ShermansTravel Media seeks an experienced Editorial Director to lead content strategy across ShermansTravel.com and SmartLuxury.com. This role requires deep knowledge of global destinations, travel brands, and trends, ensuring our brand voice remains consistent and authoritative. The Director will also have strong influence over the product roadmap and online user experience.
The successful leader in this role leverages travel industry insights to boost sales, account management, and marketing. As part of the senior leadership team, the Editorial Director informs stakeholders about STM’s content strategy and reader data, and serves as a brand ambassador.
Responsibilities:
Oversees all editorial content, including articles, social posts, videos, and branded content
Develops and executes the content calendar, refining editorial strategies and measuring performance metrics
Leads the STM team to align content with reader interests and industry trends. Ensures that our readers value our point of view and are impressed by both our tone and authority
Acts as a brand ambassador at industry events and maintain relationships with key verticals (tourism boards, hotel brands, airlines, etc.)
Utilizes advanced technologies such as AI and chatbots in content strategies as we seek to deepen reader engagement
Key Tasks:
Ensures editorial voice consistency across platforms.
Hires writers appropriate for all destinations and ensures content is of high quality tone and advice.
Drives reader engagement and voices strong opinions on direction of online user experience (striving for site stickiness)
Manages editorial and freelance budgets.
Handles inbound pitches, press releases, and press trips; seeks outbound press opportunities aligned to business content needs
Grows site traffic through SEO, partnerships, and social strategies. Grows site stickiness by ensuring all content is valued by users
Collaborates with marketing and email teams to ensure that editorial integrity and voice is consistent in all campaigns to deliver optimal engagement across platforms and in materials and communications that we disseminate to the industry
Owns the CMS platform, ensuring publishing functionality and recommendation enhancements
Qualifications:
7+ years in editorial/content management in travel media, with senior-level experience
Extensive industry contacts with destination experts who can write on various topics to both a general and luxury travel audience
Online/digital experience required
Bachelor's Degree in Journalism, English, or related field
Interest in and enthusiasm to help guide site user experience and product roadmap development
Strong editing, writing, and organizational skills
Familiarity with AI and LLMs to be leveraged in appropriate ways for our content development
Experience with CMS and web analytics tools
Team-oriented and proactive problem solver
Preferred: deep relationships with travel specialists and/or advisors across global destinations
Independent work ethic and self-driven to take initiative
Benefits & Work Culture:
Full Benefits Package (Medical, Dental, Travel Perks, Transit, 401k)
Hybrid work model (remote and SoHo, Manhattan)
Generous PTO policy
About Us: ShermansTravel Media is a leading online publisher of travel deals and expert advice. We publish travel editorial (ideas and advice) and curate travel offers to save the traveler time and money in one’s quest for the perfect trip. We work with hundreds of travel suppliers and booking sites/agencies to present their offers to our millions of travel enthusiasts. The company publishes ShermansTravel.com and, for the upscale traveler, SmartLuxury.com
ShermansTravel Media, LLC is an Equal Opportunity Employer.
Employment type
Full-time
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