Digital Marketing Specialist

McKinley Marketing Partner's client is looking for a digital marketing specialist to join their team. This role is heavily focused on creating content for digital marketing channels. The ideal candidate

This role operates on a hybrid schedule. Candidates must be able to commute to D.C.

Responsibilities

• Create, manage, and implement marketing strategies across multiple channels (i.e., newsletters, client outreach, publications, social media, etc.)
• Lead video content creation (i.e., directing, creating shot list, etc.)
• Develop and manage the content calendar
• Create marketing content including newsletters, blogs, text, images, videos, and graphics
• Monitor and respond to emails, comments, messages, and mentions
• Address customer inquiries and issues through social media channels
• Use analytics tools to track and report on key performance indicators (KPIs) such as engagement, reach, and conversion rates
• Analyze data to gain insights and inform future marketing strategies and campaigns
• Provide regular reports to management on social media and marketing campaign performance and suggest improvements
• Write newsletters as needed

Requirements

• Bachelor’s Degree
• Minimum two years of relevant experience
• Proven experience managing social media platforms and creating compelling visual content; portfolio is preferred
• Video content creation skills
• Ability to travel nationwide for content shoots as needed