Manager Omni Channel Marketing - (Corporate)

Job Description

Manage and coordinate the marketing strategy for Caesars Sports & I-gaming digital customers that are new or inactive to Caesars Rewards brick and mortar assets. Partner with VP Loyalty to drive and maintain accountability of marketing spend and yield, and partner with stakeholders on the digital, marketing POD, loyalty and host teams to reactivate and engage these customers with our brick and mortar assets, ultimately driving entanglement within Caesars brand of products and offerings.

Essential Job Functions

• In conjunction with the marketing POD, loyalty, digital and host teams, develop a cohesive marketing strategy and stream of customer communications and offers for digital customers in each state where legal.
• Partner with VP Loyalty to make recommendations for the development of digital marketing calendars, reinvestment matrices, and revenue builds across all properties within the Caesars network of casinos and resorts.
• Coordinate with other central marketing teams to integrate specific strategies and recommendations.
• Work with on-site marketing teams to identify opportunities and ensure accurate execution of marketing strategies on property.
• Work with corporate brand team, advertising, and PR to communicate brand messages that strengthen and build relationships with these new or inactive Caesars Rewards customers.
• Develop ideas and strategies for Caesars Rewards with a focus on the digital customer and driving value of the loyalty program.
• Conduit between digital and brick and mortar to manage and effectively market brick and mortar assets to the new and inactive digital customers.
• Partner with VP Loyalty to select and approve external strategic relationships and alliances.
• Coordinate with brick and mortar properties on promotions to add digital customers to them
• Drive signups and play with current brick and mortar Caesars Reward database to our digital apps
• Ensure and disseminate widespread communication to properties on marketing-related programs, changes, or corporate actions as it pertains to programs, promotions, or offers related to driving these customers to our brick and mortar assets.
• Optimize marketing through cooperation with support organizations (e.g., Analytics, Property & DM).
• Work with other pod leaders to promote collaboration and best practice sharing and meet with pod and digital teams regularly to understand on-site trends and customer feedback.
• Review execution of developed marketing activities at property site with support of on-site marketing team.
• Attend major events occurring in market and interact with key customers in attendance.
• Ensure seamless execution and resolve major issues when they emerge.
• Lead an organization with methods and actions that are ethical and in full compliance with all applicable laws, regulations, and Company policies.
• Identify compliance risks and take actions necessary to eliminate or minimize risks.
• Champion, within the organization, a commitment to honesty, integrity, and responsible corporate behavior.
• Create a compliance culture within the organization and foster an environment where employees feel comfortable reporting potential violations or misconduct.
  
  

Education And Experience

• 3+ years of marketing experience; deep understanding of finance and drivers of performance
• Bachelor’s in marketing, business, operations management, finance, or related field
  
  

Other Minimum Qualifications

Key Competencies:

• Ambition. Proactively seeks opportunities to learn & grow.
• Initiative. Acts and thinks beyond tasks to accomplish goals.
• Team Focused. Ensures understanding, cooperation and consistency within and between departments. Encourages collaboration and proactively builds rapport with others. Is easy to approach and talk to.
• Self-Awareness. Genuine understanding of personal strengths and weaknesses.
• Environmental Radar. Understands how to get things done and when to involve others in decisions.
• Business Intelligence. Understands how our organization works. Demonstrates an understanding of the key business metrics in his/her world.
• Problem finding. Routinely looks to improve services, processes, and strategies.
• Creativity. Takes advantage of difficult or unusual situations to develop unique approaches and useful
• Professionalism. Maintains composure amid challenges; develops, applies, and adheres to standard operating procedures.
• Functional Knowledge/Skills. Has the knowledge and skills to do the job at a high level of accomplishment.
• Effectiveness. Effectively manages work and resources to meet timelines and goals amid competing priorities. Consistently demonstrates organization and time management skills.
• Communication: Prepares clear, concise, and well-organized written and verbal communications. Demonstrates active listening. Provides timely and consistent follow-up.
• Negotiation: Can settle differences; can win concessions without negatively impacting relationships.
  
  

Standard Requirements

PHYSICAL, MENTAL AND ENVIRONMENTAL DEMANDS:

• Must be able to work flexible hours including evenings, weekends, and holidays as needed.
• Must be able to speak, read, write and understand English.
• Ability to maintain regular, predictable attendance according to schedule
  
  

Office Environment

• Fast paced environment, multiple tasks to be handled under time constraint.
• Must be able to handle a heavy business volume, and sensitive situations relating to team member and guest problems, in a timely manner.
• Ability to simultaneously manage several projects, and not be frustrated by changing priorities and unforeseen obstacles to achieving objectives.
• Respond to visual and aural cues.
• Must have manual dexterity to operate all office equipment.
• Must be able to recognize and respond to individuals with questions.
• Must be able to maneuver around office and property.
• Must be able to work independently.
  
  

Physical Requirements

• Attention to detail and must have visual capabilities needed to inspect work upon completion to avoid leaving deficient work.
  
  

Information Provided By & Date

Disclaimer: This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).

Caesars Entertainment will engage in an interactive process and make reasonable accommodations, as required by law, for individuals with disabilities or to accommodate pregnancy, pregnancy-related conditions, or where a conflict exists between the position and an individuals’ religious beliefs or practices.

The above statements are intended to describe the general nature and level of work being performed in this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of the position.

The Company reserves the right to make changes to the job description whenever necessary.

As a part of the new hire process, finalist candidates may be required to complete a drug test and background check prior to an offer being extended, except where applicable law requires that such pre-employment screening occur post-offer. The Company is an equal opportunity employer and does not discriminate against employees or applicants based on race, color, national origin, sex, age over 40, religion, disability, sexual orientation, gender identity or expression, veteran status, marital status, or any other characteristic protected by law.

About Us

At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework.

Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values – Together We Win, All In On Service and Blaze the Trail – every day. Our mission, “Create the Extraordinary”. Our vision, “Create spectacular worlds. That immerse, inspire and connect you. We don’t perform magic; we create it with excellence. #WeAreCaesars”. If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities.