About
Articles by Todd
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Netflix Re-Wired Our Brains. Intensity Is the New Marketing Currency.
Netflix Re-Wired Our Brains. Intensity Is the New Marketing Currency.
By Todd Unger
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Three Digital News Innovations--from an Unlikely Source
Three Digital News Innovations--from an Unlikely Source
By Todd Unger
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Beyond a Billion "Likes": Creating Fan-Centric Social Engagement
Beyond a Billion "Likes": Creating Fan-Centric Social Engagement
By Todd Unger
Contributions
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How can you use your tech experience to excel in marketing?
What’s the highest value contribution that someone with this skill set can offer? Creating a data-driven customer segmentation that combines actual data-driven behavior with behavioral and attitudinal data. We started simply by analyzing the content our users were interacting with—and that opened up an entirely new view of our audience. Many segmentations have followed, all data driven and actionable.
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What are the best practices for conducting brand perception studies using market research?
Beyond questions about the product, make sure to include questions about the audience that will allow you to segment product perception responses. Many folks will simply rely on the demo info captured at the end...but a lot of how people perceive products depends on how they think and feel. Capturing behavioral and attitudinal insights, especially those that might be predictive of product consumption, is incredibly valuable in analysis.
Activity
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Wonderful opportunity to share about Northwestern Medicine's well-being journey with the American Medical Association and Todd Unger. We share…
Wonderful opportunity to share about Northwestern Medicine's well-being journey with the American Medical Association and Todd Unger. We share…
Liked by Todd Unger
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A hearty congratulations to Tracy Imley, MD, CPHQ, CPPS, Michael H. Kanter, M.D., Matthew Mefford, PhD., Ronald Scott, and Kristi Reynolds for being…
A hearty congratulations to Tracy Imley, MD, CPHQ, CPPS, Michael H. Kanter, M.D., Matthew Mefford, PhD., Ronald Scott, and Kristi Reynolds for being…
Liked by Todd Unger
Experience & Education
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American Medical Association
View Todd’s full experience
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More activity by Todd
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I’ve had some great jobs and worked in some truly iconic buildings across my career. Tribune Tower is one of those landmark buildings. It was home to…
I’ve had some great jobs and worked in some truly iconic buildings across my career. Tribune Tower is one of those landmark buildings. It was home to…
Liked by Todd Unger
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Great to see Permanente physician leaders Nolan Chang, MD, and Steve Parodi, MD, dive into how accelerated innovation is redefining value-based care.…
Great to see Permanente physician leaders Nolan Chang, MD, and Steve Parodi, MD, dive into how accelerated innovation is redefining value-based care.…
Liked by Todd Unger
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About last night… Hard to imagine a nicer, more talented group of people. Thanks for having me.
About last night… Hard to imagine a nicer, more talented group of people. Thanks for having me.
Liked by Todd Unger
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To deliver better and safer care, a health system’s culture must be supportive at every step. Learn how that is being accomplished at Sanford Health.
To deliver better and safer care, a health system’s culture must be supportive at every step. Learn how that is being accomplished at Sanford Health.
Liked by Todd Unger
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When I was 27, I got the best public speaking advice. I used to meet weekly with an exec coach. One afternoon we met in my office. At the time, I…
When I was 27, I got the best public speaking advice. I used to meet weekly with an exec coach. One afternoon we met in my office. At the time, I…
Liked by Todd Unger
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What fun interviewing Dr. James Madara CEO of American Medical Association in the 11th episode of Meet the SMG (senior management group). Dr. Madara…
What fun interviewing Dr. James Madara CEO of American Medical Association in the 11th episode of Meet the SMG (senior management group). Dr. Madara…
Liked by Todd Unger
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Fill in the blanks... Behind every good ______ is a great _______ ! I look forward to the wild, true and funny comments below. In the meantime…
Fill in the blanks... Behind every good ______ is a great _______ ! I look forward to the wild, true and funny comments below. In the meantime…
Liked by Todd Unger
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Photos like this are almost surreal. After a whirlwind few months, I finally had a chance to pause and reflect following a much-needed holiday…
Photos like this are almost surreal. After a whirlwind few months, I finally had a chance to pause and reflect following a much-needed holiday…
Liked by Todd Unger
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Always great to hear Todd Unger talk about CX.
Always great to hear Todd Unger talk about CX.
Liked by Todd Unger
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Henry Ford Health commits to pain management through ongoing physician education, a pain-medicine fellowship, and individualized treatments. Learn…
Henry Ford Health commits to pain management through ongoing physician education, a pain-medicine fellowship, and individualized treatments. Learn…
Liked by Todd Unger
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🚨 Last call! Join us TOMORROW for an exciting conversation with Todd Unger, AMA's Chief Experience Officer (CXO), and author, as he reveals the…
🚨 Last call! Join us TOMORROW for an exciting conversation with Todd Unger, AMA's Chief Experience Officer (CXO), and author, as he reveals the…
Liked by Todd Unger
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