Wesley Bonner

Perhaps you noticed media costs increasing on some key digital platforms leading up the Presidential Debate.... well you are not alone! Check out our summary and POV on what to expect and what you can do as election season continues to heat up. #media #mediaplanning #agency #analytics https://lnkd.in/g83jUYmA

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The IAB Predicts Social Video Will Overtake CTV This Year. Social video “is taking more of a lead over CTV” because it provides better campaign reporting based on an advertiser’s preferred business outcomes, a capability that CTV lacks in comparison. Marketers are under pressure to justify their investments by connecting their ads to results, which is why they’re raising investments in social video more than CTV this year. But in my experience while attribution remains the king, we need to think about incrementality. https://lnkd.in/dYze9K-3

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A welcome reminder on the limitations of programmatic advertising despite its incredibly widespread use. The lack of transparency regarding where ads are displayed and the quality of placements remains a significant issue. Also, programmatic platforms may not always ensure brand safety, with ads appearing alongside inappropriate or harmful content. On top of that, relying solely on programmatic channels can limit the control advertisers have over ad placements and targeting parameters. And this is before we get to the demise of the 3rd party cookie. Interesting article to read and not surprised Bloomberg switched to a clean, direct-sold model. #DigitalAdvertising #Programmatic #Monetisation #OnlineAdvertising

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I presented a more detailed look at the impact of AI on media brands in a webinar today hosted by Valuebound. In this report, I dove deeper into what's going in with Media and AI and at opportunities media tech teams can leverage AI for in their tech stack. Check it out by downloading this PDF. If you need help on this front, drop me a line.

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Feeling the election anxiety? You're not alone. The upcoming presidential election, coupled with economic uncertainty, has consumers on edge, impacting their buying behaviors. 🚨 Prediction alert: This fall, expect a rise in "little luxuries" while big purchases will take a back seat until after the election. Marketers take note: Beyond offering fun, ease, and lower prices, highlight products in your catalog that allow for self-gifting and provide little escapes. These small indulgences will resonate deeply with consumers while anxiety is at a high. Thanks to Libby Rodney for this fun conversation on how to prepare for the upcoming Q4, and thanks to Direct Agents for making it happen. #electionanxiety #holidayshopping #ecommerce

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Marketers have been warned for years to get ready for the #cookieless future. Well, now it's the cookieless present, and a surprising number of companies are still unprepared. This new guide created by the ADWEEK Branded content studio and Quantcast -- "Mind the Addressability Gap" -- is a good place to start, with answers to the most pressing questions about building a cookie-free strategy for the open web.

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Curious about how to navigate the ever-changing influencer landscape? Join me tomorrow at Morning Brew's NYC event, "Perfecting Your Influencer IQ" where I'll be speaking with Mae Karwowski, Founder & CEO, Obviously & Kyle Hagge, Chief of Staff, Morning Brew about: 🌟 Consumer Sentiments: Understand the current attitudes and behaviors about influencers. 💡 Maximizing ROI: Strategies to leverage influencer partnerships effectively. 📈 Trends: Discuss the latest trends shaping the influencer landscape and how to stay ahead. It's not too late to register: https://lnkd.in/dwvaDSiZ #InfluencerMarketing #ROI #ConsumerInsights #MarketingTrends #MorningBrew

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Recently, Omeda launched its State of Audience Report. The good news is media brands are investing in audience to the tune of 81% of brands. But 2/3rds said they don't have a documented audience plan! If you need help getting your audience strategy some life, let me know. I've worked wit a number of brands on defining audience strategy. Feel free to connect at rkeenan@keenandigitalconsult.com or DM me. Keenan Media LLC #audience #btob #publishing

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In TVREV, Magnite's SVP of Platform Revenue, Mike Laband, discusses the importance of user experience in TV advertising and how new ad formats like tiles and pause ads complement the streaming interface.

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A pragmatic approach that asks the industry to "reinforce the foundations of a digital advertising ecosystem that values authenticity and penalizes deceit." It's time to go back to the future and demand that advertising is placed alongside quality content.

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Communication is crucial for maintaining a buzz around the political party. Doordrops provide a visibility boost, a personal touch, and friendly reminders; giving the party a home-turf advantage. #PoliticalParty #CommunicationIsKey #DoorDrops #VisibilityBoost #justWhistl

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From promoting your brand to enhancing customer engagement, AI can help #SMBs thrive in a variety of ways. But every AI application must be guided by a clear and cohesive #AIstrategy.

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In today's issue of AdExchanger, Anthony Vargas discusses why media mix modeling aka MMA is back in a big and more powerful way for marketers c/o the best new solutions like FutureSight.online with the founder and CEO of the business, Marilois Snowman and measurement and research legend, Josh Chasin. Read more! #adeffectivness #MMM #measurement #attribution #omnichannelmarketing

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It didn't happen this year, but Google's phase-out of 3rd party cookies is inevitable. EMARKETER's Field Guide explores the varied identifiers available to marketers. The white paper examines: - Why marketers will need identifiers - How identity solutions can help - A full breakdown of Universal ID solutions and non-ID options. Hats off to Arielle Feger for the research and analyst Evelyn Mitchell-Wolf for advising. A special thanks to LiveIntent, Inc. for making the guide possible. Get it here ⬇️ https://lnkd.in/e7YJm6vN?

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I know I'm not alone in feeling like everything in the #marketing ecosystem is changing faster than ever. But when I talk to marketers (and that's a major part of my job), I'm surprised by how often #media convergence is mentioned in passing or relegated to a second-class priority. That's why I am slightly obsessed with our new report; it's the product of many conversations with media leaders like Deanna (Cullen) Mulkeen and Sammy (Frankel) Rubin who are extremely clear-eyed about the major impact these trends are going to have on the industry as a whole, from audience strategies to media planning to campaign-level optimization. They're carving a new strategic path forward that will help brands capitalize on these opportunities, unsilo teams and integrate data sets to generate powerful insights, and set up an insurmountable edge in the market for our clients. H/T to Praveen Sharma for the amazing visuals and Grayson Gilcrease for the research backing it all up.

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Winning with Culture! Group Black is your key to unlocking measurable brand growth. Let’s discuss how we can do it for you.

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Here's the opportunity with political advertising: Voters are listening, across Audio formats and channels. And regardless of political affiliation, grand majority of listening time is spent with AM/FM. Our article based on the latest Share of Ear study from Edison Research. #audio #radio #politicaladvertising #democrat #republican #independent #Audacy

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