Spencer Imel

Lafayette, Colorado, United States Contact Info
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Experience & Education

  • The Langston Co.

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Publications

  • Measuring Value Exchange in a Community: A Deeper Exploration

    Journal of Creating Value

    This article provides further information about the approach and execution of that study. It contains details about the development of the qualitative framework which will allow you to understand how community members evaluate the worth of their community. It describes the design and implementation of the quantitative survey and analysis that generates data and conclusions for decision-makers. The main purpose of this article is to help researchers and practitioners of Customer Value Management…

    This article provides further information about the approach and execution of that study. It contains details about the development of the qualitative framework which will allow you to understand how community members evaluate the worth of their community. It describes the design and implementation of the quantitative survey and analysis that generates data and conclusions for decision-makers. The main purpose of this article is to help researchers and practitioners of Customer Value Management techniques apply this successful method for measuring, managing and improving the value proposition of their own communities.

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  • Making engagement worth it: Measuring and managing how entrepreneurs exchange value with their community

    Journal of Creating Value

    This paper describes a case study in which Customer Value Management techniques were used to analyze the value of a particular community through the perspective of entrepreneurs themselves, allowing us to uncover how entrepreneurs decide whether it is ‘worth it’ to start a business in their community.

    This case study offers a framework that can be used by community leaders to manage the value exchange with members and constituents in the community. Once leaders better understand the…

    This paper describes a case study in which Customer Value Management techniques were used to analyze the value of a particular community through the perspective of entrepreneurs themselves, allowing us to uncover how entrepreneurs decide whether it is ‘worth it’ to start a business in their community.

    This case study offers a framework that can be used by community leaders to manage the value exchange with members and constituents in the community. Once leaders better understand the value proposition that drives decisions among community members, they are empowered to maximize that value by focusing scarce resources on the greatest opportunities for improvement. By doing this, they help foster genuine loyalty and deeper engagement among community members, which helps generate growth and development that creates even more value for the region.

    Other authors
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Projects

  • Startup Value Survey

    - Present

    In this innovative project, we applied the “Customer Value Management” market research framework to collect data about entrepreneurism and start-up activity. We developed the Start-up Value Index, which quantifies the value proposition of Colorado as a place to launch new business. We leveraged data collected from surveys of entrepreneurs to determine the relative impact of each component of the State’s ecosystem for new ventures and analyzed Colorado's competitive position relative to startup…

    In this innovative project, we applied the “Customer Value Management” market research framework to collect data about entrepreneurism and start-up activity. We developed the Start-up Value Index, which quantifies the value proposition of Colorado as a place to launch new business. We leveraged data collected from surveys of entrepreneurs to determine the relative impact of each component of the State’s ecosystem for new ventures and analyzed Colorado's competitive position relative to startup hubs such as Silicon Valley and Boston.

    Other creators
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