Little Rock, Arkansas, United States
Contact Info
471 followers
394 connections
About
Articles by Nicole
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What Google SGE and SEO Updates will mean for your business in 2024
What Google SGE and SEO Updates will mean for your business in 2024
By Nicole Little
Contributions
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How can you avoid getting drawn into social media disputes?
I read about a business recently that invited its followers to use a hashtag to share positive stories about their customer experience. The followers instead used it to bash them pretty tremendously. This went viral in a negative way and could have considerably damaged their brand image, but rather than trying to cover it up or shut it down, the brand engaged by responding to each message with one that essentially expressed laughing it off. It quickly diffused as they considered the feedback to improve their in-store experience, and then moved on. Consider what response you want to elicit from other people before you respond: Do you want to make them feel like they lost to you or like you're someone they can trust.
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What role does social media play in enhancing your brand's equity?
I have a very specific example. I worked with a client who had a reputation of being impoverished and depressing. It was a pretty negative brand image that damaged their sales performance. So I tackled the biggest and most obvious issues first with a visual rebrand and new website. Then I hired a professional photographer to help them capture the brand's feeling in photos. Those high-quality and warm photos are all I used on their social media. I moved them from "look at how bad the state of the world is" captions to empathetic, but hopeful stories that informed and engaged people with resources that work (and occasionally amused). Because of that change, they increased their monthly sales by 230% in just 3 months.
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How can you measure the effectiveness of your social media campaigns using analytics software?
My favorite way to test my social media platform is to compare the same metrics month over month. For example: Accounts Reached > Interactions (Likes, Comments, Shares) > Link Clicks to my website > Website Form Fills > Actual Sales. So for example: If I typically Reach 1,000 Accounts > Get 170 Reactions > With an Outcome of 60 link clicks > 6 Website Form Fills > and 2 New Clients a Month Then I can watch these metrics each month to make sure I'm maintaining that proportion (about 1,000 accounts to 2 sales each month), and look to increase my reach to make more sales or maintain my current sales rate. Then I can watch each type of content to see which performs the best. That's a very most tangible way to measure social media success.
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How do you tailor your message for different social media platforms?
I enjoy this part of my job. I spend time on each platform doom scrolling to see what my audience engages with. It's sort of like "social listening." For me (and likely for many others), I've found that: • Linkedin loves stories with lessons inside about critical thinking, practical industry advice, personal growth, and motivation. (Stories) • Facebook loves celebration, personal stories, and entertaining content. (Photos) • Instagram loves quick entertainment or easy-to-scroll-through visual stories. (Videos + Graphics) • Pinterest loves how-to's and inspiring portfolio work. (Graphics) Curating content for multiple platforms takes time. I would set aside a few hours a week to set your purpose and then craft it for each platform.
Activity
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Like & Share, please!! We're fundraising for our Back-To-School Supplies with a delicious Steak & Egg breakfast at the Butcher Shop in Little Rock…
Like & Share, please!! We're fundraising for our Back-To-School Supplies with a delicious Steak & Egg breakfast at the Butcher Shop in Little Rock…
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My kid dropped out of college to be a bartender. I thought my husband was going to have a heart attack when he heard the news. We were taught to…
My kid dropped out of college to be a bartender. I thought my husband was going to have a heart attack when he heard the news. We were taught to…
Liked by Nicole Little
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How an airplane mechanic became a CEO. Back in 2001, a young US Military Veteran called our office for resume services. He’d just gotten out of…
How an airplane mechanic became a CEO. Back in 2001, a young US Military Veteran called our office for resume services. He’d just gotten out of…
Liked by Nicole Little
Experience
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Youth Home, Inc.
Education
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The University of Central Arkansas
Licenses & Certifications
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Google Analytics
Google analytics
IssuedCredential ID 77304514 -
Volunteer Experience
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Tutor
Conway Juvenile Detention Center
- 9 months
Children
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Sunday School teacher
The Summit Church
- 2 years 3 months
Children
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Running Buddy
Girls on the Run International
- Present 1 year 9 months
Children
I partnered with a sweet 5th grade girl named Evie to run a 5k and encourage/listen to her along the way!
Honors & Awards
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Hermes Creative Platinum Award
Hermes Creative Awards
Hermes Creative Awards is one of the oldest and largest creative competitions in the world.
It takes about eight weeks of judging, eight hours a day, to review all the work that is submitted in each competition. Judges are senior-level, experienced professionals.
The Platinum award is the most prestigious and highest honor in the competition.
This year there were 6500 entries in total.
In the Branded Graphics Suite, only 4 Platinum winners were selected. Mine was…Hermes Creative Awards is one of the oldest and largest creative competitions in the world.
It takes about eight weeks of judging, eight hours a day, to review all the work that is submitted in each competition. Judges are senior-level, experienced professionals.
The Platinum award is the most prestigious and highest honor in the competition.
This year there were 6500 entries in total.
In the Branded Graphics Suite, only 4 Platinum winners were selected. Mine was one of them! I am so honored to have been selected. -
SBIA Finalist
Little Rock Regional Chamber
As Finalist & Interviewee, I was proud to bear witness to this award on behalf of Youth Home. This award served as an awesome opportunity to:
1. Honor our employees for excellent and under-appreciated work
2. Have a professional video filmed & edited of our organization - free of charge
3. Share it with Arkansas Business Magazine and THV11
4. Effectively portray our mission, programs and heart to the community for positive PR, Donation Opportunities, and Improvement of the…As Finalist & Interviewee, I was proud to bear witness to this award on behalf of Youth Home. This award served as an awesome opportunity to:
1. Honor our employees for excellent and under-appreciated work
2. Have a professional video filmed & edited of our organization - free of charge
3. Share it with Arkansas Business Magazine and THV11
4. Effectively portray our mission, programs and heart to the community for positive PR, Donation Opportunities, and Improvement of the Consideration Phase for Potential Patients -
2nd place - THEA Foundation Scholarship
THEA Foundation
Statewide scholarship foundation competition
300+ Applicants -
AYAA 1st place x2, 2nd place x3, honorable mention x2, MCA special recognition
Arkansas Young Artist’s Association
2 time attendee and award winner, my favorite high school experience by far! Set up and competition day was my favorite.
Test Scores
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AP Drawing
Score: 5
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AP Painting
Score: 5
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AP Statistics
Score: 5
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AP Language and Composition
Score: 5
More activity by Nicole
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Urgent. This means critical. As in, I need to fill a job immediately. Not in 3 months or 27 interviews. Educated. This means smart, well read…
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Last but CERTAINLY not least in our Team of the Month recognitions, we have two more lovely BHSA Administrators: 💙 Marsha Mcclung, Outpatient…
Last but CERTAINLY not least in our Team of the Month recognitions, we have two more lovely BHSA Administrators: 💙 Marsha Mcclung, Outpatient…
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University did not prepare me for the job market. So here's how I prepared myself instead: 1. Accepted that a degree doesn't guarantee a job 2…
University did not prepare me for the job market. So here's how I prepared myself instead: 1. Accepted that a degree doesn't guarantee a job 2…
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One piece of advice Kevin Durant has never forgotten: (🎥: National Basketball Association (NBA)
One piece of advice Kevin Durant has never forgotten: (🎥: National Basketball Association (NBA)
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Have you ever felt “stuck” in life? Maybe you feel stuck in a rut, behind in life, or just a little bored? If that’s you, one of the top…
Have you ever felt “stuck” in life? Maybe you feel stuck in a rut, behind in life, or just a little bored? If that’s you, one of the top…
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Nobody knows what they’re doing. Don’t let the internet fool you. A lot of people starting out watch all these people having “success” and think…
Nobody knows what they’re doing. Don’t let the internet fool you. A lot of people starting out watch all these people having “success” and think…
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Check in on your job seeking friends. They are not alright. 70% of employers report they are having trouble filling their open positions. 100%…
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How I went from crying myself to sleep every night to making £10,000,000 profit every month without working more than 30 minutes per day: (you…
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Onfire Design Ltd - Salash Delicatessen Brand Refresh Designed By Onfire Design https://lnkd.in/eQUexWce . Get Featured:…
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🌟 The Power of Team Collaboration 🌟 Before I started working remotely, I wondered, "How do you collaborate with people when you don't see them…
🌟 The Power of Team Collaboration 🌟 Before I started working remotely, I wondered, "How do you collaborate with people when you don't see them…
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Pricing pages are often the highest converting page on your website. And I'm looking for a few data points to prove this clearly in my next…
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Best Resume We Ever Wrote! An Executive Client of ours asked us to do a resume for his son. Dad said his son wanted to get a job at a local…
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