Tim Davidson

Google Ads scripts free up your time for strategic decision-making and critical optimizations. Check out 4 must-have scripts from our VP of Advertising, Matthew Umbro, to ensure your ads perform at their best while you focus on broader business goals. https://lnkd.in/eyyGtNP4 #googleads #paidsearch #digitaladvertising

4

Did you think *manual* YouTube ad campaigns were dead? 💀 It's a little-known "hack" smart advertisers are using as a low-risk testing ground to find winning ads before scaling to automated campaigns. What if you could have the best of both worlds - control and automation? 🧐 See how combining manual and automated campaigns can save you thousands of dollars and improve your win rate with YouTube ads. Read my latest post on PPC Hero: https://lnkd.in/dYehUSWh

1

🚀 Discover How Spider AF Transformed a Google Performance Max Campaign! 📈 In just 3 days, we uncovered $2,894 in fraudulent placements, improved CPA by 14%, and saved $516.37 in ad click costs on a single placement. Curious to know more? Dive into our latest case study and see how we’re protecting marketing budgets and driving results for performance marketers like Savas Tutumlu. 🔗 Read the Full Case Study Now: https://lnkd.in/dWD__n89

13

📺 don't sleep on traditional advertising... to keep your sales funnel constantly flowing, you need customers entering at every step of the funnel. WITH tv/ctv/radio/podcast advertising, customers enter the funnel top to bottom. WITHOUT traditional advertising, you're missing a majority of the funnel... with me? #adagency #advertising #traditionaladvertising #digitaladvertising #videoproduction #graphicdesign #seo #sem #socialmedia #webdesign #radio #tv #billboards #print

3

HOT TAKE 🌶 Today, B2B buyers are more likely to start their buying journey in peer groups and communities than on Google. It's easier and faster to get information on vendors that they can TRUST, because their peers have done the vetting for them. I see this all the time in Pavilion. Community members ask for recommendations on software providers, agencies, and freelancers/fractionals, and then develop a shortlist, all while bypassing traditional organic search. By the time they get to a search engine, they've made a list of vendors and they're doing a **branded** search, not an organic search. Just as buyers are relying on their networks to lead their journey, so are the best sellers. Today, top performing sellers are tapping their networks to grow pipeline, improve conversion rates, and shorten the sales cycle by securing warm introductions at scale. And there's a whole new generation of software springing up to support them in this motion. TL;DR - Go to network isn't the future -- it's NOW. If you want to learn more about this, join me, Mark Kilens, Melissa Moody 🍵, Mac Reddin 🦕 and Jason Hasenberg for SalesIntel.io's "Pioneering Go-To-Network" virtual event on June 4. Link in comments to learn more and register 👇 #gotonetwork #kathleenhq

55

13 Comments

Most businesses think they're delivering personalized experiences to their audiences -- but most consumers disagree. Closing the "expectations gap" is critical to driving sustainable growth. If you've been thinking about how you can activate your GA4 data to fuel optimization and personalization, look no further -- our new article gives you a detailed overview of how to integrate your GA4 deployment with Optimizely. https://bit.ly/3JW9oAY

8

Network agencies are bloated and don't care about your results. Challenger agencies are hungry & grow with you. Get a new agency to audit your account... see what happens 🔥

3

Unlocking The Power Of AI In Contextual Targeting: A Guide For Agencies 🔥 "To future-proof marketing strategies and prevent spending on third-party targeting from spinning out of control, marketers must not only invest in first-party data capabilities but make a hard turn toward contextual-based targeting" Read the full AdExchanger article NOW 👇 https://bit.ly/3VC6esT #contextual #contextualtargeting #thirdparty #firstpartydata

2

Feeling FOMO that you didn't catch our webinar last week? I've got you covered! join me and Prash B. as we divulge our secrets to building a killer funnel for your paid marketing channels.

14

In the omnichannel marketing world we live in today, we can’t rely on last-click attribution to measure the success of our marketing programs. We just can’t. Equally true is that we can’t rely on in-platform conversion data - think Meta or Google conversions - as these are siloed off from each other as well as all the other marketing channels we are all leveraging across our digital and offline footprints. ✨We MUST use a unified measurement solution to tie all our marketing activations together and leverage AI technology to uncover where the true business value is coming from. ✨ We’re uncovering a whole new world of attribution insights and actionable data with our advanced analytics and attribution solutions! Anyone want to have a lively discussion around this?!

16

7 Comments

Are you ready to supercharge your programmatic advertising strategy? Our latest article delves into actionable tips and top strategies to maximize your ROI in the ever-evolving world of programmatic. Discover how data-driven decisions, precise targeting, and innovative tactics can give your business the competitive edge it needs. Don't miss out on these insights: https://lnkd.in/esRhZ2hR P.S. Have questions or thinking of building your own programmatic platform? We're here to help! Contact TeqBlaze today to discuss your programmatic advertising needs. #programmatic #programmaticadvertising #insights #ROI #TeqBlaze #adtech

274

Here’s the first industry-by-industry breakdown of AI Overview presence in Google as of recent weeks. As you can see it varies widely by industry. The study was done with several thousand diverse intent keywords from clients in each of the industries listed.

1

🚀 Exciting Insights! 🚀 Amsive's latest report reveals the positive impacts of Google's new SEO algorithm on eCommerce sites and UGC performance. 📈✨ Maximize this momentum with eStreamly's Shoppable Video solution! Transform your video UGC into shoppable content and captivate your audience like never before. 🛍️📹 #eCommerce #SEO #UGC #ShoppableVideo #eStreamly https://hubs.ly/Q02Djc1B0

9

1 Comment

The best way to boost conversions? Reach *fewer* people. Hear us out. With critical segmentation data at your fingertips, you can aim targeted ads at smaller-but-higher-intent audiences. It’s an incredibly powerful CDP use case that delivers two major benefits: First, you maximize conversions by reaching exactly the right people at precisely the right time.  Second, you reduce overall ad spend by isolating ONLY the customers most likely to act on your offer. Tap to learn more about driving revenue growth with optimized conversions.

17

1 Comment

Precision targeting, personalized content, and dynamic campaign optimization. Just some of the ways AI is driving engagement early in a buying journey. Read about in the latest blog post by Elli Plihcik. #aimarketing #b2bmarketing #revenuemarketing

5