Priya Ahuja

Another insightful session in Bangalore, India with ISG (Information Services Group)'s Distinguished Analyst Stanton Jones and Namratha Dharshan, Chief Business officer highlighting the importance of understanding clients' needs. It's not about the size of your company, but your ability to differentiate by knowing what clients are looking for better than your competitors. #ClientNeeds #Differentiation

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Congratulations Arun C Kumar! Many of us have perspective and even the seeds of a book in us. However, it takes clarity of thought, conviction and perseverance to put that perspective into the published word. In #The Data Deluge, Arun shares his perspective and deconstructs some of the myths around the use of data in marketing & advertising. A thoughtful read on a critical subject that I would definitely recommend.

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As with any innovation, executive leaders must understand the drivers and barriers that come with using generative AI. 2024 is the year of generative AI implementation for many the clients I work with. Love being able to share this research with everyone and hope that it helps your cross-functional teams!   Explore Gartner for IT's proven applications of GenAI to enhance your customer experience. #GartnerIT #CIO #GenerativeAI #CMO #GartnerMKTG

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The translation management systems(TMS) market is witnessing robust growth, with estimates indicating a substantial increase in market size. This growth surge is propelled by globalization, increased digital content, and expanding cross-border business operations. As businesses endeavor to establish a ubiquitous global footprint, there is a soaring demand for efficient translation solutions to surmount language barriers. TMS emerges as a pivotal catalyst, streamlining translation workflows, fostering collaboration, and ensuring linguistic consistency, becoming indispensable for enterprises managing multilingual content. The TMS market's upward trajectory is propelled by the synergy between businesses and advanced technologies like AI and Machine translation, elevating translation accuracy and speed. This expansion mirrors a broader industry trend wherein businesses increasingly recognize the pivotal role of adept language management in achieving and sustaining global success. #AI #machinelearning #translation #globalisation #USA #Europe #APAC Abhinav Dhir Hrishikesh M K Derick Fleming

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We just launched our new blog: "Insightful Perspectives". Our first post is about Earth Day, which is coming soon. But we will be writing about a variety of topics. If you want to check it out click below!

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See Arti Munshi, Senior Manager, Market Research, National University Discuss: - Why aligning stakeholders on a problem statement is key for effective customer journey solutions - How examining customer journeys through changes reveals success and failure factors - What proactive and transparent stakeholder engagement achieves in customer journey analysis - When timely data review and appropriate respondent incentivization are crucial Watch the full episode here: https://lnkd.in/gCrQk6pk #consumerjourney #innovation #personas #P2P #pathtopurchase #CPG #consumerinsights #consumerresearch #categorymanagement #B2C #customerjourneymapping #b2b #cxstrategy #customerexperience #customerjourney #CX #insights #customerinsights #consumerinsights #consumerresearch #consumergoods #retail #marketingresearch #marketresearch #customercentricity #customerloyalty #customerinsight #consumerbehavior #momentsthatmatter #marketing #advertising #crm #airports #aviationindustry

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As Workforce 4.0 unfolds, integrating technology and generative AI into everyday tasks will become increasingly important. Still, organizations must prioritize human-centric tasks to keep staff members engaged and satisfied. https://hubs.ly/Q02Bk9lF0

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Exploring the impact of increased customer interactions on satisfaction levels: Are more interactions leading to lower satisfaction rates? Stay tuned as OnR's Customer Support Experience Survey delves deep into the data to uncover insights that will reshape your understanding of customer service excellence. Follow us for updates on how to dissect the data and find strategies for improvement. #CustomerExperience #DataInsights

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In today's competitive landscape, organizations are redefining customer support objectives to enhance satisfaction. Are multiple support channels leading to better service, or just more confusion? Stay tuned as OnR's Customer Support Experience Survey delves deep into the data to uncover insights that will reshape your understanding of customer service excellence. Follow us for updates on how organizations are evolving to meet rising customer expectations! #CustomerCentric #SupportChannels

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Supercharging Growth through Customer Experience Transformation For more than a decade, the ROI of Customer Experience has been discussed, with very few case studies or quantified examples of the growth and profit opportunity that Customer Journey transformation holds that C-Suites should be evaluating. To read more click here: https://lnkd.in/ghufsu5s #consumerjourney #innovation #personas #P2P #pathtopurchase #CPG #consumerinsights #consumerresearch #categorymanagement #B2C #customerjourneymapping #b2b #cxstrategy #customerexperience #customerjourney #CX #insights #customerinsights #consumerinsights #consumerresearch #consumergoods #retail #marketingresearch #marketresearch #customercentricity #customerloyalty #customerinsight #consumerbehavior #momentsthatmatter #marketing #advertising #crm #airports #aviationindustry

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I recently had the opportunity to share my thoughts on AI and customer experience with ADGULLY Did you know that businesses offering hyper-personalized experiences are seeing over 40% revenue increases? Today’s customers want more than just basic personalization. They're looking for experiences tailored specifically to them. This is where AI comes in, completely transforming the customer experience landscape. In the article "Harnessing AI for Enhanced Personalization in Customer Experience," I discuss how AI is revolutionizing personalization in CX. Some key points included: - How AI uses data to create truly tailored interactions - The game-changing impact of predictive analytics in anticipating customer needs Check out the full article here: https://lnkd.in/gWCPU6mJ As the founder of SURVEYSENSUM, I'm passionate about pushing the boundaries of what's possible in CX. And a big thanks to AdGully for featuring this important topic. #AI #CustomerExperience #Personalization #Marketing #AdGully

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In order to stay ahead in the game, businesses need applications that can effortlessly connect millions of customer data points, create detailed user segments, figure out the best time and channel to engage each user, and even predict future actions to engage them at the perfect moment. As consumer needs change, brands have to adapt. Creating engaging user experiences that truly delight consumers involves three main steps: getting a complete picture of your customer by breaking down data silos, automating real-time user segmentation to save time, and coordinating user experiences across all channels to drive revenue. The first step is to get rid of data silos. This means integrating data from the web, social media, mobile, CRM, point of sale, and call centers. Having a unified view of the customer relationship is crucial for success in the coming years. HGS's Brand-AI, a key part of E>SQUARED, provides real-time insights and actions based on comprehensive customer data. These insights come from social listening, customer profiles, data interactions, and customer service moments, allowing for personalized and authentic one-on-one relationships. This not only improves customer satisfaction and loyalty but also identifies opportunities for engagement across various touchpoints like social media, crisis management, brand health, employee wellness, customer service, product support, marketing engagement, retention, upselling, and more. Once data silos are eliminated, the next step is automating user segmentation. Real-time insights enable the system to handle the complexity of segmenting users based on hundreds of data points, ensuring engagement happens at the right moment in their customer journey. Whether it's a new user, a power user, or a loyal customer, each segment requires a customized approach. Machine learning capabilities are essential for this process, allowing brands to effectively market to users based on their stage in the customer lifecycle. Customer lifecycle management involves understanding that the stages of the customer journey are not always linear. Brands might need to reactivate users before monetizing them or retain users even after successful monetization. The ability to adapt to these different stages is crucial for maintaining engagement and loyalty. To sum it up, E>SQUARED by HGS is the ultimate solution for brands aiming to excel in the new era of relationship-centric marketing. By unifying customer data, automating segmentation, and orchestrating personalized experiences, brands can build deeper, more valuable relationships with their customers, ensuring long-term success in an ever-changing market.

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As budgets tighten, partnerships emerge as a beacon for innovation and growth. In this electrifying episode, I chat with Asher Mathew, co-founder and CEO of Partnership Leaders, to uncover the power of strategic partnerships in B2B marketing. Tune in to discover: • Why partnerships are a key growth lever for B2B organizations • The hidden “planning tax” that derails partnerships – and how to dodge it • The three layers of effective partnerships: production, distribution, and consumption • The rise of the "Chief Partnership Officer" and what it means for your organization • Cutting-edge metrics to prove your partnerships are pulling their weight Asher shares invaluable insights on building high-quality, repeatable partnerships that drive real business results, using their strong partnership with HubSpot as an example. Learn how to leverage co-marketing, navigate relationships with larger partners, and create win-win scenarios that expand your reach and credibility. Whether you're a CMO looking to stretch every marketing dollar or a partnership professional seeking to up your game, this episode is packed with actionable strategies to supercharge your B2B partnerships. Listen via the link in the comments.

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Back in 2009! #flashbackfriday! Jessie Paul, Chief Marketing Officer at Wipro Technologies, recognizes the significance of strategic decision-making in integrating social media into marketing campaigns. In today's digital world, businesses need to evaluate risks and opportunities diligently to succeed. Recent research shows that companies benefiting from social media see a 45% rise in brand awareness and a 22% increase in customer loyalty. Hence, taking a proactive stance on social media marketing is essential to outperform competitors. #SocialMediaMarketing #DigitalStrategy 📊 https://lnkd.in/gGcdwFDf

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B2B marketers are prioritizing data quality and technology to create effective GTM strategies. While audience growth and targeting remain challenges, underutilized channels like content syndication and programmatic advertising offer promising opportunities for B2B marketers seeking to expand their reach and revenue. Read this study to know more: https://lnkd.in/dSeBmJtQ #b2bmarketing #marketing #data #dataquality #programmaticadvertising #advertising #gtmstrategies

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Key messages from #AvayaAnalystSummit - Avaya is roaring back. The financial transformation, strategic transformation are complete - We are becoming the clear leader in enterprise #CX - Trust – we are re-establishing trust in the brand

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Curious about the real-world applications of Gen AI tools in surveys? Check out this insightful article shedding light on key learnings and experiences! #genai https://bit.ly/3WkqLmA

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