Digital Marketing Content Strategist [75216]

Onward Search is a specialized staffing and talent solutions company that helps professionals find top jobs with the nation’s leading brands. We’re looking to hire a Digital Marketing Content Strategist for a Fortune 500 global finance client. Teams are very collaborative and have a passion for creating cutting edge customer experiences.

You’ll join the Marketing team to support the formulation and execution of product marketing strategies designed to enhance customer awareness, product adoption, and brand advocacy for both internal and external audiences. This contract 4 months and no extension or conversion (paternity leave coverage). The team is located in Manhattan (New York, NY), and is hybrid on-site 4 days / week.

Digital Marketing Content Strategist Responsibilities:

• Develop high-quality and engaging content to drive product marketing initiatives and sales enablement materials. This includes crafting messaging and positioning for client materials, case studies, product collateral, websites, press releases, videos, digital campaigns, and pitch materials.
• Articulate and synthesize complex product features and functionalities into clear, impactful narratives and stories that resonate with targeted customer segments and user personas.
• Collaborate effectively as a cross-functional partner, working closely with teams across Product, Sales, Strategy, Client Experience, Sales Enablement, firm wide Marketing, and Communications.
• Provide analytical insights on the competitive landscape, industry trends, and client feedback to inform the development of future product marketing strategies and campaigns
• Contribute to the development of the Fusion website as a digital conversion channel across all stages of the customer journey, from attracting prospects to driving conversions and fostering client engagement.
• Evaluate the effectiveness of product marketing initiatives and track results over time to assess performance.
• Support post-launch efforts designed to drive product adoption and achieve sustained growth.
• Uphold, maintain, and advocate for consistent brand standards across all communication mediums.

Digital Marketing Content Strategist Requirements:

• 2+ years of experience in product marketing or relevant fields, such as sales, product management, or marketing, within a SaaS, data, or digital product organization
• Proven ability to implement go-to-market strategies and lead product launches in collaboration with cross-functional teams.
• Demonstrated track record of success in content development and copywriting, complemented by excellent presentation skills.
• Experience managing the creation of client marketing collateral, including websites, videos, pitchbooks, and white papers.
• Strong communication skills with the ability to clearly and thoughtfully explain complex, large-scale concepts.
• Highly motivated, resourceful, and action-oriented with a keen eye for detail and a strong commitment to delivering measurable results.
• Enthusiasm for marketing and design, coupled with a passion for technology and the power of storytelling.
• Proficiency in HTML, Adobe Experience Manager, Figma, Camtasia, and After Effects.
• A background in data, analytics, or SaaS marketing is a considered a benefit.

Perks & Benefits:

• Medical, Dental, and Vision Insurance
• Life Insurance
• 401k Program
• Commuter Benefit
• eLearning
• Education Reimbursement
• Ongoing Training & Development
• *To qualify for our benefits package, you must work over 30 hours per week and the length of assignment must be a minimum of 10 weeks.

To learn more about this Digital Marketing Content Strategist opportunity, apply now. Our recruitment team will be in touch, guide you through the interview process, and advocate on your behalf.

This position has an application deadline of July28, 2024.