Miranda W.

🌟 Looking for early career remote work opportunities? 💻🏠 Explore the world of marketing and advertising! Unlike some professions, marketing and advertising roles often lend themselves well to remote work. Check out our article below for some examples of these jobs, shared by hiring experts! 🌐 https://lnkd.in/g5MbvuGD #RemoteWork #MarketingJobs #AdvertisingJobs #EarlyCareerHiring #CollegeRecruiter

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A big news cycle will make for a competitive marketing environment in the latter half of 2024. Check out our guide ‘Beyond the Games & Political Campaigns’ to learn how to win with the creator economy. https://izea.me/3w79zGB

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In today's rapidly evolving digital landscape, #AI has emerged as a powerful tool that can significantly enhance creativity in public relations. And Kite Hill PR is ready to fully embrace its capabilities! Senior Account Director Mackenzie Sikora had the opportunity to sit down with Robert Quigley from The University of Texas at Austin’s Moody College of Communication to talk about the possibilities of AI in the #PR industry and how it can be used as a tool to promote creative thinking, streamline execution, and achieve better outcomes. Here’s a little teaser: “Adoption in AI is moving quickly, and it’s the communications professionals who are getting involved with it now who are going to see the most success in the long term.” Check out the full video below!  

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Really good pieces of advice that would work at any stage of the career path

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Learn the top five essentials needed to create a successful influencer campaign in our latest blog. With social media influencers headlining many brand campaigns and promotions, it's crucial for brands and agencies to adopt influencer relations into their PR plans and strategies to stay ahead in such a competitive marketplace. #InfluencerRelations #PublicRelations #PRStrategies #BrandInfluence #PRInfluencers #PRCampaigns #InfluencerEngagement https://conta.cc/3Vcwrg9

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Check out this new blog from Argyle, highlighting the modern #internship experience firsthand, what new interns should expect, the benefits and rewards of an internship at a #PR agency today, what it takes to thrive and unlocking the keys to success.

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Media coverage isn't a given, even with an amazing brand story. But fear not! Discover the secret to guaranteed attention and increased engagement with your content: paid placement. 💥 #MediaCoverage #BrandStory

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📱✨ Instagram is doubling down on short-form videos! 🚀 CEO Adam Mosseri recently announced that IG is sticking to its roots with Reels, emphasizing quick, engaging content over long-form videos. While TikTok and X are venturing into lengthier formats, Instagram remains focused on helping friends connect and exploring interests through bite-sized clips. Details: https://lnkd.in/dg2E-bJv What are your thoughts on this direction? 🤔 #thesydneytoday #instagram #reels #socialmedia #shortformvideo #digitalcontent #adammosseri

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📢 BIPOC students 📢 It's almost time for our Learning Lab with Woodruff! Join us virtually on May 30th as we take a deep dive into "Career Mapping in Advertising". Did we mention it’s FREE? Sign up today using the link in the comments! 🚀 #TBL #TheBrandLab #LearningLabs #Workshop #Virtual #VirtualWorkshop #Marketing #Advertising #woodruff

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TikTok is a fast-paced social media platform where anyone can become an overnight sensation. However, making mistakes as a newbie can quickly end that dream. Sharing false or misleading information on TikTok is a serious error because the platform actively removes such content. This blog post will guide you through avoiding common rookie mistakes that could derail your success on TikTok. From posting mishaps to marketing errors, we’ve got you covered with tips to keep you on the path to success. The Campus Agency

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Say Goodbye to Manual Research! Hiip Influencer Intelligence Platform offers tailored tools and data insights to elevate your influencer marketing efforts. Click👇 here to start your 7-day trial. https://lnkd.in/gbrPywwc No upfront payment or credit card details are required. #influencermarketing #dataanalytics #livesteamanalytics #ecommerce #SaaS #influencerplatform #influenceranalytics

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Building a Diverse & Inclusive Social Media Team 🌈 1. Set Inclusive Goals: Define diversity objectives from the start. 2. Broaden Your Outreach: Seek talent from various backgrounds and experiences. 3. Review Your Processes: Ensure fair hiring practices and remove biases. 4. Offer Training & Support: Provide resources for diversity education. 5. Create a Safe Environment: Foster open dialogue and respect for all voices. 6. Celebrate Differences: Embrace unique perspectives and contributions. 7. Establish Mentorship Programs: Pair team members for mutual growth. 8 Measure Progress: Regularly assess diversity metrics and adapt strategies. #DiversityandInclusion #SocialMediaTeam #InclusiveHiring #TeamBuilding #LinkedInTips

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📈 The Hispanic community in the U.S. is growing rapidly, with a projected purchasing power of $2.8 trillion by 2025, according to eMarketer. Yet, Hispanic-targeted marketing receives less than 4% of total ad budgets. This gap represents a significant opportunity for brands to embrace cultural authenticity. It is important, however, that this approach is thoughtful and authentic. The Hispanic Marketing Council (HMC) recently launched the "Latino Coating" campaign, which criticizes brands for superficially incorporating Latino elements into marketing initiatives without a true understanding of Latino culture. The campaign challenges us to go beyond superficial marketing and genuinely connect with Hispanic consumers. 🤝 At ShowHeroes, we prioritize real community engagement and cultural relevance both in our advertising strategies and internally with our Better Media Framework. 👉 Learn more https://lnkd.in/eq5Z3jnm #DiversityEquityInclusion #DigitalAdvertising #BetterMedia

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Tracking the right KPIs is crucial for successful influencer marketing campaigns. Check out my latest article for OpenSponsorship to learn how to set clear objectives, monitor progress, and optimize strategies to drive better results! #InfluencerMarketing #KPIs #MarketingStrategy Read more here: https://lnkd.in/eTh5Y-mx

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PR Tip of the Week: Media begets media, full stop. There is nothing quite as discouraging as clients turning down media opportunities because they're "too small" or not focused enough on their company to be worth the time. While it's true that audience size, demographics and subject matter are important indicators of how worthwhile an opportunity may be, there's little to no chance that every interview will be with a top-tier outlet or result in a company profile. Some of our favorite opportunities have allowed clients to weigh in on industry trends and current events as commentary in a larger article. Those few lines, as distanced from promoting their business as they may be, are how small companies make their voices heard among the giants in outlets like CNBC and Business Insider. And once your name and expertise are out there, racking up the media interest becomes that much easier. Heck, we've even had inbound requests, the golden goose of PR, come through after clients were quoted in larger articles. While it's well and good to aim high when it comes to media targets, it's unlikely that any request is truly a waste of time. If anything, it's a great opportunity to fine tune your answers in a low-stakes environment. Better to stumble over your words or draw a blank on a small podcast than a live TV interview, that's for sure. So do us and all the other well-meaning PR agencies out there tearing their hair out a favor and repeat after us: media leads to more media, and often better media. What have you got to lose?

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🎙️ Ace Your Next Press Interview: Key Don’ts for Association Leaders 🎙️ Unlock the secrets to successful media interactions with our latest insights. Discover crucial tips to avoid common pitfalls in press interviews, ensuring you communicate effectively and authentically. From avoiding overly scripted responses to mastering body language, these strategies will help you represent your association with confidence. 👉 Learn how to handle every interview like a pro! Read more here: https://loom.ly/8zuOVBk #PressInterviews #AssociationLeadership #MediaTraining #TheA100

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