Todd Spessard

Striving to be a servant leader in media, marketing, and strategic communications | Champion of organizational health and cultural development

Charlotte, North Carolina, United States Contact Info
1K followers 500+ connections

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About

I am a collaborator in media, marketing, and strategic communications with experience leading organizations in content, branding, operations, multi-platform distribution, digital, social media, and revenue generation. I have experience recruiting, retaining, and developing top line talent, leading teams of all sizes, and exceeding targets.

I love to focus on relationship building, cultural initiatives, and organizational health. I am a strategist; from daily operations to long term goals, I help position companies for steady and sustained growth. What I enjoy most is being a coach, mentor and trust builder. Success can’t happen if people don’t believe in the plan and if no one is there to help them grow.

My passions are family, discovery, and servant leadership. My joy comes from sharing that with others. I love helping people be better and watching them succeed.

Specialties include: Strategic Planning | Content Development | Platform Strategy | Digital & Social Media Strategy & Integration | Talent Acquisition | Talent Coaching | Crisis Management | Team Leadership | Research | Brand Development & Management | Complex Budgeting | Media Relations | Speech Writing

Activity

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Experience

  • TEGNA Graphic

    WCNC News Director

    TEGNA

    - Present 6 months

    Charlotte, North Carolina, United States

  • ClearSight LASIK & 43Vision Graphic

    Director of Marketing (Consulting)

    ClearSight LASIK & 43Vision

    - 10 months

    Oklahoma City, Oklahoma, United States

    Leading and providing insight for marketing, branding, creative, and media initiatives as the locally owned company expands nationwide and prepares to franchise.

    Creating and producing branding, image, and point-of-sale campaigns for all platforms resulting in a 25% growth in monthly lead-generated appointments year-over-year.

    Responsible for all media planning, placement, and buying.

  • Griffin Media

    Griffin Media

    12 years 1 month

    • Griffin Media Graphic

      Corporate VP of Content

      Griffin Media

      - 6 years 7 months

      Oklahoma City, Oklahoma

      Led company in trend-setting content and media for all properties and platforms. Increased product and revenue margins to record levels.

      Re-invented content workflow and fueled synergies between properties. Facilitated community partnerships helping raise millions of dollars for charities and crisis response.

      Member of corporate officer team responsible for leadership and cultural initiatives as well as brand strategies and product development for media, radio, outdoor…

      Led company in trend-setting content and media for all properties and platforms. Increased product and revenue margins to record levels.

      Re-invented content workflow and fueled synergies between properties. Facilitated community partnerships helping raise millions of dollars for charities and crisis response.

      Member of corporate officer team responsible for leadership and cultural initiatives as well as brand strategies and product development for media, radio, outdoor, digital, social, oil and gas, real-estate and investments.

      Developed strategy for OTT and streaming commitment leading to expanded distribution for all properties.

      Built relationships with vendors to create partnerships and expand our scope of product and delivery.

      Created and fostered partnerships with universities to mentor and prepare broadcast students to enter the workforce.

    • Griffin Media Graphic

      KWTV News Director

      Griffin Media

      - 5 years 7 months

      Oklahoma City, Oklahoma, United States

      Developed and implemented strategies resulting in station moving from #3 to #1 in all newscasts; expanded local programming and redeveloped existing products leading to sustained success.

      Developed strategic product and marketing plans for content and brand development. Identified and developed on-air and management talent, product promotion, and integration of digital and social platforms.

      Led strategic plan to develop digital team and online content strategies to increase…

      Developed and implemented strategies resulting in station moving from #3 to #1 in all newscasts; expanded local programming and redeveloped existing products leading to sustained success.

      Developed strategic product and marketing plans for content and brand development. Identified and developed on-air and management talent, product promotion, and integration of digital and social platforms.

      Led strategic plan to develop digital team and online content strategies to increase audience engagement.

      Led team to implement commitment to the most extensive and innovative weather coverage in the market through technology acquisition and talent coaching.

  • Imagicomm Communications Graphic

    KOKI News Director

    Imagicomm Communications

    - 2 years 8 months

    Tulsa, Oklahoma

    Directed all on-air and online news operations for department, reorganized and expanded news programming lineup to achieve an increase in share of viewership.

    Led studio re-design project.

    Led conversion from analog to HD distribution.

  • Nexstar Media Group, Inc. Graphic

    KSNW News Director

    Nexstar Media Group, Inc.

    - 5 years 5 months

    Wichita, Kansas

    Responsible for daily direction and management of news team including decision making and execution of news content strategy and editorial standards. Piloted expansion of local programming.

    Created original programming to raise money for crisis victims and cancer patients.

    Led teams through ownership change and downsizing without allowing the product to suffer.

  • Scripps News Graphic

    KJRH News Director

    Scripps News

    - 3 years

    Tulsa, Oklahoma

    Utilized research to create a new brand and revamp newscast lineup to increase viewership. Shifted key talent to different dayparts to increase product loyalty.

    Led coverage of the execution of Timothy McVeigh (Oklahoma City Bombing)

    Led studio re-design project.

  • News-Press & Gazette Company Graphic

    KMIZ News Director

    News-Press & Gazette Company

    - 1 year

    Columbia, Missouri

    Developed and added content to increase revenue opportunities.

    Mentored college graduates as they transitioned to the workforce.

  • Sinclair Broadcast Group Graphic

    KTUL Assistant News Director

    Sinclair Broadcast Group

    - 2 years

    Tulsa, Oklahoma

  • Nexstar Media Group, Inc. Graphic

    WDAF Producer

    Nexstar Media Group, Inc.

    - 2 years

    Kansas City, Missouri

  • Nexstar Media Group, Inc. Graphic

    WOOD Producer

    Nexstar Media Group, Inc.

    - 1 year

    Grand Rapids, Michigan

  • Sinclair Broadcast Group Graphic

    KHGI Anchor/Reporter

    Sinclair Broadcast Group

    - 1 year

    Kearney, Nebraska

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