Mike Murphy

Exciting news for marketers everywhere on the use of AI to create video. The WSJ reported today about the brave launch by Toys R Us marketers. I mentioned in a previous post that leveraging AI to create videos is especially helpful for marketers in the surgical/OR space where there are so many restrictions on what's possible to create for marketing videos (leading us to rely heavily on stock or staged recreations). So...I'm continuing to watch the AI-driven video space because--although I'm not sure of the cost--it has the potential to bridge the gap between those with big and small budgets and clunky stock recreations. #futureofmarketing #marketingAI All-AI Ad From Toys ‘R’ Us Inspires Debate Over the Future of Marketing

The 5 Most Important Podiatry Marketing Rules In this episode of the Podiatry Marketing Podcast, Tyson E. Franklin and I discuss five critical marketing rules that are essential for podiatrists who want to enhance their practice. We emphasize the importance of marketing strategies designed to either attract or repel potential patients, the need to be actively involved in your marketing efforts, and the power of consistency in your marketing messages. 📺 Watch/ 🎧 Listen: YouTube - https://lnkd.in/ezVFfYaV Apple Podcasts - https://lnkd.in/eZneFwi4 Spotify - https://lnkd.in/e5zKgXEC Website - https://lnkd.in/e-q4-5Rs

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The best marketing delivers on the promise it makes. Internally: in how you turn the interested people into patients And externally: in your ability to provide the solutions to your customers/patients. Bonus points for exceptional service, processes, attitude & outcomes. #marketing #patientvisits #DTC #patientacquisition #healthconsumers #healthcaremarketing

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🌟 Exciting News! 🌟 Our newest blog dives into the crucial role of website design in healthcare, focusing on enhancing patient experience and operational efficiency. Discover how features like online appointment scheduling and access to medical records can transform patient care. Join me in exploring these innovative strategies that can elevate your practice. Click the link below to read the full blog on the Ember Media page: Let's continue to innovate and prioritize patient-centric care together! #HealthcareInnovation #PatientExperience #EmberMedia #HealthcareMarketing

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We've seen some really great results from our work at 9 Clouds for a local dental clinic, Dental Care Associates. They're booked until August 2024 and are only accepting emergency dental appointments and oral surgeries. Find out how we did it in our latest case study: https://lnkd.in/gNGTTzBM. #dentalmarketing #dentist #digitalmarketing #healthcaremarketing

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Learn how to analyze and optimize your hospice care Google PPC ads using data-driven insights. Discover key strategies to enhance ad performance and ROI. #hospicecare #hospicehavenmarketing #ringringmarketing #hospicesupport #hospicefamily

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Healthcare marketers... make a list of all the tools you use for your marketing and find out if you have a BAA in place with them. If you need help figuring out what they are, go to https://builtwith.com/, enter your domain and review the list. It's FREE.

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Are you living up to your clinic's digital potential? In today's connected world, a strategic social media presence isn't just an option—it's a necessity. Your patients and your referring physicians are online, seeking reliable health information and meaningful connections. But how do you craft a social media strategy that's both impactful and aligned with healthcare standards? One that engages patients while maintaining professional integrity? Swipe through for insights that will elevate your digital presence and strengthen your patient relationships. Remember, in the digital age, your online persona is often the first touchpoint for potential patients. Let's make it count. #HealthcareSocialMedia #DigitalHealth #PatientEngagement

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In the ever-evolving landscape of Medicare marketing, staying ahead of the curve is essential. With recent changes in FCC and TCPA regulations, the lead generation space has undergone a transformative shift. Today, obtaining one-to-one consent is not just a choice; it’s a legal mandate. The game-changing rulings have reshaped how companies approach lead generation, ensuring a more transparent and consumer-centric process. Embrace the future of Insurance lead generation with Qualified Medicare Leads. Our One-to-One Leads product not only complies with the latest FCC and TCPA regulations but sets a new standard for consumer-centric, transparent communication. Join us in revolutionizing the way you connect with potential seniors and drive success for your business. #medicare #medicareleads #optinmedicareleads #medicarelivetransfers #medicarebroker #fmo #imo

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Learn how to select and optimize keywords for your hospice care PPC campaigns to maximize visibility and reach the right audience effectively. Discover expert tips for keyword optimization. #hospicecare #hospicehavenmarketing #ringringmarketing #hospicesupport #hospicefamily

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Email. It's cost-effective, keeps you database engaged, and helps you learn important client insights that can improve your overall marketing strategy. Read on to learn more in Meg's all-new blog!

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Are you struggling to get your audience’s attention in the MedTech industry? Here’s a hard truth: If you aren’t intentionally implementing effective and sustainable marketing principles, you’re going to continue to struggle. Get to know your customers and deliver exactly what they want with the help of my team’s new white paper: https://buff.ly/4bxlmwm

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Hospitals, particularly Rural Hospitals, can connect in meaningful ways with their community through Social Media. Education, Events, and Patient Success stories are just a few examples and Influence Marketing is here to help! #facebook, #X, #LinkedIn, #Instagram

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Marketers: If you're concerned your campaign is off-brand...it probably is. Surely you've seen this in the wild... 😑 The voice doesn't match the audience. 🙅‍♀️ The topic has little to do with the brand's personality. 😬 The campaign has a cringey, off-base, or unexpected tone. Imagine, "Check your monthly Medicare statement, no cap." If you don't speak up, you'll be experiencing this: 🤦‍♀️ See something, say something. Keep your hard work on-brand! ⚡ #onbrand #branding #marketing #marketingcommunications #marketingcampaign #brand

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Successfully navigating the intricate landscape of healthcare marketing involves adopting a strategic mindset that resonates with the ever-changing demands and standards of consumers (which is definitely not easy!). Though factors like unique practice attributes, local demographics, and other intricacies may influence the details of crafting an effective marketing plan, there exists four fundamental principles that underpin strategic marketing strategies to bolster the success of healthcare organizations amidst today’s competitive environment. Click here to sign up to receive a free whitepaper that explain in detail the four Pillars of Healthcare Marketing.

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