Paul Mandeville

Burlington, Massachusetts, United States Contact Info
2K followers 500+ connections

Join to view profile

About

A seasoned entrepreneur with proven product management, operational leadership, and…

Activity

Join now to see all activity

Experience & Education

  • Vericast

View Paul’s full experience

See their title, tenure and more.

or

By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.

Publications

  • The Daunting Task of Protecting Big Data

    CMSWire.com

    The costs and risks associated with managing this data are ongoing concerns for many organizations.

    In a global study of 350 companies, IBM determined the average cost of a data breach in 2014 was $3.79 million. Beyond the initial cost of breach management and recovery efforts, the increasing cost of lost business due to fears of identity theft and loss of confidence in a brand is expected to grow from $1.33 million to $1.57 million in 2015.

    See publication

  • Cut Your Print Costs: Go Digital

    MediaPost

    Sure, some analysts will argue that direct mail is still the only viable acquisition tool as other channels like email have been less effective for new customer targeting, but there are too many good opportunities to replace a print experience with a more engaging and satisfying digital experience. What was once mailed can now be personalized, packed up as a now-familiar PDF and instantly hosted on a Web page just for you. If you really wanted to print the PDF, you could -- with no waiting, no…

    Sure, some analysts will argue that direct mail is still the only viable acquisition tool as other channels like email have been less effective for new customer targeting, but there are too many good opportunities to replace a print experience with a more engaging and satisfying digital experience. What was once mailed can now be personalized, packed up as a now-familiar PDF and instantly hosted on a Web page just for you. If you really wanted to print the PDF, you could -- with no waiting, no postage, no mailman, no wasted fuel or resources.

    Other authors
    See publication

  • Six Things to Consider When Moving into Social Media

    Direct Marketing News

    Some direct marketers are still skeptical about the social Web phenomenon and its long-term impact on traditional marketing. Despite significant evidence showing positive ROI on a variety of social media programs, habitual direct marketers are reluctant to fully embrace social media, hedging their bets, investing tepidly and limiting their success. Consider these six points when weighing the value of social marketing:

    See publication

  • Blindsided by Change: Four crucial trends traditional marketing technology didn't see coming

    1to1 Media

    Every marketer's goal is to send relevant and engaging content to customers. But consumer buying behavior over the past five years has fundamentally altered, and it is still evolving so quickly that the rules of consumer engagement are forever changed. The biggest difference? Customers are in the driver's seat now, displacing the marketer who has a preconceived, static marketing strategy.

    Traditional campaign management tools were caught off guard by these changes and marketers paid the…

    Every marketer's goal is to send relevant and engaging content to customers. But consumer buying behavior over the past five years has fundamentally altered, and it is still evolving so quickly that the rules of consumer engagement are forever changed. The biggest difference? Customers are in the driver's seat now, displacing the marketer who has a preconceived, static marketing strategy.

    Traditional campaign management tools were caught off guard by these changes and marketers paid the price, getting blindsided by a wave of consumer behaviors that demand a new, more nimble, less calendar-driven approach to marketing.

    Here are four major trends old-guard marketing technology didn't see coming:

    See publication

Patents

  • Graphical System for Database Marketing

    Filed US U.S. Design Patent No. D754686 Issued April 26, 2016

    A radical new design for planning and executing complex customer lifecycle marketing programs. Based on outcome donuts rather than traditional decision trees, this design reduces the clutter of complex workflow diagrams, while simultaneously showing the user more valuable information than can be found in more traditional approaches

    See patent

Honors & Awards

  • American Business Awards - People's Choice Winner - Favorite New Software Product

    The American Business Awards

    About The Stevie Awards
    Stevie Awards are conferred in six programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 10,000 entries each year from organizations in more than 60 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize…

    About The Stevie Awards
    Stevie Awards are conferred in six programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 10,000 entries each year from organizations in more than 60 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.

  • "Best Marketing Automation Platform" MITX What's Next Awards

    www.MITX.org

    Bringing together the top marketers and innovators, the MITX What’s Next Awards are about the most exciting tech, creative, and digital marketing inventions in the region. Check them out at www.mitx.org.

Languages

  • English

    -

More activity by Paul

View Paul’s full profile

  • See who you know in common
  • Get introduced
  • Contact Paul directly
Join to view full profile

People also viewed

Explore collaborative articles

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Explore More

Others named Paul Mandeville in United States

23 others named Paul Mandeville in United States are on LinkedIn

See others named Paul Mandeville

Add new skills with these courses

See all courses