Peter Angelopoulos

Five reasons why you shouldn't do TikTok Shop 1. You can't afford sending 300+ units as free samples to creators 2. Your products are $100+ AOV in a category with $50 AOV on TTS 3. You can't afford to do discounts 4. You have a long lead time when products go out of stock 5. You aren't ready to breakeven or lose money in month 1 and 2

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Running Out of Content Ideas that Matter? Discover how "Answer the Public" can turn search insights into compelling email content that engages and converts. What is "Answer the Public"? "Answer the Public" is a powerful tool that aggregates search engine queries, providing a visual map of questions, comparisons, and phrases people are searching for around a specific keyword. This treasure trove of data can be instrumental in understanding your audience's needs and creating targeted email content. Scroll through my 6-step SOP ⬇

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Great visual! Lots of takeaways. A couple of key points: 💡Avoid long tail CTV 💡Buy from better content owners If you’re not sure what you’re buying, DM me.

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Explore the differences between Google Analytics and affiliate platform reporting to optimize your marketing strategy! This issue comes up with nearly every platform: "Why do Google's numbers look different than yours?" Learn more at Partnerize: https://okt.to/GXnNcM

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This is good, Google Analytics 4 is improving paid search attribution, ensuring paid clicks get the credit they deserve over organic ones. This means more accurate data for better ad spend decisions and optimized campaigns. https://lnkd.in/gPPX-94k

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Choosing the right keywords is essential for your brand's visibility and SEO success. Intero Digital's blog post demystifies the process, providing you with strategies to balance branded terms with competitive search phrases. https://lnkd.in/gUDnhRe5

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Curious about how AI fits into SEO in 2024? Jordan Mazza shares his thoughts on the future of the search landscape with Conductor. #SEO #AI

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Does your SEO strategy prioritize keywords over engaging content? It's time to shift your focus! Intero Digital's blog explains why content should drive your SEO efforts, not the other way around. Discover how a content-first approach can lead to more genuine engagement and better SEO  outcomes. https://lnkd.in/geZepBfh

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10 Examples of Native Healthcare Ads and landers. There are 5 DTC and 5 HCP here.

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Shareholders, Management, Sales, and Marketing. It's so interesting to see how these elements interact in real-life scenarios. Southwest Airlines is adopting a "poison pill" strategy to deter an Activist Investor from taking a significant share to influence a profit maximization strategy that could see share value almost double. Ideas from this activist investor? Getting rid of open seating and charging for bags. Brilliant. In an era when brand differentiation is more important than ever, it makes you wonder how effectively charging more for previously differentiating factors would drive sales. Short-term gain? Sure. But how will this affect the business in 10 years? Hopefully, Southwest will solve its operational issues and work on cementing the brand differentiations that are key to its marketing success. Also, I want to keep our 2 free checked bags. #brandmarketing #marketdifferentiation

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While this information can be useful, it's important to remember that clicks themselves often represent a small portion of users who ultimately convert (buy, sign up, etc.). Focusing solely on clicks can miss the bigger picture. Attributing value to impressions (views) is crucial, and using the Conversion API provides deeper insights into how your advertising budget is truly performing. https://lnkd.in/eibdYYrz

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Here’s the first industry-by-industry breakdown of AI Overview presence in Google as of recent weeks. As you can see it varies widely by industry. The study was done with several thousand diverse intent keywords from clients in each of the industries listed.

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The most common reason brands do attribution wrong? Fear. "This is the way we've always done it." "What if you're wrong? It's a big risk." "This is what I'm measured against." "This isn't my direct responsibility." Most of my job is just mitigating risk: • Risk of wasting time • Risk of wasting money • Risk of hurting revenue • Risk of upsetting growth But there are so many brands that I work with that have grown DESPITE their strategies rather than because of them. • They don't focus on incrementality • They throw millions of dollars at advertising • They focus on little things that don't matter • They ignore massive problems that are killing them The brands that I work with that routinely put up 2x, 3x, 5x growth year over year are willing to take calculated risks -- informed by data -- and then heavily invest in something that truly works. One brand went from $14m in revenue to $43m in revenue year over year because they realized that they were sitting on a goldmine of recurring customer value. Their biggest constraint in the business was just getting more customers. But the conversation started with something like "Oh that would require us to spend a lot more on media and increase our CAC. How are you sure we can afford it." The easiest way to mitigate risk in my experience is to test your hypothesis in as controlled of an environment as possible: • Build a TikTok campaign in only a few geos • Try changing the mix for a single promo • Split test your first party audiences • Split test your traffic I'm not asking you to go ALL IN without validating it first. That'd be foolhardy. But I'm also demanding that you pull your head out of the sand and start making some moves. What's that famous quote, "All profit is derived from risk?" If you want to be successful more than just your natural trajectory, you'll have to set fear aside and make some moves. #growth #dtc #ecommerce

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Dive into the magic of successful #LinkBuilding with Greg Walthour, co-CEO of Intero Digital. In this new article, he reveals the golden rule of backlinks that will boost your #SEO and lead gen strategy in record time: https://lnkd.in/gdztJqDf

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Your internal Performance Marketing team has no idea what they're doing. They've been looking at one account for years. I've seen the tactics, tests, and outcomes of thousands of accounts. I see accounts winning with Google's gen AI creatives I see accounts winning with broad match I see accounts winning with PMax If you haven't been able to make Google's new tech work for your business. The problem isn't the tech. It's the implementation. #GoogleAds #SEM #PaidSearch #PPC #PPCchat

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Number 4 is a lightbulb moment for me Jon Steiert, patience + thoughtful follow-ups. But it's like being on a double blue tick on your what's app message, not knowing if they've actually digested it and is now a good time to send that follow up message 😆 #overthinker #intent #buyerintent #netline #informa #informatech

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Have you planned your PPC to incorporate the advertising cycles during this election year? Find out how to combine this event with typical seasonality for your best PPC strategy. #PPC

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There are 4 reasons why anyone will search for your product (or service), and your business will show up on Google: - Commercial intent - Navigational intent  - Informational intent - Transactional Intent Creating content around each of these "intents" is directly proportional to how customers finds you. Want to get paying customers? Focus on the first and last intents.

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