Rebekah Bressler

Why is campaign production so difficult and is there a better way for marketing teams to go to market? If you’ve ever wanted to rewrite the GTM playbook, then you can’t miss our keynote tomorrow afternoon at Echelon X. We’ll share our vision for a more agile, strategy-focused marketing team and demo our prototype, which will help brands and agencies slash production costs and time to market by as much as 90%. See you there! #EchelonX #Protaige #Marketing #AI

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You don’t need a crystal ball to understand your customers. 🔮✨ With cookies fading away, it's time to rethink your approach. From flexible data tools to privacy-first strategies, LiveRamp has you covered. Ready to see the future clearly? Read the 5 key insights for addressable marketing success.

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PPC ads offer various benefits, but it's easy to overspend or not spend enough. Check out these tips from Capterra on how to set the right PPC budget for your small business.

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Don't miss out and join our webinar to uncover cutting-edge strategies to amplify engagement and drive conversions! 🌟 Learn great tips and tricks for how you can create content that captivates and converts. Save your seat: https://brnw.ch/21wK0wv

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📺 don't sleep on traditional advertising... to keep your sales funnel constantly flowing, you need customers entering at every step of the funnel. WITH tv/ctv/radio/podcast advertising, customers enter the funnel top to bottom. WITHOUT traditional advertising, you're missing a majority of the funnel... with me? #adagency #advertising #traditionaladvertising #digitaladvertising #videoproduction #graphicdesign #seo #sem #socialmedia #webdesign #radio #tv #billboards #print

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Marketers are freaking out. They can't drive lead conversions. Forget getting people to buy, that seems like a herculean effort. Leads aren't even moving to the next step in the journey, they are entering the "funnel" and failing right back out. It’s time to face the truth: The old tricks just aren’t cutting it anymore. Here are 5 reasons why your strategies might be missing the mark: 1️⃣ Tactics Over Strategy: Chasing shiny objects without a cohesive plan. 2️⃣ Board-Driven Decisions: CMOs relying on gut feelings instead of market research. 3️⃣ Audience Misalignment: Targeting the wrong customers based on flawed equations. 4️⃣ Lack of Storytelling: Generic, uninspired content isn’t engaging anyone. 5️⃣ Business-Centric Focus: Ignoring what the audience really wants. In 2024 and beyond, it’s all about forming genuine human connections. Ready to dive deeper? Read our full blog post to learn how to adapt and thrive in this new marketing landscape https://lnkd.in/esbXWaMM #MarketingTips #LeadGeneration #DigitalMarketing #CustomerEngagement #MarketingStrategy #marketing #demandgen #martech #b2bmarketing #dataanalytics #leadgen #leadership #storytelling #branding

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VSA's ability to rapidly adapt and respond to consistent changes in a lead gen campaign has been critical to our clients' success - find out more in our newest article below: 😎 👉 https://lnkd.in/gDaGiNHG #VSAProspecting Valerie Schlitt #B2BLeadGen #ClientSuccess #InboundCallCenter #LeadGenExperts

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Interesting read by Adobe Marketo about the STP model: Segmentation, Targeting, Positioning. For me, the most challenging step in this model is the first one, segmentation. You can segment by many different criteria, and discovering the smartest ways to segment will also be key to targeting each audience with the message that best resonates with them. Check it out in the first comment:

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You've A/B tested every headline, your data dashboard is overflowing, but qualified leads are a ghost town. Sound familiar? Ditch the one-size-fits-all approach and truly understand your audience! A Buyer Journey Blueprint is what you need. Craft targeted messaging that resonates with your ideal customer's needs at EVERY stage. Imagine: 📍Knowing EXACTLY what content to create for peak engagement. 📍Saying goodbye to crickets in your inbox with a surge of qualified leads. 📍High fives all around with sales for a seamless customer experience. Ready to stop feeling lost and start getting REAL results? ➡️ Click here to learn more: https://lnkd.in/g2cuRm89 #buyerjourneyblueprint #buyerjourney #b2bmarketing

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Addressable geofencing is a super effective tactic to target a hyperlocal audience. Not sure how to build a list? Here are three tactics you can use. https://hubs.li/Q02wWK770

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Acquiring new clients has always been one of the most challenging aspects for agencies. And 2023 was a tough one! That's why Synergist has partnered with Chime Agency to produce the 2024 Agency Marketing Benchmarking Report. Chime analysed 200 agencies to discover why 60% are falling behind and revealed what sets the top agencies apart ➡ https://lnkd.in/eg9tiHm7 #agencygrowth #agencymanagement #agencysuccess

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📚 Book Recommendation: "Marketing Automation Foundation" by Steve Thomas and Brian Thomas 📚 Unlock the power of marketing automation with the "Marketing Automation Foundation." This comprehensive guide offers insights into streamlining your campaigns and formulating a strategic plan for success. Learn how to eliminate manual tasks, optimize workflows, and automate advertising campaigns, lead generation, and customer engagement across various marketing channels. With real-world examples and practical advice, this book is essential for beginners and seasoned marketers alike. Whether you're new to the landscape or a believer in DIY, "Marketing Automation Foundation" is your first step towards mastering the fundamentals of marketing automation. Start your journey today and elevate your marketing efforts to new heights! 🚀💻 #marketingautomation #digitalmarketing #marketingstrategy

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Unlocking Marketing Success with Data Integration and Custom Dashboards Don’t let manual data wrangling slow down your marketing performance. See how a Florida-based niche consumer brand transformed their marketing analytics with Rysun Labs by: • Automating data integration from diverse sources to power data-driven strategies  • Gaining real-time insights on marketing and campaign performance through custom Power BI dashboards  • Freeing up their marketing team from tedious spreadsheets, enabling greater strategic focus Dive into our latest success story to discover the Rysun difference for accelerating your time from data to decision.  👉 Explore the full case study: https://lnkd.in/dqSqt5D7    #MarketingAnalytics #DataIntegration #PowerBI #MarketingDashboard #Rysun #Rysun4Retail #SuccessStory #DataDrivenMarketing

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📢 Announcing Our New Playbook: "10 Tactics to Improve Your Marketing"! This comprehensive guide is crafted to help you enhance your marketing strategies with actionable insights and practical steps. Discover key tactics that will boost your engagement and ROI, from data capture techniques to hyper-personalization and beyond. 📚 Inside the Playbook: - Effective data capture methods - Detailed product analytics - Hyper-personalization strategies - VIP content creation tips And much more! 📘 Ready to take your marketing efforts to the next level? Register now to access the full guide and start seeing impactful results. P.S - These tactics will be updated each quarter, and we will send a notification each time! https://lnkd.in/dWrenZBg #ContentMarketing #MarketingInsights #EngagementStrategy #ROI #MarketingPlaybook

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