Samantha Levine

Are your influencer marketing investments paying off? Almost half of all brands struggle to measure the effectiveness of their influencer campaigns. Many don’t know which benchmarks they should be hitting to remain competitive with other industry players. Another third faces resource constraints—stemming from plateaued or shrinking budgets—that keep their best influencer marketing ideas grounded. Check out Sprout Social’s 2024 Influencer Marketing Benchmarks Report to get a sense of what’s possible in your industry, and develop a data-driven content strategy that gets leadership on board with your plans.

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Did you know that 74% of Gen Zers view creativity as a key to professional opportunity? This article from Ad Age explores the significance of #creativesampling in #marketing, where the right nod to the past can lead to the next big thing. It's an essential read for innovative marketers who are looking to follow in the footseps of major brand names like Nike and Adobe that continually use this strategy to reach #GenZ and #Millennial audiences with their own campaigns.

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Jounce Media's newly published State of the Open Internet Report explains the industry’s chronic bidstream congestion issue and how to address it. This latest research highlights the trend toward consolidation we are seeing on the supply side and is a must-read.

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Excited to host a panel of experts at Affiliate Summit East (July 29-30, NYC) as we dive deep into uniting Sales and Marketing teams 🚀 We'll be uncovering: ✅ Sales and marketing alignment strategies ✅ Metrics to keep your teams on the same page ✅ Tactics to boost collaboration ✅ Actionable playbook strategies Hope to see you there! #ASE23 #PerformanceMarketing #AffiliateMarketing #ROI

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Need to create 4 Programmatic T's: Transparency,Transformation,Trust,Truth As recently as two ANA conferences and ANAs Bill Duggan's summary of ANA led marketer research on programmatic transparency,Assn National Advertisers, aka ANA, is helping marketers transform programmatic from digital supply to Digital Value...and ANA legal executive, Keri Bruce, is urging marketers to update agency contracts to get agencies to Improve programmatic. The above words are all about getting programmatic to be focused on creating the digital media VALUE chain so mktrs can accelerate business growth. NOTE: All of the above are important ways to Execute ANA Chair Marc Pritchard's 2017 industry request to take the crap out of the digital media supply chain.

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For CPG brands, influencer marketing is anything BUT one-size-fits-all. 👕 And maybe that’s why we keep hearing the same debates from brands about: 🤳 Micro-influencers vs. macro-influencers 💎 Raw content versus perfectly polished posts 💸 Organic vs paid influencer campaigns The reality? Figuring out what’s “best” for your brand requires experimenting. 🔬 That means diversifying your influencer strategy and the types of content you get. But how do you do that? 🤔 We’ve got answers! Join our Head of Revenue Chris Raniere for our live panel (“Diversifying Your Influencer Mix to Drive CPG Sales”) on June 20 at 1 PM EDT. 📅 Alongside industry leaders, Chris will share insights on influencer growth strategies and how CPG brands can build successful partnerships that drive ROI. 📈 Click the link below to save your seatl!👇 https://hubs.la/Q02zKMtM0

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🚀 Exciting news! The Hispanic Market Guide 2024 is here! Every year, it delves into the vibrant and dynamic Hispanic market, and 2024 is no exception. The Hispanic Market Guide 2024 is now available to download, packed with fresh data. Thanks to the Hispanic Marketing Council Free Download here: https://lnkd.in/gM7isxjj #HispanicMarket #2024Guide #MarketingTrends #MarketStrategy #BrandGrowth #Hispanic #Hispanicmarketing

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Curious about how to navigate the ever-changing influencer landscape? Join me tomorrow at Morning Brew's NYC event, "Perfecting Your Influencer IQ" where I'll be speaking with Mae Karwowski, Founder & CEO, Obviously & Kyle Hagge, Chief of Staff, Morning Brew about: 🌟 Consumer Sentiments: Understand the current attitudes and behaviors about influencers. 💡 Maximizing ROI: Strategies to leverage influencer partnerships effectively. 📈 Trends: Discuss the latest trends shaping the influencer landscape and how to stay ahead. It's not too late to register: https://lnkd.in/dwvaDSiZ #InfluencerMarketing #ROI #ConsumerInsights #MarketingTrends #MorningBrew

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There's more than one path to national media coverage, so why not embrace all the options available? I dove into this for the newest Abel Communications blog post. Check it out!

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The Mars Agency's Retail Media Report Card Deep Dive webinar is now available to watch on demand! Tune in to hear insights from Andy Howard, Katy Jordan, and Kayla Corridon on how retail media can be leveraged to drive incremental growth for your brand and what capabilities leading retailers are bringing to the table: https://lnkd.in/gyRbm7rR #retailmedia #webinar #retailmediareportcard

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What are the trends advertisers need to be aware of as we turn into the second half of the year? You can find out in our brand new Advertising Trends Report.

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AI search evolution is happening fast! In the latest podcast from Tendo Communications I talk with Lindy Roux Karla Spormann about the rapid changes we're seeing from AI in SEO and the #organicsearch landscape.

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Explore the world of clean rooms with The Hershey Company! Join this a live webinar with Kyle Shank, Director of Media Tech, Analytics and Ops at Hershey's, and LiveRamp's Tousanna Durgan on May 22 to: ➡ Discover what’s motivating Hershey’s to adopt clean rooms and how they’re making an impact on the company’s success ➡ Explore how clean room technology is transforming everything they do ➡ Gain inside access to Hershey’s early learnings and expert advice, especially for CPG companies and brands looking to navigate the ad tech landscape Ready to uncover the secret to sweet success? 🍫 Save your spot:

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Perhaps you noticed media costs increasing on some key digital platforms leading up the Presidential Debate.... well you are not alone! Check out our summary and POV on what to expect and what you can do as election season continues to heat up. #media #mediaplanning #agency #analytics https://lnkd.in/g83jUYmA

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Gen Z deserves a spot at the table, and Andrew Roth is helping accomplish just that. As CEO of dcdx, a Gen Z-founded, Gen Z research and strategy firm, he amplifies this generation’s voices through custom research and reporting, helping brands connect to one of the largest and most diverse demographic groups. I had a chance to sit down with Andrew on Marketing Moves to discuss what it means to take a #GenZ approach to research and his thoughts on why this generation’s consumer behaviors differ from previous generations. Don’t miss out on this upcoming #MarketingMoves episode where we unpack the complexities of Gen Z marketing and how to better appeal to this audience with your marketing strategy. 🎙️

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Generative AI represents opportunities as much as it does change. I, like many Paid Search marketers, am concerned about how Google is approaching AI but, like any change in technology, it's something that must be adapted to rather than resisted. #AI #Marketing #PaidSearch

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🌈🌟Nielsen research reveals that LGBTQ+ consumers crave authentic and inclusive brand engagements, but 63% feel misrepresented in media. Our findings show 50.5% of LGBTQ+ audiences emphasize the importance of avoiding stereotyping in ads. To truly connect, marketers must be genuine year-round. Check out our latest LGBTQ+ insights! https://bit.ly/45YeSWg

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