About
Results-Driven Partnerships Leader.…
Articles by Mike
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How to Empower Referral Partners: Motivation Beyond Referral Fees
How to Empower Referral Partners: Motivation Beyond Referral Fees
By Mike Kirby
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Partnering with Hyperscalers as an ISV: Getting Started
Partnering with Hyperscalers as an ISV: Getting Started
By Mike Kirby
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5 Tips for Mastering Through-Channel Marketing Automation Tools
5 Tips for Mastering Through-Channel Marketing Automation Tools
By Mike Kirby
Contributions
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How can you make your channel partner program stand out and attract top talent?
The key to a value proposition in partnerships is not the same as to customers. Partners want to know how they drive more business to themselves and make more money by working with you instead of your competitors. Your value prop to partners shouldn't be all about your product but how you enable them to find and close more business for themselves.
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How can you make your channel partner program stand out and attract top talent?
It's important to understand what your partners value. Many partners are reinventing themselves and shifting their own GTM strategies. You cannot rely on all of your "tried and true" incentives. Understanding what a partner really values can make a huge difference in your programs. It isn't all about margin!
Activity
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Had a blast with my great client and fellow traveler, Rob Spee , in digging through some of the biggest challenges Channel Leaders are facing in…
Had a blast with my great client and fellow traveler, Rob Spee , in digging through some of the biggest challenges Channel Leaders are facing in…
Liked by Mike Kirby
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Multiply: ImpartnerCon '25 is where the industry's leading minds gather to drive the future of ecosystem strategy. Next February, seize the…
Multiply: ImpartnerCon '25 is where the industry's leading minds gather to drive the future of ecosystem strategy. Next February, seize the…
Shared by Mike Kirby
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I'm stoked to share some game-changing digital signage news! Mandoe just launched our new AI Magic Create software, and it's a total game-changer…
I'm stoked to share some game-changing digital signage news! Mandoe just launched our new AI Magic Create software, and it's a total game-changer…
Liked by Mike Kirby
Experience & Education
Licenses & Certifications
Volunteer Experience
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President's Ambassador
Salt Lake Chamber
- 1 year 1 month
The President’s Ambassadors (PA’s) are a group of Utah business and professional people who donate their time and energy to serve as official goodwill ambassadors for the Salt Lake Chamber. The PA’s promote the mission of the Salt Lake Chamber within the business community of Utah. The mission of the Salt Lake Chamber is to Stand as a voice of business, support our members’ success and champion community prosperity. The PA’s officially represent the President of the Salt Lake Chamber and its…
The President’s Ambassadors (PA’s) are a group of Utah business and professional people who donate their time and energy to serve as official goodwill ambassadors for the Salt Lake Chamber. The PA’s promote the mission of the Salt Lake Chamber within the business community of Utah. The mission of the Salt Lake Chamber is to Stand as a voice of business, support our members’ success and champion community prosperity. The PA’s officially represent the President of the Salt Lake Chamber and its membership at Chamber, business and general community events throughout the Salt Lake Valley.
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Board Member, Young Leaders Chair
United Way of Salt Lake
- 4 years 5 months
Children
Guaranteeing legal, fiduciary and fiscal accountability
Ensuring that the organization functions within the law, both the "law of the land" and by its own bylaws and other policies
Exercising care in all dealings of the organization, including overseeing of financial matters, reading of minutes, attending to issues that are of concern to the organization and raising questions whenever there is something that seems unclear or questionable
Providing leadership and using their personal…Guaranteeing legal, fiduciary and fiscal accountability
Ensuring that the organization functions within the law, both the "law of the land" and by its own bylaws and other policies
Exercising care in all dealings of the organization, including overseeing of financial matters, reading of minutes, attending to issues that are of concern to the organization and raising questions whenever there is something that seems unclear or questionable
Providing leadership and using their personal and professional influence to accomplish the goals of United Way of Salt Lake -
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DYLC Trainer - Western Region
Order of the Arrow BSA
- Present 8 years 3 months
Children
I serve on the Developing Youth Leadership Conference training staff for the Western Region of the Order of the Arrow. I train adult leaders how to better understand and interact with the youth leaders they work with.
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Young Leader Donor Network
United Way of Salt Lake
- Present 14 years 3 months
Children
Young Leaders are enthusiastic and dynamic individuals and couples age 40 and under who invest $1,000 or more annually.
Young Leaders provides opportunities for effective advocacy and community service, and encourages networking through social events. This energetic group of 488 young philanthropists is paving the way for the next generation of community leaders to become catalysts for lasting change.
The Membership and Events Committee is responsible to:
•Develop networking and…Young Leaders are enthusiastic and dynamic individuals and couples age 40 and under who invest $1,000 or more annually.
Young Leaders provides opportunities for effective advocacy and community service, and encourages networking through social events. This energetic group of 488 young philanthropists is paving the way for the next generation of community leaders to become catalysts for lasting change.
The Membership and Events Committee is responsible to:
•Develop networking and leadership opportunities for members by planning and executing events and activities including socials and family events
•Secure sponsorships for Young Leaders events
•Recruit potential members
•Engage current members through both individual and group activities
•Retain current members through cultivation events and regular communication
•Coordinate with other sub-committees on their activities to ensure activities have a cultivation component when appropriate
•Hold quarterly Young Leaders 101 meetings and “go on the road” to companies to engage new members
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Member
NSCA
Science and Technology
NSCA is the leading not-for-profit association representing the commercial electronic systems industry. The National Systems Contractors Association is a powerful advocate of all who work within the low-voltage industry, including systems contractors/integrators, product manufacturers, consultants, sales representatives, architects, specifying engineers and other allied professionals.
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Member
Utah Manufacturers Association
On behalf of the nearly 1,000 member companies who are members of the Utah Manufacturers Association, welcome to the UMA Webpage.
UMA has been the "voice of industry" in Utah for 107 years. We welcome your input and solicit your participation in one of Utah's most effective and dynamic trade associations.
Our mission is to enhance the business climate in Utah. UMA is a highly-regarded voice at the Utah Legislature and with regulatory agencies. Our efforts have saved manufacturers…On behalf of the nearly 1,000 member companies who are members of the Utah Manufacturers Association, welcome to the UMA Webpage.
UMA has been the "voice of industry" in Utah for 107 years. We welcome your input and solicit your participation in one of Utah's most effective and dynamic trade associations.
Our mission is to enhance the business climate in Utah. UMA is a highly-regarded voice at the Utah Legislature and with regulatory agencies. Our efforts have saved manufacturers and other businesses millions of dollars and streamlined the governmental processes that regulate industry. Our "service to member" programs are designed to benefit our members and to add value to their businesses and value to UMA membership. -
Government Affairs and TOBY Committees
BOMA Utah
- 3 years 10 months
The Building Owners and Managers Association of Utah (BOMA Utah) was established with the primary purposes of: (i) to provide a united body representing the commercial real estate community in related issues; (ii) to maintain and increase the level of professionalism in the real estate industry; and (iii) to keep its membership in tune with current issues concerning the real estate market; regulatory and legislative affairs, trends in marketing or specific building maintenance needs.
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Member
Salt Lake Chamber
The Salt Lake Chamber is Utah’s largest business association and Utah’s business leader. A statewide chamber of commerce with members in all 29 Utah counties, the Chamber represents 7,700 businesses and approximately 500,000 Utah jobs—nearly half the workforce of our state. With roots that date back to 1887, the Chamber has stood as the voice of business, supporting its members’ success and championing community prosperity for over a century.
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Marketing Committee
PSNI Global Alliance
- 2 years 2 months
Science and Technology
WE ARE AN ALLIANCE OF ELITE TECHNOLOGY INTEGRATORS, MANUFACTURERS, DISTRIBUTORS AND SERVICE PARTNERS AROUND THE WORLD.
The marketing committee serves PSNI to help steer strategic marketing initiatives for the group. -
Section Chief
Order of the Arrow BSA
- 2 years 2 months
Social Services
Led the W5D Section (now Section W2W) for the Order of the Arrow (OA), Boy Scouts of America.
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Foundation Board
Utah Golf Association
- 2 years 10 months
Children
The Utah Golf Foundation is part of the Utah Golf Association and works to help bring golf to children and Veterans.
Courses
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Ditch the Pitch
Steve Yastrow
Languages
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English
Native or bilingual proficiency
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German
Limited working proficiency
Organizations
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InfoComm
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National System Contractor Association
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PSNI
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Recommendations received
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LinkedIn User
6 people have recommended Mike
Join now to viewMore activity by Mike
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📣 The countdown is on for an unforgettable experience at the upcoming Partnership Leaders #Catalyst24 event! Next month the excitement unfolds in…
📣 The countdown is on for an unforgettable experience at the upcoming Partnership Leaders #Catalyst24 event! Next month the excitement unfolds in…
Liked by Mike Kirby
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Thank you to all of our BeyondTrust partners who contributed to our surpassing $400M in ARR! We couldn't do this without your support! #PartnerTrust…
Thank you to all of our BeyondTrust partners who contributed to our surpassing $400M in ARR! We couldn't do this without your support! #PartnerTrust…
Liked by Mike Kirby
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Attention AvePoint Partners! 📢 With surges in data volume due to AI adoption becoming the norm, now is the time to create buzz around storage…
Attention AvePoint Partners! 📢 With surges in data volume due to AI adoption becoming the norm, now is the time to create buzz around storage…
Liked by Mike Kirby
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So excited to see this event bringing energy to our space! Can't wait till 2025!
So excited to see this event bringing energy to our space! Can't wait till 2025!
Liked by Mike Kirby
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This Thursday tune into LinkedIn LIVE to hear real-world examples and best practices that showcase how gamification, when done right, can enhance…
This Thursday tune into LinkedIn LIVE to hear real-world examples and best practices that showcase how gamification, when done right, can enhance…
Liked by Mike Kirby
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It was time for an updated headshot! My friends tell me this one makes me look like an author… I’ll take it as a compliment. Anyhow, hopefully this…
It was time for an updated headshot! My friends tell me this one makes me look like an author… I’ll take it as a compliment. Anyhow, hopefully this…
Liked by Mike Kirby
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What an amazing trip to Vietnam 🇻🇳 visiting with AvePoint R&D colleagues in beautiful Hanoi and Danang! 🌟 I was deeply impressed by our talented…
What an amazing trip to Vietnam 🇻🇳 visiting with AvePoint R&D colleagues in beautiful Hanoi and Danang! 🌟 I was deeply impressed by our talented…
Liked by Mike Kirby
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We are delighted to share that Anthony Graziano and Michelle Biase were recognized by CRN as Inclusive Channel Leaders. Anthony and Michelle are…
We are delighted to share that Anthony Graziano and Michelle Biase were recognized by CRN as Inclusive Channel Leaders. Anthony and Michelle are…
Liked by Mike Kirby
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This Thursday tune into LinkedIn LIVE to hear real-world examples and best practices that showcase how gamification, when done right, can enhance…
This Thursday tune into LinkedIn LIVE to hear real-world examples and best practices that showcase how gamification, when done right, can enhance…
Shared by Mike Kirby
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Following the recent acquisition of Noname Security by Akamai Technologies, I am incredibly proud of all we accomplished at Noname Security with our…
Following the recent acquisition of Noname Security by Akamai Technologies, I am incredibly proud of all we accomplished at Noname Security with our…
Liked by Mike Kirby
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