Michael Lehto

The key to making your direct mail a success is really understanding who your ideal customer is by using Anchor’s profiling and predictive modeling methods. Get started today with a FREE detailed report of your data health with information that ensures deliverability of your marketing to the right audience! https://bit.ly/3RAmrfN If you’d like more information, contact us at (800) 452-2357. #dataquality #customerprofiling #datamodeling #datahygiene #dataenrichment #dataanalysis

3

Elevate your marketing strategy from guesswork to precision. 📈 Understanding the ‘why’ behind performance metrics and key results allows us to stay agile, adapt to changing market dynamics, and surpass our goals. Check out AMA Omaha's featured blog by Sean Conlin, Vice President of Digital Strategy and Product Development of OBI Creative, to learn how to "Make Your Analytics Worthwhile": https://lnkd.in/gMb9bQC6 • • • #AMAOmaha #AmericanMarketingAssociation #MarketingAnalytics #MarketingStrategy #PerformanceMetrics #DataDrivenMarketing #MarketingData

12

2 Comments

Number 4 is a lightbulb moment for me Jon Steiert, patience + thoughtful follow-ups. But it's like being on a double blue tick on your what's app message, not knowing if they've actually digested it and is now a good time to send that follow up message 😆 #overthinker #intent #buyerintent #netline #informa #informatech

6

2 Comments

CDP vendors won't love this post. Because they tend to over-sell too many complicated features. This leads to lengthy implementations, costs, and a bunch of tools you never use. Here's how to get 80% of the functionality w/ a handful of tools. You can add complexity later. At its core, a CDP should do the following: 1. Store customer and event data 2. Unify that data 3. Action that data (audiences and integrations) Here's how I'd start. Store the data. We need it all in one place. 1. Set up a cloud warehouse if you don't already have one, such as BigQuery, Snowflake, etc. You want to own your data, especially your 1P customer data. 2. Set up an ETL tool. There are plenty of no-code options these days. Fivetran, Funnel, Stitch, Portable, etc. 3. Setup batch feeds from your key sources. A few clicks, and you'll have data batched and synced from your sources. - CRM sources: Salesforce, Hubspot - Ecom/OMS sources: Shopify, SFCC, Magento - Email/SMS: Klaviyo, Braze, Attentive - Ad Platforms: Meta, Google, TikTok, LinkedIn - Loyalty - Cust Service P.S. It's okay to use multiple ETL tools. Prioritize the most important data for you. 4. Event data (clickstream) I'd focus on first-party data BEFORE trying to include event data. But it's good to collect even if you don't use it immediately. Enabling the GA4 Clickstream via BigQuery is an easy way to start. 5. Unify the data Again start with first-party data. The goal is to build a comprehensive customer table that automatically updates. Start w/ a scheduled queries in the warehouse to bring together: Customer Id First/Last purchase date Products/categories purchased,  Demographic data LTV and RFM metrics in different tranches (0, 30, 60, 90 days, etc) Some basic scoring Bonus points for assigning segments (Whales, One-time buyers, Lapsed, etc.) Run that query(ies) daily. Can use a little pipeline if necessary (eg. dbt) 6. Activate the data Plug in your audiences to your activation platforms (again, Meta, Klaviyo, Braze, etc.) Some will have direct connections to your database. Others may require the audiences be pushed. There are "Reverse ETL" tools that can help (eg. Census). Also some warehouses can do this directly (eg. Snowflake) Hooray, you have a solid 1P data activation platform. Can be done in a few weeks w/ a smart data person and some YouTube time. Is it a full CDP? No. You're still missing real-time activation, governance/consent, and better stitching capabilities. But you have a really nice setup for 1P data activation. Audiences are unified, updated daily, and pushed back out to the world. This is not throwaway work. The warehouse you built will be your foundation when ready to expand. --- If any of this sounds foreign, leave a comment or schedule a time. What would you add/change about this approach? #cdp #firstpartydata #composable

155

33 Comments

"Email marketers must leverage data and generative AI to propel the industry forward rather than settling for incremental gains" argues RPE Origin CEO Ryan Phelan in this MarTech article. https://bit.ly/3Uscge1 #emailmarketing #emailtips #emailstrategy

6

Is your healthcare website making the right first impression? Discover how MERGE revamped (tag) TriHealth's Sitecore DXP, enhancing usability and brand consistency to create a modern, intuitive digital experience for patients and staff. Learn more: https://okt.to/vnmu1j #digitaltransformation #userexperience #sitecore #trihealth

3

Manually selecting keywords can be a daunting task due to the sheer volume of data involved.This is where AI digital advertising comes into play. Read more 👉 https://lttr.ai/AT8Ux #ppc #paidsearch #googleads #AI #atlantawebdesign #bmcguiredesigns

1

AI isn't just a buzzword in the industry—it's what we're using to deliver the best platform for the best results. Basis AI empowers your team to do the work that matters, faster and smarter, and generate higher ROAS. https://ow.ly/15go50SwXAN

20

1 Comment

Here's how you can plan, streamline, and produce impactful results without panic. 👇 #MarketingTips #RapidResponse #AgileMarketing #AutomationTools https://bit.ly/4aMQwQ0

1

[Exceptional Customer Experiences] Thinking about using #AI and #agile to create an next-level #customerexperience? Consider reading my 5-step guide, published on MarTech to discover how to: 🔸Build a rock-solid data foundation (without the overwhelm) 🔸Break down silos & boost transparency 🔸Leverage AI for deep customer insights 🔸Personalize content with laser focus 🔸Measure results & prove the ROI https://lnkd.in/grpN5gNU

9

1 Comment

As Workforce 4.0 unfolds, integrating technology and generative AI into everyday tasks will become increasingly important. Still, organizations must prioritize human-centric tasks to keep staff members engaged and satisfied. https://hubs.ly/Q02Bk9lF0

9

It's interesting to see how marketing agencies are currently setting the pace for using AI in the workplace. Like many firms, our team has been experimenting with new ways to streamline processes using new technology. For instance, the briefs we prepare for client projects have become nearly automated, and it only takes a few minutes to put them together with the help of AI. How has AI improved your workflow so far? https://lnkd.in/g5CBfXGn #Marketing #AI #MarTech

1

Our CMO, Jason Lyman, recently appeared on the MarTech Podcast with Benjamin Shapiro for two interviews. Listen in as Jason discusses how data is transforming omnichannel marketing and learn about the challenges associated with it. 🚀 Listen below ⬇ #marketingtips #saas #cmo #podcast

29

1 Comment

Here's some more thoughts from a business owner on what they look for in their video production agencies: “I believe choosing the right video production agency boils down to creative storytelling that aligns with the brand identity, a demonstrated understanding of the target audience, and an emphasis on high production quality.” -Pavel Naydenov Head оf Marketing https://businessmap.io Is this something you are deploying in your business?

1