Content Strategist

There’s a reason HUNTER is recognized as one of America’s Most Loved Workplaces and has been named PRovoke “Consumer Agency of the Year” not once, but twice: At HUNTER, we EARN IT — consumer attention, the trust and loyalty of clients, and the dedication of our staff, currently 260+ strong and counting.

A Content Strategist is responsible for leading a brand’s content strategy, approach and process on social & digital channels. This team member plays a key role in the strategic development of social and digital media campaigns, offering counsel to clients and colleagues, as well as supervising team members.

Qualifications Required:

• B.A. in Marketing, Public Relations or otherwise relevant course of study
• Four (4) to six (6) years of experience managing social channels for clients/brands, developing social content plans and digital strategies, and managing social/digital media campaigns
• Proficiency in Microsoft Office (Word, Excel, PowerPoint)
• Proficiency with social media management and social listening/analytics platforms (e.g. Sprout Social, NetBase, Brandwatch, Hootsuite, etc.).
• Experience managing clients, providing recommendations, project updates, and constructively evaluating briefs.
• Deep Experience developing creative content strategies for both owned channels and paid media campaigns
• Experience coaching and mentoring junior team members
• Working Knowledge of Paid Social & Influencer Marketing

Essential Job Functions & Responsibilities:

• Foster meaningful working relationships with Sr.-level client contacts
• Accommodate and anticipate client needs; make appropriate recommendations to clients
• Respond to requests for information from clients in a timely manner
• Set KPIs, establish Benchmarks
• Create insight-informed actionable roadmaps to guide monthly content calendars
• Write and present thorough, constructive Creative Briefs
• Flag new social media tactics and proactively identify brand-right opportunities
• Assess day-to-day content with sound strategic judgement, providing clear feedback and/or approvals
• Draft shot lists for photo and video shoots
• Support VP on development of brand strategy and annual tactical plans
• Directly supervise Community Managers and Social Media Coordinators, managing resources and deadlines, thoroughly reviewing output
• Drive effective implementation of multiple social media programs/campaigns
• Delegate appropriate responsibilities to social and digital media team members for execution
• Deliver high qualify results on-time and on-budget
• Anticipate issues
• Make recommendations for ways to meet clients’ needs
• Provide analysis to clients of program results
• Recognize and seek opportunities to grow clients’ social/digital programs/business, including PR clients who have yet to scope the digital team for a standalone project
• Build and maintain relationships with social media contacts and influencers on behalf of the agency and clients
• Demonstrate an interest in the long-range health of the agency
• Represent the agency in professional associations; develop new professional contacts through participation in outside organizations
• Participate in agency brainstorm sessions for client programs
• Actively participate in agency committees or departments as designated/asked
• Participate in agency projects and events

Ability to:

• Understand the intricacies of established and emerging social channels
• Understand the clients’ business and relevant industry trends, and use the information to collaboratively develop creative and strategic social media marketing plans
• Train and mentor junior staff
• Effectively delegate work among department team members
• Travel to client and event locations; meet with clients at their office locations/headquarters
• Demonstrate solid writing, editing, presentation and interpersonal communication skills
• Show integrity and good judgment when working with colleagues and clients
• Deal constructively with client and personnel situations

In order to comply with equal pay and salary transparency laws in various locations, the Company believes the target range of base compensation for this role is $75K to $90K Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.

At HUNTER, we work hard and play hard, and while we have all the benefits you’d expect —competitive health and dental insurance plans, a 401K company match and generous PTO — we also provide:

• a hybrid work model;
• a “work from anywhere in the US” policy (up to four weeks a year);
• a year-round staff training and development curriculum; and
• a staff-led Action Group dedicated to DEI excellence in the agency and industry (read our DEI statement here: https://hunterpr.com/dei/)

Perks? We have perks. When you work at HUNTER, you can expect Bring Your Parents (And Kids) to Work Days, regular volunteer Days of Service, mid-day Cupcakes and Cocktails mixers and epic Halloween and holiday parties.

Founded in 1989, HUNTER has grown into one of the most respected mid-size marketing communications firms in the country, creating work that matters in strategic planning, earned media relations, social and digital media, talent and influencer engagement, experiential marketing, multicultural outreach and content creation and distribution. And we do it all for esteemed companies and brands across every sector you can imagine:

• Food + Beverage
• Wine + Spirits
• Health + Wellness
• Beauty + Personal Care + Fashion
• Home + Lifestyle + Travel
• Retail + E-commerce

See us in action here: https://hunterpr.com