E-Commerce Analytics Manager (Remote)

Are you insatiably curious? Do you want to be part of an amazing team empowering consumers to improve their health? Are you passionate about driving actionable insights and results for your business partners? Do you have the expertise to deliver high-performing e-commerce analytics, dashboards, and reports? If yes – and you have the track record to back it up – read on!

The Manager, E-Commerce Analytics is responsible for delivery of insights to grow the business. This person will partner closely with peers in Marketing and the entire questhealth.com team to advance data-driven decision-making to accelerate the growth of Quest’s consumer e-commerce business.

This is a remote opportunity.

This position is responsible for providing expert insight into Quest Diagnostic’s e-commerce business, measuring and analyzing campaign and product performance, and providing a diverse set of stakeholders with regular reporting on business and marketing trends. This position will report to the Director of E-Commerce Analytics and will work daily with Marketing and other cross-functional teams.

• Provide overall website traffic, funnel, and sales analysis and reporting as well as ad-hoc reporting as needed using Google Analytics 4 and our e-commerce platform.
• Monitor and report on marketing campaign performance for channels including paid search, paid social, organic, email, and affiliate.
• Create, monitor, and update e-commerce dashboards and reports.
• Implement tag management using TealiumiQ and directly and partner with agencies / vendors.
• Ensure appropriate data about business is being sent to Tealium Customer Data Platform (CDP) from website.
• By analyzing digital analytics data and e-commerce purchase data, identify actionable opportunities for A/B and multivariate tests to improve customer experience, customer retention, conversion rate, and revenue per visitor (RPV).
• Provide in-depth reporting on category opportunities for merchandising, using both internal data and external market research tools.
• Communicate trends, insight, forecasts, and plans with recommendations to management team.
• Provide ongoing analysis of customer demographics and buying behavior.
  
  

Required Work Experience

• 5 years previous e-commerce analytics experience using Google Analytics or equivalent (GA4, Adobe Analytics, Mixpanel, etc.)
• 3 - 5 years previous e-commerce experience using TealiumiQ or equivalent tag management tool (Adobe Launch, Adobe DTM, or Google Tag Manager)
• Data Visualization skills (Tableau, PowerBI, Looker, Looker Studio)
• Track record of providing insights that help improve Key Performance Indicators (KPIs) like Revenue, Conversion Rate, Revenue per Visitor
• Advanced Excel skills
• Well-developed quantitative skills and analytical thinking
• Ability to deal with ambiguity and a changing environment
• Strong organizational skills
• Ability to work in a team-oriented environment
• Ability to meet concurrent, rigorous deadlines in a fast-paced environment
  
  

Preferred Work Experience

• Expert knowledge / certification in Google Analytics 4, Adobe Analytics, or Mixpanel
• Expert knowledge / certification in Tableau / PowerBI / Looker / Looker Studio
• Expert knowledge / certification in Tealium / Google Tag Manager / Adobe Launch
• Ability to write SQL and use database query tools (Snowflake, Google BigQuery, dBeaver, Redshift)
• Experience with statistical Analysis software / programming languages like SAS, R, or Python
• Comfortable with JavaScript, CSS, jQuery
• Familiarity with A/B and Multivariate Testing tools (Adobe Target, Optimizely, Google Optimize, VWO, Monetate)
• Previous experience with another consumer healthcare company
  
  

Physical And Mental Requirements

• Team-oriented with the ability to work well with diverse, cross-functional teams in a matrixed organization
• Capable of working autonomously in a fast-paced environment
• Can self-prioritize tasks, multi-task, and context switch as needed
• Must be comfortable with a deadline-driven environment
• Ability to follow verbal or written instructions
• Thinking analytically
• Using effective verbal communication
• Using effective written communication
• Handling stress & emotions
• Concentrating on tasks
• Making decisions
• Adjusting to change
• Examining/observing details
• Sitting for long periods at a time
  
  

Education

• Bachelor’s Degree in Statistics or Marketing,. MBA or advanced degree in statistics preferred.
  
  

Expert knowledge / certification in Google Analytics 4, Adobe Analytics, or Mixpanel

Expert knowledge / certification in Tableau / PowerBI / Looker / Looker Studio

Expert knowledge / certification in Tealium / Google Tag Manager / Adobe Launch

Working knowledge of GA4