Sarah Rosen

VP of Marketing @ Amalgam Rx | B2B Marketing Exec | Healthcare Nerd | GTM Strategist | Ex-Advisory Board, Ex-Notable | Human and Siberian Cat Mom

Washington, District of Columbia, United States Contact Info
1K followers 500+ connections

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About

The intersection of healthcare and marketing is my professional happy place.

I have spent nearly the past 20 years of my career in healthcare, learning more each day about the immense complexities of providers, payers, and life sciences companies. My vast experiences working in tech and services have given me expertise in many corners of the industry, including value-based care, revenue cycle management, nursing, growth strategy, IT, patient experience, and many others.

My other passion? B2B marketing.

I started my career as a researcher at the Advisory Board Company. I could not have asked for a better place to learn healthcare and grow up professionally. After six years in research, I took on leadership roles in customer marketing and delivery, did a stint as chief of staff to the Advisory Board’s COO, and finally landed where I was meant to be: marketing.

As a product marketing leader at Optum, I helped a 1000+ healthcare consulting shop better explain to the market what made them unique. I worked side-by-side with leaders across payer and provider practices to develop thought leadership to generate more pipeline and killer sales pitches to help them close business.

After working for the biggest of the big healthcare companies, I sought out a new experience: marketing at a high-growth start-up. At Notable, I began as the first and only product marketer. At a late-night whiteboard session on my second day, I helped to incept and launch our prior authorization product. After just two months, I began to build what became a seven-person team with a charter that included product, customer, and content marketing.

Almost three years (and lots of growth) later, I embarked on my next challenge. As VP of Marketing at Amalgam Rx, I am building the marketing function from the ground up and ushering us to the next phase of commercial success.

I love to learn new things and understand them in great depth. By asking the right questions, I get to the crux of what actually matters to a customer, why something an engineer built is actually unique, or what a team member is really worried about. There is nothing like those “eureka” moments.

I like to take those learnings and make things grow: both companies and people.

I live with my family in Washington, DC (yes, in DC - not Maryland or Virginia) where I can walk to a hiking trail in 3 minutes or be at the National Gallery of Art in about 20 minutes.

Activity

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Experience

  • Amalgam Rx Graphic

    VP of Marketing

    Amalgam Rx

    - Present 7 months

    I am Amalgam's first marketing leader, building the function from the ground up.

  • Notable

    Notable

    2 years 7 months

    • Notable Graphic

      Head of Product Marketing | Customer Marketing | Content Marketing

      Notable

      - 1 year 4 months

      I led a seven-person team responsible for uncovering, refining, and articulating Notable's platform messaging and positioning. We applied these frameworks to orchestrate a best-in-class customer journey in close partnership with growth marketing and sales.

    • Notable Graphic

      Product Marketing Lead

      Notable

      - 1 year 4 months

  • Optum

    Optum

    3 years 5 months

    • Optum Graphic

      Vice President, Optum Advisory Services Marketing

      Optum

      - 1 year 6 months

      Washington, District Of Columbia

      I led product marketing for Optum Advisory Services (OAS), the consulting arm of Optum, including payer and provider practices.

    • Optum Graphic

      Managing Director, Marketing - Optum Advisory Services

      Optum

      - 2 years

      Washington D.C. Metro Area

      Led product marketing for Optum Advisory Services, the consulting arm of Optum

  • The Advisory Board Company

    The Advisory Board Company

    11 years 10 months

    • The Advisory Board Company Graphic

      Managing Director, Product Marketing

      The Advisory Board Company

      - 1 year

      Washington D.C. Metro Area

      I led a newly formed nine-person product marketing team for the Advisory Board Research and Revenue Cycle Technology/Consulting businesses.

    • The Advisory Board Company Graphic

      Managing Director, Health Care Operations and Chief of Staff

      The Advisory Board Company

      - 1 year 8 months

      Washington, DC

      I served as chief of staff to the Chief Operating Officer (COO) of the Advisory Board’s health care business.

    • The Advisory Board Company Graphic

      Senior Director, Crimson Business Solutions

      The Advisory Board Company

      - 3 years 6 months

      I built a six-person team charged with marketing to current customers of several Crimson products, including physician referral analytics, transitions of care, and patient scheduling.

    • The Advisory Board Company Graphic

      Consultant, Nursing Executive Center and Human Resources Investment Center, Research Division

      The Advisory Board Company

      - 3 years 4 months

      I developed practice research studies for nursing and human resources executives at leading hospitals and health systems.

    • The Advisory Board Company Graphic

      Associate, Senior Associate, Manager, Senior Manager - Original Inquiry

      The Advisory Board Company

      - 2 years 8 months

      I crafted original qualitative research projects on care quality for hospital leaders.

Education

Licenses & Certifications

Publications

  • Strengthening Frontline Investment in Organizational Goals

    The Journal of Nursing Administration

  • Assessing Individual Frontline Critical Thinking

    The Journal of Nursing Administration

Honors & Awards

  • Phi Beta Kappa

    The Phi Beta Kappa Society

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