Richard Benyon

"Similar But Different, the Unique Challenges of Marketing Procurement" by Richard Benyon explores the key similarities between Marketing Procurement and Procurement – and argues that while there are distinctions in the marketing environment there are tools and techniques that can be successfully applied across both business environments.

"Making the Most of Your Production Spend" also by Richard Benyon furthers the argument that value and not lowest cost should be the goal of successful… Show more

"Similar But Different, the Unique Challenges of Marketing Procurement" by Richard Benyon explores the key similarities between Marketing Procurement and Procurement – and argues that while there are distinctions in the marketing environment there are tools and techniques that can be successfully applied across both business environments.

"Making the Most of Your Production Spend" also by Richard Benyon furthers the argument that value and not lowest cost should be the goal of successful production spend management, and that access to reliable, timely production spend data is necessary to allow reliable analyses. Show less

"Optimizing Agency Teams: A Decade of Change" by Richard Benyon explores the new models for managing multiple agencies to ensure that there is one voice for the client across all consumer touchpoints. The article also touches on the key processes that can assist in the implementation of these new agency models.

"How to Build an Effective Briefing Program" also by Richard Benyon explores the argument that the better the brief, the better the work that will come out of your agency. The… Show more

"Optimizing Agency Teams: A Decade of Change" by Richard Benyon explores the new models for managing multiple agencies to ensure that there is one voice for the client across all consumer touchpoints. The article also touches on the key processes that can assist in the implementation of these new agency models.

"How to Build an Effective Briefing Program" also by Richard Benyon explores the argument that the better the brief, the better the work that will come out of your agency. The article touches on the three key elements for creating a successful briefing program as well as key traits that comprise a quality program. Show less

"3 Important Ways Procurement Can Add Value for their Marketing Stakeholders" by Richard Benyon addresses the rise in importance of marketing agency management (MAM), generally described as a blend of procurement and finance processes that allow an organization to better manage its external marketing investment. This article dives into the three ways MAM can add value to marketing and leverages these strategies.

"3 Strong Foundations" extends this discussion and looks at three important… Show more

"3 Important Ways Procurement Can Add Value for their Marketing Stakeholders" by Richard Benyon addresses the rise in importance of marketing agency management (MAM), generally described as a blend of procurement and finance processes that allow an organization to better manage its external marketing investment. This article dives into the three ways MAM can add value to marketing and leverages these strategies.

"3 Strong Foundations" extends this discussion and looks at three important foundations that need to be put in place: people, processes, and systems, in order to extract maximum value from client-agency relationships. Show less

"ANA Insight Brief: Building an Agency Performance Management Program" by Richard Benyon and Steven Wales overviews why companies should implement an agency performance management program as well as the key elements involved to create a sound program. A successful program should be both efficient, without placing too much a burden on the participants and senior management; and effective, aligned with the goals of the marketing organization and producing measurable data.