Siena Esposito

Some big news from CPM!

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The potential benefits of getting it right are enormous – not just for the industry, but for your business too. According to recent reports, the multibillion-dollar opportunity that comes with enhanced storytelling is just too good to ignore. While progress may not be easy, the prize for success will only grow over time. So, let's seize this opportunity to create real impact and drive the industry forward!

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State x Betterment "Make Your Money Hustle" is another successful partnership with Betterment! This one has all the things from design and animation to CG and, of course, some fun. A big shout out to our team for jamming and our client partners at Betterment for trusting us with another fun project. #teamSTATE #Betterment #Design #Animation #CG #3D #CharacterAnimation #Typography #TaxSeason

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If you need to turn passive viewers into active participants, video is the right solution for you. It’s heartfelt, honest, and engaging—and it’s what will get your social fundraising campaigns closer to hitting your goals. #fundraising #video #strategy https://lnkd.in/euq3JyNc

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What are your filmmaking weak spots? And more importantly, how do you address them? That's the topic of discussion in the newest installment of my educational video series on YouTube - check it out!

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🚀 Our CEO, Analisa Goodin, breaks down the latest in creative tech in a new article for LBBonline - Little Black Book. 🤖 As the Generative AI Copyright Act comes into play, Analisa sheds light on the essential balance between AI innovation and human creativity. 👉 Discover her visionary take on shaping a sustainable creative future! #CreativityAndTech #FutureOfAdvertising #CatchAndRelease

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We're excited to announce that applications are now open for our "Non-Profit Narrative Project"! This new innovative initiative, launched at BW Productions, aims to empower non-profit organizations by providing free, professional-grade photo and video services. The Non-Profit Narrative Project is driven by our passionate team of creative professionals and dedicated interns. Our talented interns, under the expert guidance of our full-time staff, will work closely with the selected non-profits to capture their narratives through stunning photography and impactful videography. We estimate the value to be between $5,000 - $10,000. We believe that every story deserves to be told, and every cause deserves a powerful voice. By providing non-profits with access to our creative expertise, we aim to amplify their voices, raise awareness about their causes, and ultimately, make a positive impact on the communities they serve. If you're a non-profit organization interested in participating in this transformative project, we invite you to apply today. Share your mission, your impact, and the real-life stories behind your work, and let us help you create captivating visual narratives that resonate with audiences and further your cause. At the heart of this initiative is our belief that storytelling has the power to inspire, educate, and drive change. We understand that for many non-profits, resources are often limited, and investing in professional visual content can be a challenge. That's why we're offering our services entirely free of charge, ensuring that financial constraints don't hinder the ability to share powerful stories that matter. Don't miss this incredible opportunity to elevate your organization's voice and impact. Apply by June 30th to be part of our first Non-Profit Narrative Project round, and together, we'll embark on a journey of "Telling Stories that Matter." Stay tuned for updates and behind-the-scenes glimpses as we bring this exciting project to life. For more information, please visit our website or reach out to our team.

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The world now has an abundance of tools to help us cut corners. What previously required mindful discussion, skill, time, and attention can now be created instantly with the click of a button for a fraction of the cost. When corners are cut and these "easy-button" works are published for public consumption with little human oversight, we put society, public knowledge, and potentially our history at risk. We stand at a dangerous precipice. We need regulations on a system-wide basis and a clear understanding of disclosure requirements. There need to be rules and penalties when AI use is not disclosed properly. In the same way the food industry is regulated to tell you exactly what is in what you are buying, there should be consistent labels and language across all products. Our knowledge should be treated with the same amount of care as our health. Short of all these tools going away, this is the only way to protect the public. #ai #artificialintelligence #genai #regulation #disclosures #netflix #responsibleai

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DVA is not associated with this job opportunity. Supervising Producer https://lnkd.in/gEqUCvQp US - Remote What you'll do: Work closely with the show’s editor and host to develop and structure a new show – thinking creatively about how to break out of traditional formats to serve new audiences Supervise and mentor a producer Pitch, produce, and cut episodes Create and manage production calendars, workflow and various projects Collaborate with engineering and fact checking teams to check, mix, and finalize episodes Collaborate with partners in marketing, audience development, and more to ensure the show is reaching the biggest audience possible Conceive and plan ambitious multi-episode series Work with the editor and host to create and execute a plan for the growth of the show’s ambition and impact Ensure show meet Vox’s high journalistic and creative standards Suggest interviews/excerpts to be featured on vox.com... #innovation #management #digitalmarketing #technology #creativity #futurism #startups #marketing #socialmedia #socialnetworking #motivation #personaldevelopment #jobinterviews #sustainability #personalbranding #education #productivity #travel #sales #socialentrepreneurship #fundraising #law #strategy #culture #fashion #business #networking #hiring #health #inspiration

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HUMAN INTEREST REEL Every story is a testament to the shared experiences that unite us. At Maverick, we believe in crafting narratives that resonate. From the ordinary to the extraordinary, we’re passionate about creating and marketing human interest stories that touch hearts and foster connections. Ft. work from directors: Jeffrey Morgan Nathan Levine-Heaney Stacey Nash Rebecca Hamm Jacob Sillman Paulina Lagudi Ulrich Brian Hall Cooper Spaulding Brian Morgan Antonio Aleixo #MaverickMakesAds #MaverickProductions #CommercialProductionCompany #AdIndustry #BrandStorytelling #BrandCollaborations #CreativeStorytelling #BrandNarratives #VisualNarratives #FilmMaking #FilmProductions #Commercials #CommercialReels #Reels #HumanInterest #Emotion #Connection

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There is A LOT going on! First, we are headed to Chicago today for Omeda's #OX7 conference. If you'll be there, reach out and make sure we connect! Also this week, there has has been a lot of news around AI and Google that is sure to impact the publishing industry. To kick start the week, we came across this WaPo article (see all referenced items below) on Google SGE, and then stumbled upon it again yesterday in one of our favorite newsletters (AMO, which if you do not already subscribe, we highly recommend it and can do so below), and then between the OpenAI announcement on Chapt GPT4o, Google’s announcement about SGE yesterday, and, well, you get the point… As we see all this news rolling out, we are seeing our annual report on the state of the industry begin to take shape as expected. From SGE and social media algorithms killing referral traffic to struggles on the subscription front, we break down in layman’s terms and at the highest level what to expect in media & publishing in 2024 (and a bit beyond into 2025) , especially for the news vertical, in our State of the Industry Report. Typically exclusive for our clients, we have recently decided to unlock the download for everyone — high tides raise all boats, and us content creators are in this together! You can get your copy by visiting www.pubcoco.com or clicking here and following the prompts to download: https://lnkd.in/ezX6QgF8). Enjoy! https://lnkd.in/gn6ZBjVw https://lnkd.in/ey4rFc3S https://lnkd.in/gm-eFHU4 https://lnkd.in/gBNPbfza

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Happy Friday, my LinkedIn familia! Is Hollywood really going white-collar? 🤔 A new study from Otis College of Art and Design wants you to believe so. It’s clear that the landscape of film and TV jobs is shifting dramatically. Today, I want to talk to you about something that’s often overlooked but incredibly crucial – the importance of building and maintaining relationships in this industry. No matter how technical our jobs become, the human element remains key. In my latest video, I explore how we can adapt to these changes without losing the essence of what makes us great at what we do. I also share seven practical tips to help you navigate this new terrain and ensure you’re always ready for what’s next. Curious to find out what these tips are and how you can apply them? Check out the full video below and let’s discuss how we can all thrive in Hollywood’s evolving 'White Collar' job market. #hollywood #postproductionsound #careerdevelopment #networking #whitecollarhollywood #careeradvice #masteringpostproductionsound https://lnkd.in/gzeCCYEa

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Struggling to quantify, or qualify, your outsourced marketing partner's value-add? You're not alone. "Value creation—or lack thereof—is the most common theme [we hear from] clients who have let an agency go," Simpatico Studios CEO & Co-Founder Jill Whiskeyman, MS, FCIM told Forbes Agency Council. 📖 Read on @ Forbes: 18 Common Complaints New Clients Have About Past Agency Partners https://lnkd.in/eZQPR_mu 📩 Start creating value today with Simpatico Studios: https://lnkd.in/eR4ChwNR ___ #SimpaticoStudios #AdAgency #MarketingAgency #B2BMarketing #HealthcareMarketing #SupplyChainMarketing #MedTechMarketing #FractionalCMO #Forbes #ForbesAgencyCouncil #ForbesCouncils

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Post Two in my series explaining who's who on a film shoot, and ever wonder who oversees the entire production process? Meet the Executive Producer. The Executive Producer, or EP, is more senior than a Producer and is the person behind the scenes ensuring a film gets made on time, on budget, and at the highest quality. Here’s what they do: 1️⃣ Secure Funding The EP’s first mission is often to find the money. Whether it’s from studios, investors, or brands, they make sure the project has the financial backing it needs to get off the ground. 2️⃣ Assemble the Team The EP hires the director, key crew members, and often the main cast. They bring together the right mix of talent to make the film or video shine. 3️⃣ Manage the Budget Once the money is secured, the EP keeps a close eye on the budget. They ensure that every penny is spent wisely and that there are no nasty financial surprises during the production. 4️⃣ Creative Oversight While they might not be involved in the day-to-day creative decisions, EPs have the final say on major creative aspects. They're there to ensure the film stays true to its vision and appeals to its target audience. 5️⃣ Problem Solver in Chief Every production hits a snag or two. The EP is the go-to person for solving problems, smoothing over conflicts, and keeping everything on track. 6️⃣ Marketing and Distribution After the film is made, the EP often plays a role in its marketing and distribution. They work to get the film seen by as many people as possible. Of course, roles and responsibilities can vary due to the type of project. In short though, the Executive Producer is the glue that holds the entire production together. They make tough decisions, manage finances, and ensure the project stays on course. I’m clearly biased (because I am one!), but having a strong EP is key to any successful production. Looking to hire an elite production crew to shoot a video for your business? Drop me a message! #VideoProduction #FilmMaking #ExecutiveProducer #ProductionCrew #BehindTheScenes #208Films

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Having trouble accessing your remote editorial storage? 🤔 Maybe you haven't hit the suite spot. Try out Suite Studios and add balance back to your media workflows. 🎬🔄 #MediaManagement #SuiteStudios #EditorialStorage #Tech #Solutions #MediaWorkflows #Video #Editing #JBA

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One of the ways you can lower your video production budget is by using in-house talent. 🎯 Aside from that, there are other benefits that you can unleash by leveraging your own team: 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜 𝐬𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 Your employees understand your brand voice, culture, and mission intimately, leading to more authentic storytelling that resonates with viewers. 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐭𝐞𝐚𝐦 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧 Video creation can foster collaboration and teamwork across different departments, strengthening internal relationships. 𝐄𝐦𝐩𝐥𝐨𝐲𝐞𝐞 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐚𝐝𝐯𝐨𝐜𝐚𝐜𝐲 Empowering your team to participate in video creation boosts morale and encourages them to become brand advocates. . . . Looking for more strategic win for your next video project? Hit me up! #brandvideo #teamwork #videoproduction #videoproductiontips

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