence, ensuring your content not only stands out but also engages and retains your audience. Why Choose Us? 🎥 High-Retention Video Editing: We create compelling, professional videos that captivate your audience from start to finish. Our editing techniques are designed to maintain viewer interest and boost engagement, driving your brand’s growth. 🎨 Attention-Grabbing Thumbnails: Our custom-designed thumbnails are crafted to catch the eye and encourage clicks, enhancing your content’s visibility and appeal. Client Success Stories: Our clients consistently share their success stories and positive experiences with us through video testimonials. Their words reflect our dedication to quality, creativity, and exceptional service. "Working with Pratham (Founder of assetsvisuals) has been a game-changer for my personal brand. Their video editing and thumbnail design are top-notch, and my engagement rates have never been higher!" - Sikander Join the ranks of successful entrepreneurs who trust us to bring their vision to life. Let us help you make a lasting impression on social media. Connect with us today to elevate your personal brand!

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Two principles your marketing should follow: 1) Audacious generosity + 2) Unreasonable hospitality. Why? Customer experience is what wins you loyalty and trust. Your marketing connects with someone deeply this way. Doing creative things OFFLINE produces results ONLINE: I spoke at Goldenhour a few weeks back w/ Mark Jung. Do you know what I remember most about the event? The EXPERIENCES AudiencePlus curated for us. Lindsey Stirling performing at dinner. Right as the NYC sun began to set. Freaking MAGICAL. The takeaway? Unreasonable hospitality is about creating the best possible experience. When you get that right, the marketing often works itself out because people love talking about amazing experiences. P.S. Definitely read the book "Unreasonable Hospitality" by Will Guidara - it's a masterclass on this topic. -- 👋 Follow James Carbary for more content like this Like my hospitality? ♻️ Repost to share ;)

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Coaches and consultants, I have a few questions for you. 👉 When you think about your current branding, does it spark joy?  👉 Does it reflect your authentic self in a creative and compelling way?  👉 Has it successfully and consistently attracted your dream clients? If you answered no to any of these questions, it’s time for a makeover.  A strong, personalized brand acts like a magnet, attracting your ideal clients effortlessly while setting you apart from the competition.  Yet, crafting such a brand requires more than just a logo and a catchy slogan—it's about understanding your essence, honing your unique value, and delivering a consistent message that resonates with your audience.  Crafting a Magnetic Brand: The Exclusive Brand Identity Guide for Coaches and Consultants shows you exactly how to do that and more. 🙌 Get your FREE copy today:

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I've got a killer industry report AI prompt for you that will bring you up to speed on any industry. You can use it to feel confident speaking up in pitch meetings, interviews, conferences, networking, status reports...etc. I'm sharing the prompt with my subscribers this Thursday in my newsletter. Want to get in on the action? Sign up here: https://lnkd.in/eAM_uBQd "Two mythic characters called Indifference and Anti-Indifference oppose one another. Indifference has a passive, indifferent countenance while Anti-Indifference has the opposite: a passionate, convicted expression."

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Wow. This is Experience Marketing Done Right. Recently AirBnb have been investing in big eye-catching activations including listing exclusive and outlandish properties inspired by culture. First we had Barbie’s Malibu Dreamhome. And now, we’re making way for the floating house from Up. Too often, activations like this can seem like a gimmick. But this is executed perfectly. It is imaginative and ambition, and ties in perfectly to the brand mission and narrative. At KRPT, we like to remind our clients that their consumers want to be entertained. Particularly in a saturated media landscape where the majority of ads are either avoided or ignored, the big and the bold are certain to reclaim their attention. And the earned media from schemes like this is the kind of thing a marketing manager can only dream of. Fair play AirBnb  🤯 #Airbnb #brand #up #marketing #culturalmarketing #activation https://lnkd.in/d652MxT9

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10,000+ views in 2 hours on our organic content. Of course were very excited about this! We call this our content machine method - take from your great and creative long form video -> make, optimize it into a short form structure -> easy, fun, effective. You can also turn it into a graphic post, newsletter, tweet, pin, etc. 🤠 Check out the video here - https://lnkd.in/es5GWXu6 Email FOXFORCE when your brand’s ready to make an impact ⚡️🎥🎬

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