Michelle (HoKyung) Chiu

New Zogby Strategies Poll: Utilizing a wide-ranging list of people and organizations, we asked who represents your values?. Let’s get into the data and the top takeaways which are likely to surprise you.

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Full report now available! Check out Morning Light Strategy's recent release on Brand Trust Among 50+ in the US. This proprietary research unveils some eye-opening insights into the trusted brands of people aged 50+, such as: 1 / Core brand trust factors, including quality, consistency, longevity and familiarity, are not unique to older consumers. 2 / Adults aged 50+ are not a monolithic group; they have a wide range of preferences, interests, lifestyles and brand associations. 3 / There's more to their lives than age; not a single top of mind trusted brand was related to categories traditionally targeted toward older adults, nor were any of the reasons for trusted brands related specifically to age or life stage. Download for free today: https://lnkd.in/g35YDxFD #mrx #marketingresearch #consumerinsights #agingpopulation #olderadults #seniorconsumers #silverconsumers #marketing #advertising #brand #thefutureisold

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Are refills a non-starter in the consumer packaged goods market. @thegrocer reports that Freshways has radically overhauled Milk & More since acquiring the business last November, with a shift towards more mainstream brands and the removal of most products in its much-vaunted refill offering (Source: The Grocer 'Freshways dismantles ‘farm shop on wheels’ in value push' https://lnkd.in/e3iWk2rs). Some of the challenges of refill (albeit looking at the luxury sector) are explored in this article: https://lnkd.in/ehDdG62W

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Even though creativity isn't my strong suit, these tips from Renee Hopkins are something I can actually put into practice. If you work in #innovation, #marketing, or #productdevelopment, consider how these tips might help you in your role.

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Thrilled to see my article featured by ESOMAR Research World! 🌟 In "Discovering Human Truths: Moving Beyond Consumer Insights," I explore the industry's shift towards understanding people as complete human beings, not just consumers. This deeper connection is essential for creating meaningful customer experiences. I invite you to read the article and share your thoughts on how we can further this approach in our work. Let's engage in this important dialogue! #CustomerExperience #HumanTruths #Authenticity #Innovation #MarketResearch #ResearchWorld #ESOMAR

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CEO empathy is crucial to building a successful organization, according to Axios. Private equity firm, KKR, is taking note and studying how psychological traits can contribute to success. This is something I've seen firsthand at my company, thanks to the empathetic leadership of our CEO, Melissa Sauter. It's clear that empathy + great leadership = success. Check out the article from Axios to learn more about the power of empathy in the workplace. #CEOLeadership #Empathy #Success

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Should companies and CEOs take political stances? It depends. Before you take the risk, do the research to understand the impact and how to communicate your stance.

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APRIL 23: Join us for a dynamic roundtable discussion exploring changing consumer behaviors and parenting needs; connecting with Gen Alpha, Gen Z, their parents, unique ways to uncover insights, and diversity and inclusion as a source of innovation. https://lnkd.in/eXyTWDR4

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In this research, leading executives share their best practices and strategies to maximize the returns of their partnerships and to avoid and mitigate pain points. The research white paper draws on the results of 10 interviews with executives representing leading subscription companies across key service markets. Parks Associates consumer research finds entertainment services lead the subscription economy for US internet households: 89% have a streaming video service 32% subscribe to a streaming audio service 20% subscribe to a gaming service 16% have a gym membership "Partnerships are increasingly driving acquisition and retention," said Kristen Hanich, Research Director, Parks Associates. "Partnerships enhance brand awareness and market reach, reduce customer churn, and remove friction from the user sign-up process, in addition to increasing overall customer satisfaction." "In a short period of time, subscription bundling has graduated from just a distribution tactic to a fundamental driver of consumer engagement," said Giles Tongue, VP Marketing, Bango. "Leaders across the subscriptions world recognize the importance of bundling at scale. It goes beyond acquisition, delivering greater consumer satisfaction, increased longevity and more profitable relationships. Bango technology helps many of these leaders capitalize on Super Bundling, building mutually successful partnerships with telcos and other bundling partners". READ MORE https://lnkd.in/dySYasrE #streaming #bundle #business #innovation #bundle

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Consumer escapism trends are on the rise. They take many forms, but all provide shoppers with temporary escapes by creating joy in their personal environment. Stay ahead of shifting consumer behaviors to fuel sales and loyalty. Download the free Circana report here: https://bit.ly/3xpRrZe

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We sat down with Rich Clarke, Phase 5's new VP of Client Solutions to pick his brain on the current and future state of market research. Rich has some strong opinions about the impact of technology such as AI on research, and emphasizes the need for researchers to adopt multiple "listening posts" like attitudinal and behavioral data in the quest for customer centricity. Read the full interview here: https://hubs.li/Q02DB46v0

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We sat down with Rich Clarke, Phase 5's new VP of Client Solutions to pick his brain on the current and future state of market research. Rich has some strong opinions about the impact of technology such as AI on research, and emphasizes the need for researchers to adopt multiple "listening posts" like attitudinal and behavioral data in the quest for customer centricity. Read the full interview here: https://hubs.li/Q02Dz_ky0

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How important is brand articulation and EVP at an early stage? Our amazing team in Boston Christina (Smith) Harris and Shaun Robinson held a virtual workshop last month for Collaborative Fund (founders focused on making their first few hires). Key discussion points: 💜 For early-stage companies, while the brand may still be evolving, establishing your EVP early is crucial. Consider the essence of your team, your mission, and your purpose. 💜 Develop this organically and start sharing it – highlight who you are, what makes your company exciting and the credibility of your founding teams and investors. 💜 Your EVP should guide your hiring decisions, ensuring new hires are culturally and mission-aligned. EVP should be consistently reflected in every stage of hiring, onboarding, and the overall employee journey. Interested in a similar (or custom) workshop for your leaders? Let’s design one together – reach out and we can discuss!

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Q2 is the perfect time to figure out what 2024 trends actually mean to your business.

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#GRWM #Skintok #feelinglost? We help you navigate GenZ’s changing needs in the dynamic world of beauty, and it might not be what you were expecting! Read on to challenge your thinking  #BeautyInsights http://surl.li/uciwmb Worldpanel by Kantar

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Watch Monica Aguilo, Senior Director, Consumer Insights, Strategy, & Social Impact, MANSCAPED, discuss: - Why empathy is crucial in customer journey research - How expanding data – qualitative and quantitative – helps avoid segment bias and gain a comprehensive customer journey view - Why aligning customer journey insights with business impact objectives is the perfect recipe for baking the “gift-that-keeps-on-giving” Watch the full episode here: https://lnkd.in/geA-PU9j #consumerjourney #innovation #personas #P2P #pathtopurchase #CPG #consumerinsights #consumerresearch #categorymanagement #B2C #customerjourneymapping #b2b #cxstrategy #customerexperience #customerjourney #CX #insights #customerinsights #consumerinsights #consumerresearch #consumergoods #retail #marketingresearch #marketresearch #customercentricity #customerloyalty #customerinsight #consumerbehavior #momentsthatmatter #marketing #advertising #crm #airports #aviationindustry

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I'm really passionate about wellness. I love helping others pursue their version of wellness and always explore new ideas, products, services, brands, and organizations that can help. Over the past six months, I've been working with my colleagues at buzzback to apply our holistic research methodologies to explore how wellness impacts people's daily lives. Here's a snippet of the "state of wellness" for US consumers. #wellness #consumerinsights #welltech

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