Tyler Smart

There's a fascinating shift happening in the fragrance industry, driven by none other than teenage boys. The "smellmaxxing" trend, which has caught fire on TikTok, involves teens investing in high-end designer colognes. They’re moving past the Axe body spray days and diving into luxury scents like Tom Ford and Valentino. It’s not just about smelling good; it’s about creating a unique, memorable personal scent 🌟 From my own experience, my son who is about to enter middle school, has become really sensitive to scents and has become keenly aware of how he smells before heading out of home. He is curious when we go shopping and is drawn to the high-end scents, rather than reaching for the Axe. So, why should brands and marketers care about smellmaxxing? Well, it shows that young consumers are willing to spend big on quality products early on, potentially building long-term brand loyalty. The influence of social media is undeniable here, with TikTok stars like Jeremy Fragrance guiding their followers’ scent choices. These teens are talking about fragrances with the sophistication of seasoned perfumers, using terms like “sillage” and discussing scent notes in depth 👃. Teenage boys’ spending on fragrances has jumped by 26% over the past year 📈. It’s a clear opportunity for fragrance brands to tap into a dedicated and enthusiastic segment. Brands need to meet these young consumers where they are: online, engaged, and ready to learn about what they’re buying. Marketing strategies should evolve to focus on experience rather than just the product. Think scent journeys, storytelling about the fragrance’s creation, and interactive content that educates and entertains 🎥. Quality and sustainability will also play crucial roles, as these young consumers are discerning and eco-conscious 🌿 Smellmaxxing isn’t just a passing trend. It’s a glimpse into the future of consumer preferences. ✨. #multisensory #ConsumerTrends #YouthMarketing #TikTokInfluence

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Creating an "enjoyable" posture corrector seemed like an impossible task at first, but I think we did a good job here combining function, fashion and user experience 😉 Seeing it all come together and getting recognized by FashionUnited is truly incredible! Thank you all who made it happen! 💛 #workplacewellness #corporatewellness #womenentrepreneurs #womeninbusiness #fashion #ergonomics #marinbusiness

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The Business of Fashion reported this week, that while ‘several companies have quietly wound down or renamed their DEI departments’ the ‘best-in-class’ programmes are ‘evolving quickly’ and ‘moving beyond the box checking approach’. twopointzero was established in response to the need for continuous evolution in the purpose-led space, recognising that yesterday’s production strategies may not suit today’s needs. Over the years, I’ve learned the importance of staying responsive to an ever-changing landscape of challenges, while consistently championing underrepresented creatives in content production. The recent trend of dismantling DEI departments is seen by some as the next big obstacle. However, I see it as an opportunity to connect with those who have always been committed to genuine advocacy, rather than those who were only in it for the optics. I’ve spent the last few weeks connecting with like-minded individuals who share this vision and are concerned with, not just what we make, but how we make it. I’m more encouraged than ever that creating social equity in shoot production and advertising is still a key priority for many. If you have upcoming content needs, let’s connect and discuss how we can create with purpose. #AdvertisingWithPurpose  #SocialEquity #PurposeDrivenLeadership

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Rorschach tapestry information and process My artistic exploration delves into the intricate interplay between our insatiable consumer culture and the alluring realm of the fashion industry. Through this body of work, I challenge viewers to ponder the profound questions that linger at the core of our human obsession with material possessions. In today's fast-paced world, we find ourselves inundated by relentless marketing strategies that tempt us with a plethora of products, many of which serve no essential purpose in our lives. Despite this knowledge, we are driven by an unrelenting desire to possess these items, prompting us to question the underlying motivations that fuel our behavior. What drives us to perpetuate this endless cycle of consumption, and what psychological forces compel us to constantly seek out the latest trends and novelties? These are the inquiries that guide my creative journey as I seek to unravel the complex web of influences that shape our consumer habits. Drawing inspiration from the enigmatic nature of Rorschach tests, my work invites viewers to explore the subconscious layers of our consumer-driven society. Much like the inkblots in a Rorschach test, my art serves as a mirror to reflect the intricate patterns of our desires and impulses, prompting introspection and contemplation. Through the use of carefully selected materials in my work, I aim to provoke contemplation and spark dialogue about the profound impact of our consumer-driven society. Each element chosen serves as a reflection of the broader narrative surrounding our relationship with material goods, inviting viewers to explore the deeper layers of meaning embedded within our consumer culture. Just as Rorschach tests are designed to reveal hidden aspects of the psyche, my art seeks to shed light on the underlying motivations that drive our consumer behaviors, encouraging viewers to question and challenge the norms that govern our relationship with the fashion industry and material possessions. To see the full process, please view the video at https://lnkd.in/d73FE3zX

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Diverge Meta collaboration with the London-based fashion brand, Sinead Gorey, whose designs are worn by Miley Cyrus, Cardi B, Sita Bellan, has expanded into the dynamic worlds of Roblox and NAVER Z (ZEPETO). With a bold move into Roblox, that has 70 million users daily, they've further extended their reach to Zepeto, spotlighting the iconic designs and connecting with an audience passionate about immersive virtual experiences. The creation of a digital twin is a revolutionary step that bridges traditional fashion with the immersive digital world, offering far more than just access to new audiences. It's about weaving the brand into the very essence of digital culture, merging the virtual and the real to redefine fashion.  It’s where the virtual and tangible intertwine, creating a new paradigm for what fashion can be – an endless horizon of innovation and creativity. If you want to bring your brand to gaming, reach out to explore the potential of digital twins and immersive experiences. #roblox #zepeto #digitaltwin #digitalfashion #videogames #gaming #brands #mobentertainment #gamingindustry

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Adaptive Fashion’s Inclusivity Problem "While recent trends point to the fashion industry realigning to better serve disabled consumers, some experts say the shift is more style than substance." wrote Journalist Lauren Schenkman in her Fashion Dive article published yesterday: https://bit.ly/3yW5RQU Lauren's article is insightful in discussing adaptive versus inclusive design, disability identity; and if a company's commitment is driven by PR versus truly serving disabled consumers. Article features interviews with: - Ben Barry (Parsons School of Design - The New School) - Bruce Darling (Center for Disability Rights) - Yasmin Keats (Open Style Lab) - Professor Liz Poy (University of Maine) - Stephanie Thomas (Cur8able) - Mindy Scheier (Runway of Dreams) - Liz Jackson (The Disabled List) - Professor and Disability Historian Jaipreet Virdi One thing I wish the article discussed further is the fundamental tenet in disability inclusion of "Nothing About Us Without Us". Brand, product and communications missteps mentioned in the article might have been avoided with an in-depth brand identity and product creation process and quantitative insights process that included individuals with both visible and non-apparent disabilities. As an example, that is why I am a big fan of Springrose adaptive intimate apparel (not mentioned in the article) who created their luxury adaptive bras from deep consumer insights with medical providers and women with mobility disabilities that met their functional, emotional and style needs. I was very excited to learn about Springrose and Founder Nicole Cuervo as a Business Mentor for Remarkable Tech. Given that 1 in every 4 Americans (and Canadians) have a disability affecting 1 in every 3 US households, adaptive apparel is an important brand and business imperative for global apparel companies. #AdaptiveApparel #NothingAboutUsWithoutUs #DisabilityInclusion #Springrose #RemarkableTech

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Three reasons for you to check out this article: 1. It's two days after Mother's Day 2. It's an important piece about the hypocrisy in how women's bodies are allowed to be represented in public spaces, and... 3. Today the ADWEEK paywall is down!

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VC brands are not indie brands. One way to preserve indie brands is to stop diluting the space with VC brands. There’s nothing “indie” about answering to a dozen institutional investors looking to flip to the next round of institutional investors. Indie brands turn profits while 8 out of 10 VC brands turn losses. It’s time to put some respect on indie fashion brands. https://lnkd.in/ga77ywsc

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I always find it heart breaking when great indie brands announce they are closing, but it’s also not surprising. As mentioned in this article; cash flow (or lack thereof) is usually the down fall of these brands. When brands rely on wholesale payments and they suddenly drop off it can bring the whole machine to a grinding halt. If fabric suppliers and manufacturers don’t get paid on time they wont produce samples for your next season, it all has a knock on effect. Wholesale is in fluctuation but brands also can’t rely on D2C as their only income stream. In times like this It’s important for smaller brands to have a diversified commercial strategy and come up with creative solutions whilst taking calculated risks. As a former buyer, merchandiser and strategy consultant I work with small to medium sized brands to help them through times like this and to create a tailored strategy for growth. DM me for a free consultation call. #strategyconsultant #businessconsultant #sme #commercialstrategy #ecmconsulting

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Virgil Abloh predicted consumer behavior in the fashion space back in 2019 and it turned out to be accurate. As trends recycle, our clothing should as well. Now more than ever, there's an increase in investments in circular fashion, with major brands actively integrating pre-owned activations. Any brand neglecting to invest in circularity is overlooking a market that could benefit all their customers. Nike, despite its longstanding focus on investing in new innovations, has consistently fallen short. There hasn't been much excitement surrounding the brand since their collaborations with Virgil himself. Instead of chasing after the next big trend, they should recognize the opportunity right in front of them. When innovation and creativity stagnate, it's time to return to the products that originally resonated with consumers. Pre-owned can provide brands with an incredible revenue opportunity, give customers a chance to save money and shop at an affordable price point, and contribute to a solution that’s better for the planet. #preowned #circularity #sneakers #fashion

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Apple just hosted WWDC'24 and since watching Apple events is my yearly ritual, I thought of making some notes this time around while watching the WWDC'24. Before Marques Brownlee comes out with a video or his podcast and foreshadows everything anyone will ever say about the event, here's a quick rundown of my thoughts off of WWDC'24. Pardon me, if the language looks rudimentary. I'm still using AkshayGPT as my go-to writing model. Anyway, you still need to watch WWDC'24 to understand the context of my thoughts. Here's the link to the video. https://lnkd.in/gBPs4nXp Idea #1 - Create Hiking maps in india or localized to any country. Preferably a travel/hiking company should do this. Idea #2 - Create 3rd party apps for photos that integrate AI machine learning capabilities of organizing images, and segmenting them online on the cloud using different data sources(public/private) cloud. Could become an open source project. Observation #1 - Make company product videos like apple. Change locations often to keep people highly engaged. Implementation #1 - Integrates spatial audio into your music apps. Right from the start. Feature #1 - Moving music from the movies you're watching directly to your music library. Fun fact #1 - Snoopy is in fact a beagle. Criticism #1 - Craig parkouring and using telekinesis to grab the phone is way over the top. Sometimes Apple adds more gimmicks than good presentations. Feature # 2 - Notes + Math notes will be really good for learning maths on the iPad. Going to be super helpful for kids. Feature #3 - Smart script will be one of the most used features for iPad users. Personalization is the key component when moving forward with technology. Feature #4 - Accessing the iPhone in your Mac app is going to be a game changer. Feature #5 - More personalization to the way you interact. Images playground is the best thing introduced on WWDC yet. Mostly because of conversations. For people who communicate in GIFs. This is going to be the cherry on top for you guys. Feature #6 - AI leveraging apple music and using context to create Video will be the most used feature for personalizing stories. Question #1 - Need to know how much Apple is going to take the load on their servers for AI compute compared to on-devices operations. Prediction #1 - ChatGPT integration was somehow expected given the leaps Google assistant will make integrating Gemini with it. Prediction #2 - Developers who have worked with wit.ai or Google's dialogFlow (formerly api.ai) will have an easier learning curve to learn apple's new appIntent framework.

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Walmart launched its Discovered experience in Roblox last year. Now, Walmart and Roblox have launched a pilot project that merges virtual and physical e-commerce on the Roblox platform. This initiative allows Roblox users to purchase real Walmart items via a virtual storefront within the game, which are then delivered to their actual homes. The process inside Roblox mimics shopping on Walmart's website, complete with a virtual checkout, enhancing the e-commerce experience by integrating it seamlessly into the gaming environment. This venture not only tests the potential for selling physical goods in virtual spaces but also aims to transform how brands like Walmart can interact with younger, digitally-native audiences on gaming platforms. If successful, this could pave the way for broader e-commerce applications within Roblox and similar platforms, offering a new revenue stream for brands and an innovative shopping experience for users.

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Fabric Of Hair Celebrates: The California Blonde Trend🌞 California Blonde is a trendy hair color that blends the best of both worlds: blonde and brunette. It’s an ideal choice for those who can’t decide between the two. Here are some key features of the California Blonde trend: 1. Natural Blend: California Blonde achieves a harmonious balance by brightening up brunettes with naturally-placed highlights or adding depth to high-level blondes. The result is a medium blonde tone with perfectly sun-kissed features. 2. Low Maintenance: With an easy grow-out phase and the option to enjoy various shades between appointments, it’s the ultimate low-maintenance hair color. By creating lower contrast highlights, both blondes and brunettes can maintain their color for longer with less damage to the hair. 3. Versatility: California Blonde works well with various skin tones and can be adapted to different styles, from casual to professional. Whether you’re looking for a subtle change or a bold statement, this trend offers flexibility. Remember, the key to achieving the perfect California Blonde is well-placed highlights through the mid-lengths and ends, with a break in the tone at the root. Regular gloss appointments help maintain the ideal shade. So, if you’re ready to embrace the sun-kissed vibes, consider trying out this beautiful hair color trend! 🌞🌞🌞🌞🌞 #californiablonde #blonde #color #texture #summerhair #2024hair #eugenedavishair #hairexpert #beautyexpert #haireducation #beautyeducation #celebrityhairstylist #colorytrend

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A successful "ugly" brand needs the culmination of a few factors to get it right. The art of the "ugly" shoe lies in mastering comfort, marketing, and cultural resonance. Unsuccessful brands tend to falter with one or several of these. The ugly shoe trend is part comfort, part clever marketing, and largely due to cultural resonance following the pandemic. HeyDude failed to deliver on the comfort front, and the designs weren't appealing. Uggs, Crocs, and Birkenstock have the redeeming qualities and relevance to make it work. #Trends #Fashion #Branding

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Fitting woes? I feel your pain and just solved it. Designers, stylists – you know the struggle. Impeccable designs deserve a perfect fit, but who has time for endless measuring sessions? That's why I'm so excited to share Raizon with you, the revolutionary app that takes the guesswork out of garment creation. Raizon uses cutting-edge tech to get precise measurements, every single time. No more size charts, no more frustration – just flawless fits and happy clients. This is a game-changer for the fashion industry, and I can't wait to see how Raizon empowers designers to focus on what they do best: creating incredible outfits. What are your biggest fitting challenges? Let's chat in the comments. #FashionTech #SustainableFashion #BespokeClothing #TailoredPants #RaizonApp #FashionInnovation

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