Consumer Marketing Director, Respiratory
Consumer Marketing Director, Respiratory
AstraZeneca
Wilmington, DE
See who AstraZeneca has hired for this role
Do you want to have a meaningful influence on the health of people? At AstraZeneca, we are committed to turning ideas into life-changing medicines. We are currently seeking an experienced commercial leader to join our Biopharmaceuticals Business Unit as a Consumer Brand Director for a life-changing respiratory product. In this role, you will play a pivotal role in translating the science and driving innovation. You will be instrumental in building and implementing the consumer strategy and developing a compelling long-term brand vision. Are you up for the challenge?
Accountabilities:
As a Consumer Marketing Director, you will lead the creation of critical commercial US marketing deliverables including positioning, core creative materials and messaging, patient journey mapping, market research, segmentation, patient activation and patient support strategies. You will work closely with cross-functional commercial and project teams, as well as senior leaders and collaboration partners. Your ability to think strategically, communicate effectively, lead others, problem solve, influence without authority and collaborate in both scientific and commercial contexts will be key to your success.
Essential Skills/Experience:
Are you ready to be part of a team that fosters a game-changing mindset? Are you ready to create a safe space that empowers our people to have a winning mindset? If so, apply today!
Accountabilities:
As a Consumer Marketing Director, you will lead the creation of critical commercial US marketing deliverables including positioning, core creative materials and messaging, patient journey mapping, market research, segmentation, patient activation and patient support strategies. You will work closely with cross-functional commercial and project teams, as well as senior leaders and collaboration partners. Your ability to think strategically, communicate effectively, lead others, problem solve, influence without authority and collaborate in both scientific and commercial contexts will be key to your success.
Essential Skills/Experience:
- Bachelor’s Degree (Business focus preferred)
- Minimum of 7+ years pharmaceutical marketing experience
- Minimum of 5+ years of recent consumer marketing experience within pharmaceutical industry
- Consumer Marketing Analytical & Measurement Capabilities
- Proven experience in driving Direct-to-Consumer creative campaigns and media strategies
- Proven experience in digital, direct-to-consumer marketing campaigns
- Excellent presentation skills and leadership presence
- Experience with collaboration, influencing without authority and working successfully with cross-functional teams & partners
- MBA
- Media experience including TV and media strategic planning as a brand consumer lead
Are you ready to be part of a team that fosters a game-changing mindset? Are you ready to create a safe space that empowers our people to have a winning mindset? If so, apply today!
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Seniority level
Mid-Senior level -
Employment type
Full-time -
Job function
Marketing and Sales -
Industries
Pharmaceutical Manufacturing
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