Sean Folan

In the spring, we love pouring over your data and identifying award recipients based on the numbers. In the fall, we love reading through your nominations and identifying award recipients based on the stories of the great things YOU have done, or the amazing improvements your colleague has implemented, or the excellent culture your leadership is modeling and growing. Please click the link below and SHARE YOUR STORIES so we can recognize some of the remarkable people who are moving the needle in healthcare!

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Payers focus on a short list of things driving spend and trend. #currants #marketaccess #payers #costeffectiveness https://lnkd.in/ez8Nt47d

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Check out our latest article on empowering caregivers across the patient journey ❤️

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 Free virtual registration with code CHSVIRTUALVIP: https://lnkd.in/g8-fMmd6 Join this virtual session to learn more about the role of connected devices in monitoring, personalized services, patient engagement, and integration with virtual care. 📊

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If you follow my feed, you know that I’ve been talking about MDRG, Inc.'s #HX Index study, which examines how consumers use and evaluate #HealthSystems and #RetailHealth providers for their primary care needs. Since the pandemic, many consumers are open to non-traditional primary care; 50% already use it, and even more plan to seek out Retail Health in the future due to its convenience. 🤸‍♀️ Retail Health wins on Convenience, while Health Systems excel on Quality, according to the study. 🤸‍♂️ However, my recent experience at Ochsner Health was so exceptional that it deserves space here. I had two diagnostic appointments at a facility next to a mall, and from start to finish, the process was seamless. Parking was ample, navigation was easy, and check-in was immediate. I waited only 1.5 minutes for my first appointment, and the technician offered and then arranged for my next appointment to start earlier than scheduled. In and out in under 25 minutes, every staff member was friendly, helpful, and genuinely pleasant. It felt as though I was their only priority! 🤸‍♀️ Based on this experience, I have to believe that Health Systems can match the Convenience of Retail Health, with the added benefits of Quality and a Trusted Relationship. If replicated, I’d have no reason to use Retail Health. For more on how consumers compare Retail Health and Health Systems on Convenience, Quality, and Relationships, check out the study here. https://lnkd.in/gcndRVga..

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CMS' Innovation Center Failures: The Quiet Part Out Loud. Truly thought provoking piece from Chris Pope on why CMS' Innovation Center has not delivered on its promise of improved quality and reduced costs. Like many in our market access ecosystem, I have been actively following these projects with the hope of being at the forefront of a real change in our broken fee-for-service healthcare model. But the truth is, the lack of progress should have been clear from the start. Innovation, for the most part, comes from the private sector and not from centralized controls and misguided mandates. There are too many examples to site here as I am sure we all can think of a few. While I'm no huge fan of Medicare Advantage plans, the reality is that they are providing a mix of benefits that patients are voting for with their wallets. Many Provider colleagues and friends also applaud the new approaches these plans have taken to incentivizing preventative care and appropriate use initiatives. Our US healthcare system is far from perfect. But count me in as one who is glad the private sector is still involved as innovation most often comes from boardrooms and basement start-ups, not the bureaucrats. https://lnkd.in/e_DPNDYe

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Looking for some new reading material? Digging through resources on the National Consortium of Telehealth Resource Centers page led me to this interesting find by the Telehealth Centers of Excellence / MUSC: an overview of digital health journals for those interested in publications around telehealth and other related topics. #digitalhealth #telehealth #medicine #healthIT #virtualcare #rpm

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🏀 Exciting News for Sports Marketing Fans! 🏀. Check out these findings on the NCAA men's basketball top sponsors that not only showcases the power of strategic partnerships in sports marketing but also offers invaluable insights for advertisers aiming to maximize their brand visibility and resonance among passionate b-ball fans. For more insights and trends shaping the advertising landscape, stay tuned! #Fandom #SportsMarketing #NCAA #MarketResearch #BrandRecognition

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Patient marketing is very powerful. It improves health outcomes and can save lives.  This week, experts came together in Boston to discuss best-in-class marketing approaches. By leveraging the latest marketing strategies, some companies are achieving very strong return on their investments. We took away many powerful learning from the conference. Here are some highlights: 🔸 Alison Tapia (Dermavant) and Lauren Sacks (Pfizer) spoke about getting the attention of patients.  While there are many more ways to reach them, more than ever they are bombarded with information. They showed how they are able to cut through the noise. 🔹 Erin Danielsen Echter PhD Echter (Genentech) and Melissa Clark (Novartis) talked about understanding the patient journey so that we can craft communication that connects effectively with them. This involves gathering specific patient insights at every step to make sure the marketing effort is in tune with their needs. 🔸 James Talerico (Heartbeat) offered a provocative presentation on developing marketing that breaks the DTC mold. He demonstrated how novel approaches can shatter the “sea of sameness” and connect in a meaningful way with patients. 🔸 Razi Imam (113) spoke about how AI can be used to identify and speak to specific patient groups. Using big data to identify unmet needs. 🔹 Cozy Morton (Takeda) spoke Hispanics who suffer from mental illness. It is an underserved population. She demonstrated how Takeda is developing programs that can speak directly to their needs. We learned so much from the conference. If you like, we’re glad to share our recap with you. Just ping me. Or you can email me. Alana Darden Powell

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One of the most common mistakes of B2B marketing communications? Meaningless adjectives. I can’t count how many times I’ve received a reviewed draft with words like “cutting edge, innovative, state-or-art, advanced, integrated” and so on inserted before the word “solution.” And it all means nothing. In this blog, Suvoda’s Andrés Escallónón uses a compound adjective with meaning – purpose-built. He’s not just highlighting that Suvoda has built a platform with key elements for running trials like eConsent, IRT, and eCOA. The purpose that comes through is to create an exceptional user experience. And by “user,” he means the sites and the patients, not the person configuring the system. This is a great point that is so often overlooked in the industry. It goes beyond features and benefits (the what it can do) to the impact it can have on improving the overall trial (the why it exists). When companies highlight “patient engagement,” I hear them focusing on their own needs. The purpose here is more important – patient respect. If you have that, engagement will come. And to everyone looking to fill your content with whiz-bang words, reflect on the wisdom of E. B. White. “Write with nouns and verbs, not with adjectives and adverbs. The adjective hasn't been built that can pull a weak or inaccurate noun out of a tight place.” #RTSM #IRT #clinicaltrials #patientengagement #writing #eclinical #eCOA #eConsent #trialtech https://lnkd.in/erSa3ZTN

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Fraud in market research has reached crisis proportions. I was at a conference recently where someone reported 90% of the respondents in a specific study were fraudulent! We at Rare Patient Voice take many measures to minimize fraud. I’d like to say eliminate it, but they said the Titanic was unsinkable. But that’s our goal. One of the most important ways to make sure our patients and caregivers are real is how we recruit them. We go to patient events. In person. Live. Patient conferences, fund-raisers, and walks. We talk with the patients. They get to know who we are, we get to know who they are. No one flies across the country for the National Bleeding Disorders Foundation conference to be a fake in surveys. And it works both ways. They know us so they answer our email requests. And we know they are real. So, your patient and caregiver respondents will be real. That’s why our clients say Rare Patient Voice is the Gold Standard in patient recruiting. #raredisease

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What's the #reputation score for your organization and/or brands, and those of your competitors? Always know your current, up-to-date reputation score by subscribing to REPUTATION ON-DEMAND - Pollara Strategic Insights' monthly reputation tracking #dashboard. Just $9,000 for 12 months of tracking! Every month, we'll survey N=1,500 Canadians and upload fresh updates to the #awareness levels and #impression ratings for up to 3 brands/organizations to your dedicated, always-on, and interactive dashboard, allowing you to view the results by demographic, geographic, key audience segments. See our prospectus for more details: https://lnkd.in/gZGJ9TCP. Contact me if you have any questions or want to discuss how to make #RepOD work for you. #mrx #impressions #familiarity #segmentation #tracking #insights #research #marketresearch #publicaffairs #publicopinion #targetaudience #strategicinsights #profile #CONTACT Craig Worden, CAIP

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My original headline was "Why you can't market to Gen X." That my pessimism was reframed to the much more optimistic "challenge to be overcome," suggests to me that AdAge's editors are either boomers or millennials. :-) Also, that this is behind a paywall seems exactly appropriate. But on the off-chance you have an AdAge subscription: https://lnkd.in/eJrd27F3

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Let me share four powerful, single-word concepts that can radically improve your communication and power of persuasion as a leader. This guide, ideal for new executives and seasoned C-suite members alike, will help you craft messages that captivate and inspire, ensuring your visions and ideas resonate with your audience. By enhancing your leadership communication, you’ll move from simply sharing information to driving meaningful action and change.

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I'm so pleased to share my The Harris Poll colleague Christina (Scardino) Lojek's important work exploring maternal health in the United States. In fact, this is the second year she has explored these topics and the results show that we could - and should - be doing much more to make pregnancy and childbirth better for all. The report explores 8 main themes including safety of giving birth in the U.S., access to care, maternity leave, health issues during the pregnancy journey, patient education/standards of practice, care ratings, fourth trimester care, and improving the patient experience. Here are the highlights: 🤰 Americans are poorly informed about giving birth, especially when it comes to risks and complications 🤰 Information and resources on pertinent topics related to the biggest job of pregnancy by far, labor and delivery, are inadequate, likely leaving many expecting mothers unprepared for birth and contributing to negative outcomes and experiences 🤰 Postpartum care and education are grossly lacking, and is compounded by lack of attention to mothers after delivery 🤰 Young women (18-34) and women who faced challenges accessing care are discernibly more likely to report negative experiences during their pregnancy journey Read more in the HealthDay News story or contact Christina to learn more. Link to the full report is in the comments. #maternalhealth #pregnancy #childbirth

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Valuable insight from a member of our Qual team, Brennan Held speaking to his experience in using AI tools. Interesting takeaways for those aiming to leverage AI for analysis. Check it out!

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🚀 At Healogix, we synthesize complex elements to deliver market research that is not only current but also future-ready. Join us as we continue to explore the possibilities within healthcare market research. Connect with Healogix to discover how our evolved strategies can bring clarity to your decision-making process. #pharmamarketresearch #healogix

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Watch Seth Schachter, Associate Director of Market Research, Guardant Health Discuss: - Why early stakeholder buy-in is essential for actionable customer journey insights - How clear communication of priorities and roles influences action in devising strategy - What defines your target objective: focusing on a specific pain point or the entire journey - When distilling data for executives enhances decision-making in customer journey strategies Watch the full episode here: https://lnkd.in/gwFSFBbJ #consumerjourney #innovation #personas #P2P #pathtopurchase #CPG #consumerinsights #consumerresearch #categorymanagement #B2C #customerjourneymapping #b2b #cxstrategy #customerexperience #customerjourney #CX #insights #customerinsights #consumerinsights #consumerresearch #consumergoods #retail #marketingresearch #marketresearch #customercentricity #customerloyalty #customerinsight #consumerbehavior #momentsthatmatter #marketing #advertising #crm #airports #aviationindustry

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read what Sumit Nagpal is thinking - he joined us this week at CONNECTIONS to share more about the evolution of #healthcare and new solutions / and the incredible challenges that exist in this market #insurance #Health #care #innovation

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