Director of Measurement & Analytics

Who We Are:

DELVE is a Performance Media Agency focused on helping clients grow their customer base by integrating the power of Tech & Data in Media. We act as one highly functioning team that is powered by our professional “Fire in the Belly”, with a passion for creating exceptional value by delighting our clients and creating an engaging work environment for our team members.

We deliver digital marketing management, first-party data science and consulting, and adtech/martech systems integration & reselling on a global scale. We connect the dots between data and technology in media by identifying our clients' super fans, deterministically finding more of them, and converting them online in the most effective way.

DELVE has been recognized as Built In Colorado’s “Best Places to Work” for the past three years in a row. Our culture emphasizes professional development in an environment where everyone can have an impact. We are passionate about seeing our team through self-care, family, community and (of course) career growth. As a privately owned company, we don’t get caught in red tape, instead we pave a path of growth for those with a passion to succeed professionally.

DELVE is a fast-paced company with proven success with high-profile global customers such as UNICEF, International Rescue Committee, Virgin Voyages, Gerber Life Insurance, Apple Leisure Group, Orange, and Hebe.

Headquartered in Boulder, Colorado, DELVE also has offices in Warsaw and Minsk, as well as team members in 10 other countries.

DIRECTOR OF MEASUREMENT & ANALYTICS

As a Director of Measurement and Analytics, you will play a pivotal role in developing customer journey-focused measurement approaches, analyzing media performance data, identifying trends, and translating insights into actionable strategies. You will collaborate with cross-functional teams to optimize media performance, drive growth, and enhance margins. This position requires a strong background in business analytics, excellent communication skills, and a deep understanding of the digital advertising ecosystem.

What You Will Do:

• Evaluate ‘gaps’ in current ad measurement solutions and prioritize which areas to focus on for near-term improvement.
• Support ideation and formulation of more effective customer journey measurement approaches for campaign performance and MMM.
• Analyze media performance data, including impressions, clicks, conversions, and other key metrics, to assess performance across various media products, advertisers, and publisher/placement types.
• Ability to develop Audience architectures as part of Audience planning approaches
• Identify areas for improvement and develop media optimization strategies based on data analyses; translate insights into compelling narratives for executive audiences.
• Generate regular reports and dashboards to track KPIs and communicate performance to business teams.
• Collaborate with cross-functional teams, including Media, Data Science and Web Analytics, to conduct deep dives on business performance for client campaigns
• Support Media team with campaign performance reporting, looking for creative ways to analyze and communicate insights.
• Conduct ad hoc analysis to answer specific business questions and determine root causes of anomalies in business trends.
• Drive continuous improvement initiatives to enhance data quality, reporting accuracy, and analytical capabilities.

Who You Are:

• You are strongly determined to achieve your career goals through hard work, initiative, and resourcefulness.
• You are a life-long learner seeking ongoing improvement with a growth mindset and going outside of your comfort zone.
• You are able to focus on solving the most important problem to achieve the greatest impact.
• You are willing to take the armor off, put aside any pretenses, and check your ego at the door - to build trust with others on the team.
• You take pride in achieving objectives and delivering results; individually and collectively as a team.
• You want to understand yourself and have conscious knowledge of your character, feelings, motives, and desires.
• You crave feedback and external input so you can use it to improve performance.
• You want to have an “unfair advantage” and collaborate with your team in-office at least 3 days a week.

What You Bring:

• Proven data analysis skills with a minimum of 8 years of experience within an analytics function, ideally with 6 years of experience in media agencies or high-growth adtech companies.
• Digital media professional with 5+ years of experience with analytics platforms (Adobe, GA) and multiple measurement solutions (MMM, MTA, and Incremental Lift Testing).
• Working knowledge of martech and adtech systems.
• Deep understanding of digital media and advertising metrics.
• Experience in analyzing large datasets with high attention to detail and accuracy.
• Strong communication and presentation skills with the ability to guide and influence Clients and senior leadership.
• Advanced Excel / G-suite skills, including expertise in database analytics (e.g., SQL) and data visualization tools (e.g., Tableau, Looker).
• Strong knowledge of digital campaign measurement, via pixel and\or clean room-based solutions. This includes knowledge of the changing landscape of data fields that are in compliance with the current privacy landscape.
• Experience with the overlap between campaign measurement & how advanced audiences are onboarded (e.g., OpenAP, LiveRamp, Experian) is preferred.
• Bachelor’s degree in Business, Marketing, or Statistics, or a related field; advanced degree preferred.

What DELVE Offers:

• Health Benefits: Comprehensive (100% company-paid) health coverage for employees & their families including medical, dental and vision insurance. We also offer FSA and HSA health options with a company contribution.
• Other Benefits: Life Insurance and Disability Coverage
• Retirement Plan: 401(k) plan with a 4% match/company contribution
• Paid Time Off (PTO): Generous vacation, sick leave, and paid holidays
• Parental Leave: Up to 3 months of paid time off for new parents
• Wellness Program: $1,250 annual reimbursement for health and well-being (gym membership, ski passes, meal plans, fitness equipment, etc.)
• Beautiful Office & Workspace: Newly built and designed office exclusively for DELVE with local restaurants, shopping, and hiking/biking trails. Large common areas filled with snacks, beverages, and regularly catered meals!
• Hybrid Working Model: Tuesdays, Wednesdays, Thursdays in office with the option to work from home on Mondays and Fridays
• Dog Friendly Office: You are welcome to bring your furry, well-behaved companion to work with you!

Salary range for this position is $140k - $180k plus a bonus potential and is based on prior experience and qualifications.

Delve is an equal opportunity employer. We believe that diversity enriches the workplace and we are committed to growing our team with the most talented and passionate people from every community. Delve strives to create a culture of unity and respect and to that end, we have a zero tolerance policy for behavior that promotes harassment, hate and discrimination of any kind. We are committed to providing reasonable accommodations for qualified individuals. If you require assistance during the application process due to a disability, please let us know.

DELVE gladly accepts applications from candidates that have already secured H1B Visa status and are looking for a new employer to sponsor them. DELVE can assist in the proper legal process for change of employer of record in the H1B Visa program.