Worcester County, Massachusetts, United States
Contact Info
4K followers
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About
Articles by Paul
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Campaigns, Brexit Vote Show How Social Media is Actually Making Us Stupider
Campaigns, Brexit Vote Show How Social Media is Actually Making Us Stupider
By Paul Gillin
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3 Branded B2B News Services That Get It Right
3 Branded B2B News Services That Get It Right
By Paul Gillin
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Five Often-Overlooked Reasons Senior Executives Should Use Social Media
Five Often-Overlooked Reasons Senior Executives Should Use Social Media
By Paul Gillin
Activity
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Enhancements to chip design, driven by the #AI surge, are expected to generate a heightened influx of electronic waste. Consequently, it is crucial…
Enhancements to chip design, driven by the #AI surge, are expected to generate a heightened influx of electronic waste. Consequently, it is crucial…
Liked by Paul Gillin
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The circular economy concept is gaining momentum globally, with many countries and regions implementing regulations to promote the reuse and…
The circular economy concept is gaining momentum globally, with many countries and regions implementing regulations to promote the reuse and…
Liked by Paul Gillin
Experience & Education
Volunteer Experience
Publications
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Social Marketing to the Business Customer
Wiley & Sons
B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information.
This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization…B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information.
This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next.
Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer!Other authorsSee publication -
Secrets of Social Media Marketing
Quill Driver Books
Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin’s acclaimed and oft-reviewed The New Influencers: A Marketer’s Guide to the New Social Media, this book provides…
Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin’s acclaimed and oft-reviewed The New Influencers: A Marketer’s Guide to the New Social Media, this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.
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The New Influencers
Quill Driver Books
Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity—and credibility—with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with…
Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity—and credibility—with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed.
Projects
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Attack of the Customers
Customers don't suffer in silence anymore. Today they make their gripes public on the branded websites of the very businesses they attack.
Online customer attacks are growing dramatically, and victims no longer have the luxury of time to respond. An attack can go global in a matter of hours.
Attack of the Customers is a book that shows how social media can be used to destroy as well as to build. It provides actionable strategies to prepare for and prevent disaster from striking…Customers don't suffer in silence anymore. Today they make their gripes public on the branded websites of the very businesses they attack.
Online customer attacks are growing dramatically, and victims no longer have the luxury of time to respond. An attack can go global in a matter of hours.
Attack of the Customers is a book that shows how social media can be used to destroy as well as to build. It provides actionable strategies to prepare for and prevent disaster from striking your company. And it shows you how creative engagement can turn critics into raving fans.Other creatorsSee project
Organizations
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Society for New Communications Research
Senior Fellow & Board Member
- Present
More activity by Paul
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Special thanks to Sustainable Tech Partner for hosting Mark Kidd, EVP & GM of Iron Mountain Data Centers and Asset Lifecycle Management, on their…
Special thanks to Sustainable Tech Partner for hosting Mark Kidd, EVP & GM of Iron Mountain Data Centers and Asset Lifecycle Management, on their…
Liked by Paul Gillin
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LeafScore sized up the six best sustainable laptops and offers advice on how to buy sustainable tech. Opting for refurbished laptops prevents the…
LeafScore sized up the six best sustainable laptops and offers advice on how to buy sustainable tech. Opting for refurbished laptops prevents the…
Liked by Paul Gillin
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A great piece on VirtualZ Computing by Paul Gillin completes a nearly 40 year cycle for me. In 1984 when Realia (COBOL compiler company i co-founded…
A great piece on VirtualZ Computing by Paul Gillin completes a nearly 40 year cycle for me. In 1984 when Realia (COBOL compiler company i co-founded…
Liked by Paul Gillin
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It's shameful that this problem persists. The old boys' club of tech continues to do too little to hire and promote women as well as support STEM…
It's shameful that this problem persists. The old boys' club of tech continues to do too little to hire and promote women as well as support STEM…
Shared by Paul Gillin
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There is a crisis in the tech industry today and it has nothing to do with AI, robotic automation, self-driving cars or any other trendy topics that…
There is a crisis in the tech industry today and it has nothing to do with AI, robotic automation, self-driving cars or any other trendy topics that…
Liked by Paul Gillin
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How can I not promote this webinar that features three of my very smart and very good friends, Paul Desmond, Paul Gillin, and Charley Spektor. Good…
How can I not promote this webinar that features three of my very smart and very good friends, Paul Desmond, Paul Gillin, and Charley Spektor. Good…
Liked by Paul Gillin
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Our good pal Jay Baer is on a 25-city speaking tour sponsored by Chase, telling small business owners about the need for speed. We met up at his…
Our good pal Jay Baer is on a 25-city speaking tour sponsored by Chase, telling small business owners about the need for speed. We met up at his…
Liked by Paul Gillin
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This week in our MGMT Boston up & coming operator series we’ve got Amelia Van Camp, Chief of Staff at Mirakl. It makes perfect sense that Amelia…
This week in our MGMT Boston up & coming operator series we’ve got Amelia Van Camp, Chief of Staff at Mirakl. It makes perfect sense that Amelia…
Liked by Paul Gillin
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