Susan Allen

With the rise of inflation and increased housing demands, the cost of living and homeownership skyrocketed significantly throughout 2022. The Biden-Harris administration’s announcement in May 2023 outlines federal actions to close the housing supply gap and increase fairness in the rental market, attempting to alleviate ongoing consumer concerns of housing affordability. Yet, while home prices and mortgage rates are expected to steadily decrease, there is still significant uncertainty on the… Show more

With the rise of inflation and increased housing demands, the cost of living and homeownership skyrocketed significantly throughout 2022. The Biden-Harris administration’s announcement in May 2023 outlines federal actions to close the housing supply gap and increase fairness in the rental market, attempting to alleviate ongoing consumer concerns of housing affordability. Yet, while home prices and mortgage rates are expected to steadily decrease, there is still significant uncertainty on the landscape and its effects on potential homebuyers. What can consumers do now to prepare themselves for such a significant life milestone as homeownership?

Tune in to our CDIA Homeownership Roundtable to hear from a panel of experts from the three national credit bureaus who will provide insights into the current landscape and the ways the credit reporting agencies are supporting consumers. Show less

Mortgage Orb Person of the Week featuring Susan Allen, SVP and Head of Product at Experian Mortgage

In recent blog posts, we’ve discussed growing in a down market and getting ahead with a proactive outreach and engagement strategy. In this article, we’ll focus on audience segmentation and multichannel marketing. As the market has shifted, effective cost management is a top priority. Lenders who get the most bang for their buck tend to use data to create their audience, segment and message.

Driving growth in a down mortgage market can be tricky. It’s a mad scramble to obtain quality mortgage leads that convert into profitable loans. At Experian Mortgage, we have a front row seat into the efficacy of different lead generation strategies, and what we know for certain, is that data matters in both the audience creation and outreach approach. I’ve compiled several best practices for identifying qualified prospects early in the homebuying journey and using analytics to focus your… Show more

Driving growth in a down mortgage market can be tricky. It’s a mad scramble to obtain quality mortgage leads that convert into profitable loans. At Experian Mortgage, we have a front row seat into the efficacy of different lead generation strategies, and what we know for certain, is that data matters in both the audience creation and outreach approach. I’ve compiled several best practices for identifying qualified prospects early in the homebuying journey and using analytics to focus your outreach on those most likely to convert. Show less

Technology has the potential to transform residential property valuation. Modernization is within reach, and it requires a move towards solutions that are current, complete and connected.

By my rough calculations, we spend more than $3 billion each year creating and reviewing appraisals. Yet many participants in the ecosystem rank property valuation among their top concerns. There is a future state within our reach where well-respected, professional appraisers can quickly and consistently deliver property valuations that meet the guidelines of all downstream stakeholders. A future where we leverage data, analytics, technology and experts as needed to each do what they do best.

Automated Valuation Models predict residential property sale prices based on a modeling methodology applied against property data. We often focus discussion around the modeling approach, but it is equally important to understand the data. The data used to fuel AVMs has material impact on the ability of lender testing to reveal true performance in production. This article discusses types of data and caveats for testing.

Best practices for using AVMs in conjunction with new Interagency Guidelines.

Leveraging automated valuation models (AVMs) and broker price opinions (BPOs) to arrive at defensible property values for use in servicing and REO management.

Servicers often order multiple opinions of value prior to making risk decisions. This article makes the case for having fewer values that are of higher quality to begin with based on available data and analytics.

Best practices for compliance with interagency guidelines on appraisals and property evaluations.

Use of multiple listing service data is controversial in automated valuation models. This paper explores the nuance involved in leveraging this data appropriately.

Automated Valuation Models (AVMs) are commonly used on a transactional basis to determine a single property value. This white paper proposes the use of pool-level AVM statistics to better understand overall risk in non-performing loan pools.

Susan Allen hosts a hand's on exercise showing industry participants the challenges in valuing residential properties.