Director of Growth Marketing

Who We Are

Founded in 2007, HOMAGE is an apparel company rooted in nostalgia and authenticity. We pay homage to iconic personalities, styles, and moments in sports, pop culture, music, and history. We view ourselves as storytellers, honoring heroes and traditions, our passions and beliefs, and the moments that uplift us and make us feel alive and connected. We create and curate comfortable apparel that sparks connection, tells stories, and empowers you to express yourself.

Our Mission

Paying homage to exceptional stories through legendary comfort.

Our Vision

Be a go-to brand for fans, on game day and every day.

Our Values

Compassion | Creativity | Collaboration | Authenticity | Accountability

Who are HOMAGE team members?

HOMAGE team members are as eclectic as the stories they tell. They are hardworking, dedicated, creative, and a little quirky with a lot of hustle. HOMAGE team members have a passion for what they do and love to work together to create an amazing product and experience for their customers.

What kind of benefits do HOMAGE team members receive?

• The opportunity to be a part of collaborative, fun team environment
• Medical, dental, and vision insurance coverage
• Life insurance paid 100% by HOMAGE with the opportunity to purchase additional coverage
• 401k with Employer Match
• Flexible Spending Account & Dependent Care
• Employee Assistance Program
• Career growth and development
• Paid Time Off & Floating Holidays
• Team Member discount on HOMAGE products
  
  

What will you do as the Director of Growth Marketing?

HOMAGE is looking for a dynamic Director of Growth Marketing to join our team. This role will be responsible for getting the HOMAGE brand in front of new customers through performance channels, developing a quantitative understanding of these customers, and maximizing their lifetime value. The ideal candidate will have a passion for customer strategy & analytics, strong qualitative skills, and a deep understanding of digital marketing.

Key Accountabilities

• Customer acquisition
• Retention marketing to maximize customer LTV
• Marketing measurement
• Team leadership
  
  

Essential Duties And Responsibilities

Customer acquisition

• Set goals for customer acquisition at an a cost that aligns with broader business objectives
• Optimize existing channels, including through media buying and creative experimentation
• Lead new channel investigation, experimentation, launch, scaling, and potential for go-forward channel strategy
  
  

Retention marketing

• Create customer profiles and segments that we can target via retention marketing strategies
• Establish LTV metrics and dashboards to measure performance and help identify opportunities
• Develop novel qualitative and qualitative customer research to inform strategy across the marketing team
• Execute and oversee tactical lifecycle marketing initiatives, including automated email/SMS flows, loyalty, referral, and subscription
  
  

Marketing measurement

• Own the framework and tools that the HOMAGE marketing team uses to measure performance across all channels
• Build and manage dashboards which report on performance across the department
  
  

Team leadership

• Oversee and manage all team members focused on growth and retention marketing
• Oversee and manage all vendors, contractors, and agencies supporting growth and retention marketing
  
  

Other related duties as assigned.

What are we looking for in a Director of Growth Marketing?

• 8+ years of relevant experience in B2C growth marketing for Retail or Direct-to-Consumer businesses
• Expertise in executing paid media strategies, with a track record of delivering measurable results with $7-figure budgets
• Expertise in customer retention marketing, with experience mapping out personalized customer journeys from the ground up
• Strong analytical skills, with proficiency in marketing analytics and the ability to translate data into actionable insights.
• Experience with e-commerce and marketing platforms (e.g., Facebook, Google, Klaviyo, Shopify, Google Analytics)
• Strong leadership qualities, with the ability to hold teams accountable and meet deadlines
• Thoughtful and self-reflective, willing to learn
• Team-player, hard-working, organized, and goal-oriented
• Willing to roll up sleeves and build - not just an oversight role
• Excitement for startups and building from the ground up
  
  

HOMAGE will make reasonable accommodations for team members for known physical or mental limitations unless the accommodation would impose an undue hardship on the operation of our business.

HOMAGE is an equal opportunity employer.

Candidates should have the legal right to work in the United States and should be willing to submit to a background check.

Are you ready to make HOMAGE a part of your story? Apply today!