Michele Nieberding 🚀

My 4 tips: 1. Clearly explain the problem - what is happening and WHY? 2. Identify the impact - can be emotional, financial, and or/ a domino effect (if x doesnt happen, we cant do y or z) 3. Most importantly, COME WITH SOLUTIONS! These don't have to be the right answer off the bat, but it shows you're being proactive in thinking through ways to resolve the issue. 4. Seek feedback on that solution--team work for the win. When your boss feels like they can support you in a solution and has taken the time to understand where you're coming from, this helps you build rapport AND find the best way to resolve an issue. It's always better to get feedback BEFORE the issue gets worse!

1. Be CONFIDENT, and track EVERYTHING! In PMM, it can be hard to quantify & measure impact, but cite specific examples based on conversations with stakeholders. Keep a list & share it often (i.e. helped re-engage a prospect, got a BADASS lead) 2. Be PROACTIVE, and share your long-term goals early and often. Want to become a director? Manage a team? Whatever it is, let your boss know so there is clarity in what YOU want--and if/when a position or promotion becomes available, you will be top of mind. 3. Be PREPARED, & ready to negotiate. What are others in the same role/geography making? Know what you want to say when the time comes. 4. Self-advocacy is key,BRAG ABOUT YOURSELF. You can be humble while still being proud to share your wins.

Clarity > everything, so if you are going to be creative, you need to be really clear about how that relates back to your product, and the problem it solves. If you feel like you are getting too creative, it's time to hit the rewind button and refocus on the "why" behind the "wow." Generally speaking, visuals are powerful, but they can't exist in a vacuum. Ensure your creative elements are a bridge that connects the emotional resonance of your message with the practical benefits your product offers. For example (recent example), don't just show a stunning image of a person running on a beach; illustrate how your fitness tracker helps them achieve their running goals and experience the joy of a healthier lifestyle.

3 quick tips from me! 1. Reframe the Game: Creativity ignites emotions, practicality guides results. It's both, not either/or. 2. Know Your Audience: Are they more technical (i.e. developers) or are they open to creativity (i.e. marketers)? Remember, don't sell features, solve problems. Use creative storytelling to show how your product empowers users. 3. Embrace a culture of creative exploration within a framework of clear campaign objectives and measurable outcomes. Establish clear parameters, but don't stifle the brainstorming process. Allow your team to experiment with different creative concepts, visuals, and messaging formats You can also consider funnel stages. You often can be more creative in TOFU. and from this, TEST EVERYTHING.

"Vanity metrics" like traffic, clicks, impressions are often readily available and easy to track. However, they paint an incomplete picture, failing to capture the true impact your campaign has on revenue, brand awareness, or customer acquisition. Instead of falling prey to "quick wins," focus on metrics that align with your overarching business goals (a multi-metric approach). Ask yourself: What are we trying to achieve with this campaign? (Increase brand awareness, drive sales, generate leads?) What specific actions do we want users to take? (Visit a landing page, sign up for a free trial, make a purchase?) What data points directly reflect these desired outcomes? (Website conversions, lead generation, customer acquisition cost (CAC)

CREATIVITY IS KEY. I encourage you to be the "Theme McGee" of your organization. Don't be afraid to make the product you're messaging and marketing fun and interesting, but also "based on a true story"--WHY is this being built? Of course you need to clearly understand the pain points you are solving and the audience you are speaking it, but...people remember stories!