Randi Stipes

A recent Wall Street Journal article by Isabella Simonetti (gifted link below) reveals that TV networks are embracing their aging viewership and challenging the notion that younger demographics are the most valuable targets for advertisers. With the median age of viewers now in their 50s and 60s (MTV viewers average 51 years old!) for many networks, executives argue that reaching consumers based on their purchasing habits, rather than age, is the key to effective advertising. Older viewers often have more disposable income, are less sensitive to price increases, and are still making brand decisions. By focusing on the mass-market reach of TV and targeting people likely to buy a product, regardless of age, media buyers are adapting to the changing landscape of television viewership. As media and entertainment professionals, it's crucial to recognize the importance of this demographic shift and adapt our approaches accordingly. What do you think about this? #advertising #consumerhabits #mediastrategies #mediaproduction

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How often do you leverage old-school approaches like direct buying, contextual advertising, and brand lift studies? See why legacy strategies like these are making a comeback as advertisers adapt to signal loss 👇 #DigitalAdvertising #Adtech

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Food for thought - AI WILL impact your brand reputation. "To protect and strengthen brand reputation in an AI world, corporate and brand communications leaders need to start monitoring and influencing AI-powered answer engines and the large language models that underpin them." My colleague Brian Snyder authored this piece discussing AI reputation management and what brands should consider in the new AI era. Give it a read - you won't be disappointed. If you have questions or would like to discuss further, DM me! #AI #technology #brand #reputation

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Useful insights on the generative AI transformation journey

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LinkedIn's venture into Connected TV (CTV) advertising highlights a significant shift in B2B marketing, aiming to intersect personal and professional lives of users. By tapping into streaming platforms such as Roku, Samsung, and NBCUniversal, LinkedIn provides its B2B marketers with an innovative channel to engage with audiences beyond the typical work environment. This expansion underlines the platform's unique approach—utilizing detailed user data to target ads more effectively, based on professional roles and workplace information. Explore how LinkedIn’s new CTV placements can enhance your B2B marketing efforts. Learn more: https://buff.ly/3PSDLfa #marketing #advertising #digitalmarketing #content #cmo

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SMS is one of the dominant channels for communicating in the United States, but marketing via SMS is decidedly unexciting. Think about that. Connected TV, retail media networks... marketers have found opportunity in a number of new channels while SMS continues to grow in usage among consumers That all stands to change if Apple supports RCS in its Fall 2024 iOS update. RCS enables rich messaging experiences that act more like apps, carousel posts to showcase products and more. Chris Wood discusses the potential of RCS if Apple joins Android by supporting the platform and opening the U.S. market to the vast majority of consumers and businesses. #mobilemarketring #rcs #sms #android #iphone #mobilemessaging https://lnkd.in/eMuk23ah

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Jounce Media's newly published State of the Open Internet Report explains the industry’s chronic bidstream congestion issue and how to address it. This latest research highlights the trend toward consolidation we are seeing on the supply side and is a must-read.

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Are you an advertising agency or in the media and entertainment industry? Then you don't want to miss this! Listen to how M365 Copilot has helped Dentsu free up creativity while also increasing efficiency. James Thomas shares how they've sped up adoption and lessons learned from early implementation. #copilot #AI #advertisingagencies #media&entertainment

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It didn't happen this year, but Google's phase-out of 3rd party cookies is inevitable. EMARKETER's Field Guide explores the varied identifiers available to marketers. The white paper examines: - Why marketers will need identifiers - How identity solutions can help - A full breakdown of Universal ID solutions and non-ID options. Hats off to Arielle Feger for the research and analyst Evelyn Mitchell-Wolf for advising. A special thanks to LiveIntent, Inc. for making the guide possible. Get it here ⬇️ https://lnkd.in/e7YJm6vN?

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Content services everywhere are ramping up their offerings as competition shifts models. The “streaming wars” that dominated industry headlines in 2022 have evolved into a new landscape, one where FAST offering and ad-powered services now compete for audience attention using TV models. It will be interesting to see where things go from here. #AdTech #AdPublishing #PFASTTV

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I don't think one-click purchasing (e.g., Amazon), fast fashion and deep-discount apps like Temu/Shein have been DELIBERATELY conditioning us to adopt AI, but I think that's one way it could play out in hundsight. As certain kinds of online shopping become a steadily more throwaway (i.e., less intentful and more compulsive) experience, I think human shoppers won't really have a problem outsourcing the actual act of shopping to an AI agent. Thanks to Lynne d Johnson and Tameka Kee for having me on their pod. We talked about a lot of interesting stuff! Please give it a listen.

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I am deeply passionate about the power of technology to transform the way we live and work, and I continue to be energized and amazed by the potential of generative AI to unlock new possibilities for advertisers and publishers (and consumers as well), and how this technology is already changing the game for businesses of all sizes.   Generative AI is helping drive innovation and growth and is enabling faster and more informed decision-making. Generative AI is creating new opportunities for engagement and personalization. And Generative AI is putting a spotlight on the importance of trust and transparency in this rapidly evolving landscape. There is much to discuss on this topic that is of critical importance to the future of our industry.   And we are making progress every single day! Check out deeper details on our expanded partnership with Axel Springer, our newest Chat Ads API partner Direqt, new consumer behavior insights and the general availability of Copilot in the Microsoft Advertising Platform--a game changer for businesses of all sizes.    #GenerativeAI #MicrosoftAdvertising #AI 

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2024 has seen the continuation of a worrying trend. The news and media industry are in a state of flux.   With current business plans failing to bring sustainability and stability, media and publishers are adapting to changing patterns of distribution. As this article in Fast Company shows, globally recognized brands have been able to orchestrate a shift by growing digital subscriber bases and diversifying their non-news offerings. Still, there’s an uphill battle for smaller publishers.   Yet, all hope is not lost according to some experts who point towards the success of newsletters as just one example of new, evolving business models.   The importance of a healthy media industry cannot be overstated. Whether it’s investigative reports on government policy or coverage of local business, the news ensures organizations, institutions and individuals are more transparent, kept honest, and held to account.   #Media #News #Publishers

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https://lnkd.in/gZbWK9eQ "As we look ahead, the relationship between content, advertising and consumers will continue to evolve. The main challenge for streaming services remains: To ensure ads are not excessive nor intrusive to push away viewers." My belief is that brands will find that as they move away from ads....into entertainment...value creation and consumer centric content...essentially, content #foryou. They will it very profitable for brand and business. Studies show that on TikTok, ads by creators drive 5x more completions (not skipping!), 27x more Likes (no frustrations) and they double conversions - creating positive impact across the funnel. 😉

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I’ll be there! Come join us! #webinar #CivicScience #insights #data #trends #intelligence #marketresearch #mrx #consumerbehavior #advertising #consumerinsights #consumerintelligence

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A new Nielsen report sheds light on the fastest-growing consumer demographic in the U.S. According to Jackie Liu of The Pollack Group, Asian American and Native Hawaiian/Pacific Islander audiences are a diverse powerhouse influencing culture and commerce. The report reinforces that understanding AANHPI communities requires nuanced insights beyond surface-level generalizations through data-backed trends and unique media habits. Jackie shares top takeaways on communicating authentically to diverse Asian audiences. Discover proven strategies for success by exploring the full report at the link below. 👇

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🍪 No surprises here! Google has once again postponed the phasing out of third-party cookies to 2025, extending a period of uncertainty for many in our industry. The delay is a clear signal—it’s time for a serious rethink of our digital advertising methods and adtech strategies. As marketers, we need tools that not only comply with new privacy standards but also enhance our ability to connect meaningfully with audiences. At Prophet, we're facing these challenges head-on. Our predictive intelligence platform doesn't just help brands navigate through these changes—it takes things a step further. By measuring, forecasting, and planning across all marketing channels, we offer a deep understanding of how one channel influences another and enable detailed scenario planning based on potential market shifts and their impacts. Lets chat. 📥 Full Article 👉 https://lnkd.in/gD665TWa 🔗 Ruby Derrick AdNews Australia #DigitalMarketing #MarketingTechnology #Prophet #FutureOfMarketing #CookielessWorld

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Dive into Verizon's Q1 Earnings & 5G Future! 🚀 Wireless growth vs. declining EPS. What's next? Can Verizon turn the tide? Discover the insights & risks of Verizon's 5G gamble. READ MORE 👉 https://lnkd.in/g5MbfNjm $VZ #Verizon #5G #TechInvesting

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Interested in understanding the intricacies of Attention in advertising? Curious about its correlation with clicks, memories, and driving sales? 🤔 Check out this insightful video where the CEO of Lumen Research Ltd delves into their attention model, a framework that we at Teads also heavily leverage. #Advertising #Attention #Marketing #Sales #Teads #LumenResearch

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