“Russ is a brilliant marketing leader, and indexes on action, measurement, and transparency is the communication of his plan to his peers. In an industry that has changes so dramatically in a short period of time, Russ has the adapatability to lead his teams to tackle new and ever-changing objectives with an iterative and experiment-driven approach. In my time working with Russ at Lyft, I saw him lead our marketing program from $100M to over $500M of cost-efficient performance marketing spend, eventually leading to Lyfts public offering. Russ knows when to dial up the urgency for his team and when to take a step back to review the data. I would happily work with Russ again.”
About
Experience & Education
Honors & Awards
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Above & Beyond Award
EA Head of Marketing
Awarded for globalizing EA's E-Commerce Business across 25 countries and 14 languages globally while growing revenue 240% and maintaining ROI objectives.
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