At Abode, we're not just a company; we're a movement transforming the way homeowners manage their finances. Homeowners spend $2 trillion per year on their home, yet there's no solution out there to help homeowners manage the financial elements of homeownership. Abode saves homeowners time and money by reducing property taxes, optimizing insurance, and lowering energy costs — achieving an average annual savings of over $2,500 per year for our users.
What sets us apart? Abode is building from the ground-up with artificial intelligence and robust data sets, which means an unparalleled customer experience - especially compared to the prototypical high-friction experience in consumer finance today. What does that mean for homeowners? They barely have to lift a finger. In fact, Abode only needs homeowners to 1 minute of work and we can save them $1,000's.
1,000+ users <1 month post-launch; 1+ million social media impressions; Tier 1 VC investors; Blue chip real estate partners. Abode's product is resonating deeply in a market of 80+ million homeowners, so we want to build faster! If you're ready to contribute to a team that makes a real difference in people's lives by making homeownership more affordable for everyone, Abode is your next step. Join us and be part of something big.
About The Role
As the Head of Growth at Abode, you'll lead growth marketing and product development initiatives to expand Abode’s reach. You'll be responsible for researching, executing, and refining growth campaigns across channels, focusing on customer acquisition, affiliate partnerships, funnel optimization and product marketing.
You'll identify and engage potential customers both online and offline, using both creative and data-driven methods to broaden our reach. Your innovative spirit will explore new possibilities and acquisition strategies, and your versatility will be critical as you create engaging content and designs, helping Abode validate and scale its product offerings.
Role Requirements
Proven track record of success in performance marketing, with a focus on PPC, paid ads, affiliate marketing, and funnel optimization
Demonstrated ability to drive growth from the ground up, with a particular aptitude for taking startups from 0 to 1 and scale
Ability to build and scale infrastructure for all growth channels including but not limited to: viral loops, SEO/SEM, CRO, email, social media and display advertising campaigns, as well as landing page and mobile app conversion.
Hands-on experience working with marketing platforms, such as Customer.io, Google Analytics and Meta Ads Manager
Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams
You hustle, meaning you’re scrappy, hungry and eager to learn; a consistent top-performer
Located in Austin, Texas, or willing to relocate to take on the role
“Nice-to-Have” Attributes
Proven track record in creating and executing successful email marketing campaigns
Experience in consumer fintech, proptech and / or residential real estate
Previous startup founder or founding team / early hire at a successful startup
Why Abode
Mission: We’re making homeownership more affordable and capturing an audience in a $2T+ market
Impact: Play a crucial role in helping our seed-stage company go to market, with the opportunity to see your work come to life.
Network: Connect with a network of industry leaders, investors, and fellow entrepreneurs in Austin.
Growth: Fast-track your path to becoming a founder or business leader. Opportunity for this role to turn into full-time employment.
If this sounds like you, apply now!
We look forward to hearing from you and potentially starting this exciting journey together.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Real Estate
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