Digital Marketing Coordinator

The Digital Marketing Coordinator is responsible for supporting the day-to-day execution of digital programs such as website content, reporting and analysis and project management. Additionally, this role supports various team projects include keyword research, marketing campaign planning and execution, SEO and PPC assistance.

Core Duties and Responsibilities:

• Assist with the implementation of our SEO roadmap
• Assist with organic workflows across the brand ecosystem
• Perform keyword research, competitor analysis and topic intelligence on product pages and content libraries
• Execute SEO tasks and work with internal actors to follow best practices
• Report on basic organic and paid search metrics
• Research current digital trends and best practices to inform upcoming season strategy
• Provide campaign reporting and insights to internal team-members
• Execute digital projects and work with internal team members as needed
• 40% onsite attendance is an essential function of this role
• Additional duties as assigned

Position Requirements:

• 2+ years digital marketing experience or equivalent
• Working knowledge of MS Office
• Basic knowledge of URLs, metadata, links & alt tags to conduct basic audits in monthly articles
• Experience with Google Analytics, Google Search Console, SEMrush or similar a plus
• Project management skills
• Excellent written, verbal and personal communication skills
• Articulate communicator with a collaborative spirit
• Disciplined individual with solid organizational skills
• Highly motivated with strong analytical ability