About
Articles by Scott
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The Innovation Paradox: Why Experience Can Hinder Progress
The Innovation Paradox: Why Experience Can Hinder Progress
By Scott Hess
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College Grads: 12 Simple Steps to Your First (Real) Job
College Grads: 12 Simple Steps to Your First (Real) Job
By Scott Hess
Contributions
Activity
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This September I’ll be taking on a new role focusing on strategic growth and corporate development for WPP more broadly. It’s been a privilege to…
This September I’ll be taking on a new role focusing on strategic growth and corporate development for WPP more broadly. It’s been a privilege to…
Liked by Scott Hess
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🚨BIG NEWS!🚨 I’m SO excited to share that I am joining Kraft Heinz as the Chief Marketing Officer for North America! Kraft Heinz has been on an…
🚨BIG NEWS!🚨 I’m SO excited to share that I am joining Kraft Heinz as the Chief Marketing Officer for North America! Kraft Heinz has been on an…
Liked by Scott Hess
Experience & Education
Volunteer Experience
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Board Member
Around the Coyote
Arts and Culture
Served on board of Bucktown arts organization for one year
Publications
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Entitled? Try Empowered: Why Millennials Work Like They Do
Adweek
What's the matter with "kids" today … at work? Across our great nation, grumpy middle managers, executives and owners alike are wondering who these fresh-faced, impatient and entitled millennials think they are with all their outsized demands.
I'm here to tell you. -
Why Bosses Won't 'Like' Generation Z
BBC
Now that they think they finally understand millennials, some employers and consultants are already trying to size up the next generation of workers. They’re analysing the teenagers and children born since 2000 to predict how they may resemble or differ from millennials.
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Six Tips on Talking to the Post Generation: How the under-14 crowd views media and content
Adweek
In my last Adweek column introducing the Post Generation—my nickname for the under-14 cohort, also variously referred to as Gen Z or Centennials or the Homeland Generation (among other appellations)—I discussed how they're coming of age on the heels of unprecedented cultural and technological shifts.
One of the most profound transformations they're witnessing and also spearheading is the migration to a digital media landscape. In this column, I'll uncover some key insights behind the…In my last Adweek column introducing the Post Generation—my nickname for the under-14 cohort, also variously referred to as Gen Z or Centennials or the Homeland Generation (among other appellations)—I discussed how they're coming of age on the heels of unprecedented cultural and technological shifts.
One of the most profound transformations they're witnessing and also spearheading is the migration to a digital media landscape. In this column, I'll uncover some key insights behind the Post Generation's attitude toward media and content.
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Fireside Chat w/Tech Cocktail Founder Frank Gruber (video)
Tech Cocktail
Had a fun sit-down with Frank, talked Millennials as employees, consumers, etc., plus some teasing of the Post Generation. My part starts at the 41:10 mark...
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The Dirty Truth: Scott Hess (radio interview)
The Big Payoff Radio Show The Big Payoff Radio Show 10.28.14
Had a BLAST talking to the inimitable Suzanne Muchin & Rachel Bellow on their excellent show!
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Who Will Succeed the Millennials? Let's Call Them the Post Generation
Adweek
Wrote a quick byline about the Post Generation for an Adweek issue on Millennials, those pesky guys who precede Post...received retweets and raves, as well as nasty "troll" comments and emailed arguments...all in a day's work...
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Casino marketers need to step up their game with Millennials
Las Vegas Review Journal
Was interviewed right after speaking at the American Gaming Association convention in Vegas. Reporter did a great job recapping my thinking about how casinos and the gaming experience will have to evolve to connect with Millennials...
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Naming the Next Generation (the Post Generation)
Bloomberg, "Market Makers" interview
Five-minute TV interview with hosts of MARKET MAKERS, discussing the Post Generation that follows Millennials...
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When It Comes to March Madness, Consumer Engagement Tips Off Early
Broadcasting & Cable
Results from our recent research on cross-platform media use during March Madness...
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You Want Engaged Fans During March Madness? Start with Selection Sunday
MediaPost
Quoted about research we did around cross-platform media habits during March Madness...
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Young Talent: What to Expect from the Post-Millennial Workforce
Inc.
Interviewed by INC.'s Adam Vaccaro about the generation after Millennials, which I've been calling the Post Generation. Came out great!
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Move over Millennials, here come the 'Posts'
Crain's Chicago Business
Fun article about the Post Generation, quotes me...(and pictures me). My second time on the cover of Crain's, he says, in a non-humble brag...
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Why Millennials Matter
SMG
Kicked off SMG's "Why Millennials Matter," from CES 2014.
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Be the Bulls: A Blueprint for "Challenger" Success
SparkSMG
Among the many buzzwords and buzzphrases in our modern marketing lexicon – big data, geo-fencing, engagement, so-lo-mo – there’s one that actually makes me smile in a good way: “challenger brand.” Admit it, you like it, too. Or at least it bugs you a little less than the others, I’d wager. Why? It’s simple, really...
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Patron to Pest to Partner: Delivering Value in an Age that Demands It
SparkSMG
Tracking the evolution of advertising, and charting a course for its future...all in a few hundred words...
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Winning the Super Bowl...and Beyond
MediaPost
Thinking about Super Bowl spots in a more holistic way...(mildly butchered by the editor, of course)
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Millennials: It's Not Just About the Car
Toyota
Quick story someone wrote after one of my speeches at Toyota...
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Quitting a Hobby
Crain's Chicago Business
Didn't write this one; was featured in a fun piece about when quitting becomes a virtue. Wanted to memorialize it here. (Don't read this to find out how smart or insightful I am; read it for a smile, or for insight into my personality. Or don't read it. Because really, life is short.)
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PRECISION MARKETING: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers
WILEY
Ghosted the last two chapters, "15 Minutes of Privacy" and "The Future of Precision Marketing." First person thanked in the Acknowledgements. Had fun!
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Marketers are looking for new name for next generation
National Public Radio, WBEZ, MORNING SHIFT
Had a great time on Tony Sarabia's MORNING SHIFT, discussing the Post Generation.
Projects
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After GenX, Millennials, what should the next generation be called?
Quoted in USA Today article...
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The Value of Millennials...in 50 seconds.
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Wrote this quick infovideo for my former employer, TRU...
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"Millennials: Who They Are & Why We Hate Them" (TEDxSF)
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What a blast! A TED Talk on the latest misunderstood generation. Great audience who actually laughed at some of my jokes...
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Millenials Crave Simplicity in Technology, SMG Exec Says
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Interviewed outside CES 2013. Some of what I said actually makes sense...
Honors & Awards
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Keynote speaker, Miami University Presidential Career Summit, speech titled "More than Just a Job"
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Invited to present opening keynote to a gathering of roughly 200 Miami University undergrads and faculty, assembled under the guidance of the Career Services and Professional Development (CSPD) group.
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2018 Graduation Speaker, Miami University College of Arts & Science, "A Good Life Is About People"
Miami University, Oxford, OH
Selected as the 2018 Graduation Speaker for Miami University's College of Arts & Science
https://youtu.be/zWtmx01eWBw -
Adweek Media All-Star
Adweek
Meet the 13 Most Admired Media Agency Execs of 2015 -- 30th anniversary class of Adweek's Media All-Stars
http://www.adweek.com/news-gallery/advertising-branding/meet-13-most-admired-media-agency-execs-2015-164653#scott-hess-svp-human-intelligence-spark-8 -
Cannes 2015 "Young Lions" Jury Chair for Media
USA Today/Gannett
The Young Lions competitions offer young creative minds from around the world an opportunity to compete against each other and showcase their talent globally.
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Agency of the Year
Media Magazine
Recognized as top media agency in the U.S., 2014
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Agency Innovator 2013
INTERNATIONALIST MAGAZINE
As Senior Vice President of Human Intelligence at Spark SMG, Scott Hess is used to people smiling at his title. “It’s my job to embody the collective knowledge of all living creatures,” he jokes. “Or something like that.” Joking aside, there are days when Scott almost seems to pull it off.
A newbie to the media agency world, Hess joined Spark by way of TRU, the pioneering youth research firm, where he served as VP of Insights for nearly a decade. While there, Hess earned recognition as…As Senior Vice President of Human Intelligence at Spark SMG, Scott Hess is used to people smiling at his title. “It’s my job to embody the collective knowledge of all living creatures,” he jokes. “Or something like that.” Joking aside, there are days when Scott almost seems to pull it off.
A newbie to the media agency world, Hess joined Spark by way of TRU, the pioneering youth research firm, where he served as VP of Insights for nearly a decade. While there, Hess earned recognition as one of the leading experts on American youth in general, and the Millennial generation in particular, working in service of more than a hundred well-known brands.
A veteran of more than 400 presentations, including a prestigious TED Talk (“Millennials: Who They Are and Why We Hate Them”), Hess has emerged as a signature talent in the research field, one whose unique distillation of cultural and consumer insights have inspired a diverse roster of companies, ranging from ESPN and MTV to Nintendo, American Eagle, and Verizon.
After watching his TED Talk, incoming Spark CEO Chris Boothe knew Scott was the man to lead the rising agency’s newly-created Human Intelligence function, spanning the traditional research and insights role and the evolving discipline of human experience planning. Energized by Boothe’s vision for a next-generation media agency and hungry for a challenge, Hess signed on.
Nearly a year later, it’s clear Boothe’s intuition was spot on. Hess has been a key member of the group that’s delivered a dozen wins for Spark and transformed the agency from a bit player to a leader.
“Scott not only helped me create the Spark brand,” sums up CEO Boothe, “he’s actually done a great job of living it. He’s a sign of what’s to come in the media business.” -
AdAge Project ISAAC 2014, Jury Member
Advertising Age
Selected to serve as a member of the Best Practices jury of the Project ISAAC Awards 2014.
Recommendations received
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This was one of those days that crystallizes why we do what we do. It's one thing to sit in an office and talk and think and plan. But when you…
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𝐖𝐡𝐚𝐭 𝐲𝐨𝐮 𝐩𝐮𝐭 𝐢𝐧𝐭𝐨 𝐢𝐭 𝐢𝐬 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐠𝐞𝐭 𝐨𝐮𝐭 𝐨𝐟 𝐢𝐭: This belief has been my guiding principle, driving me…
𝐖𝐡𝐚𝐭 𝐲𝐨𝐮 𝐩𝐮𝐭 𝐢𝐧𝐭𝐨 𝐢𝐭 𝐢𝐬 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐠𝐞𝐭 𝐨𝐮𝐭 𝐨𝐟 𝐢𝐭: This belief has been my guiding principle, driving me…
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We’re proud to work with a timeless brand like Jeep, which continues to evolve while staying true to its roots. #TheresOnlyOne
We’re proud to work with a timeless brand like Jeep, which continues to evolve while staying true to its roots. #TheresOnlyOne
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I was never drafted to a professional league, but joining Publicis 3 years ago was the next best thing for a marketer. It almost didn’t happen – I…
I was never drafted to a professional league, but joining Publicis 3 years ago was the next best thing for a marketer. It almost didn’t happen – I…
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On Thursday, July 18, Publicis Media’s Carlos Sanchez, VP of Groupe Media & Inclusive Buying Solutions, is joining Chicago Advertising Federation’s…
On Thursday, July 18, Publicis Media’s Carlos Sanchez, VP of Groupe Media & Inclusive Buying Solutions, is joining Chicago Advertising Federation’s…
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Some of my highlights from Essence 2024. iHeartMedia St. Jude Children's Research Hospital - ALSAC Jamal Bryant Podcast Tara DeVeaux Tuwisha Rogers…
Some of my highlights from Essence 2024. iHeartMedia St. Jude Children's Research Hospital - ALSAC Jamal Bryant Podcast Tara DeVeaux Tuwisha Rogers…
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This week I celebrated 25 years of sisterhood and service in Alpha Kappa Alpha Sorority, Incorporated at our biannual Boule. As I reflect on these…
This week I celebrated 25 years of sisterhood and service in Alpha Kappa Alpha Sorority, Incorporated at our biannual Boule. As I reflect on these…
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Awaiting my flight back home to Chicago from this week's amazing, 71st Boule Conference (Dallas, TX) for Alpha Kappa Alpha Sorority, Incorporated and…
Awaiting my flight back home to Chicago from this week's amazing, 71st Boule Conference (Dallas, TX) for Alpha Kappa Alpha Sorority, Incorporated and…
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Congratulations to our Global and US CEO Sarah Kramer on being recognized as a Campaign US 40 over 40 honoree! The 40 over 40 list honors 40 senior…
Congratulations to our Global and US CEO Sarah Kramer on being recognized as a Campaign US 40 over 40 honoree! The 40 over 40 list honors 40 senior…
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We're proud to share that Sarah Kramer, CEO, Spark Foundry, and Ariti Bhansali, EVP, Group Director, Starcom, are honorees on the Campaign US 2024 40…
We're proud to share that Sarah Kramer, CEO, Spark Foundry, and Ariti Bhansali, EVP, Group Director, Starcom, are honorees on the Campaign US 2024 40…
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