Luxury Content Director

Job Description: The Content Manager supports the Vice President of Marketing in execution of content across owned, paid, and organic channels across the internal portfolio. We’re looking for a creative thinker with excellent creative writing skills. As a member of the creative team, our Content Manager copywriter will create content for a variety of projects (including print, web, mobile, video, and social media. Thorough research will be required to understand each individual property’s brand, unique products/services, and marketing goals.

Daily and Monthly Responsibilities: Understand and execute the unique brand voice of individual properties.

• Create content for paid search, social, video and display. Platforms include Meta, Google, Microsoft, TikTok, Pinterest, Snap, Linkedin.
• Concept and create engaging email and social campaigns across the portfolio.
• Act as go-to for pricing updates across website, ILS and paid channels.
• Draft and schedule Facebook and Instagram posts.
• Build emails through hy.ly CRM system.
• Provide verbiage for internal communications, signage, and B2B materials.
• Understand the property’s needs and target audiences, through online searches, reviews of existing research, and in-person meetings.
• Write original copy and edit content for a range of corporate marketing and communications materials.
• Thrive in a fast-paced, collaborative environment with a high-volume workload.
• Continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action.

• Skills and QualificationsBachelor’s degree in marketing, journalism, English, communications, or related discipline.
• Minimum 5 - 10 years professional content development experience with solid portfolio of work.
• Exceptional writing and research skill.
• Ability to work independently and with a team to meet deadlines.
• Excellent organizational skill and multitasking ability.
• Proficiency in Microsoft Word, Excel, and Adobe Acrobat Pro.